Meet the Creators of the First-Ever Sephora Squad Canada
TORONTO, June 17, 2025 /CNW/ – Today, Sephora Canada proudly introduces the 2025 Sephora Squad Canada – the inaugural Canadian edition of Sephora's unique influencer program. The Squad features a diverse group of 10 inspiring voices who embody the authenticity and inclusivity of Sephora Canada's community.
Designed to accelerate the growth of emerging Canadian talent, foster community and represent the extraordinary diversity that defines Canada, Sephora Squad offers members content partnerships, mentorship, and exclusive access to coveted beauty brands, founders, products, and local events.
Applications to join Sephora Squad Canada opened in March, resonating deeply with the Canadian creator community and drawing thousands of submissions. This level of interest speaks not only to the reach of the Sephora Squad program, but more importantly, to the incredible pool of talent across the country – creators who are ready to share their voices and perspectives, and help shape beauty culture across platforms like TikTok, Instagram, and YouTube.
'The response to Sephora Squad Canada has been truly amazing,' says Allison Litzinger, SVP of Marketing at Sephora Canada. 'The application process showcased the incredible creative talent in this country and highlighted our strong brand connection with Canadian creators and the community we've built. Introducing the first official squad feels very special, and I'm really looking forward to what we'll create together and growing this program in Canada.'
This year's cohort includes individuals of different cultures, communities, ages, and lived experiences, showcasing that we all Belong to Something Beautiful. Their creative content reflects diverse interests, perspectives, and expertise, highlighting the vibrant and multifaceted beauty community across the country.
Anahita: I'm deeply committed to building meaningful relationships with my community through engaging tutorials, honest product reviews, and insightful tips.
Annie Kim: Hi, I'm Annie, a beauty and lifestyle creator based in Vancouver with a background in nursing. My love for beauty began with Korean skincare, and now I share honest reviews, skincare tips, and everyday makeup routines on TikTok and Instagram.
Hermantha: I'm Hermantha and I love everything beauty, especially natural hair. I enjoy sharing my passion by celebrating what makes each of us unique and empowering others to show up as their most authentic selves.
Karina: I'm a creator, and entrepreneur, who has a passion for inspiring women to elevate their lives through confidence, fragrance, and intentional daily routines. Known for my luxe take on beauty, hygiene, and self-care, I empower my audience to feel good from the inside out and live as their best self!
Karla Cruz: I'm a Vancouver-based makeup artist, who has built a strong following based on trust and kindness with my audience. I create content ranging from product reviews, tutorials and even tips and tricks on the latest industry trends in the realm of all things beauty – skincare, makeup and fragrance.
Nilani: Hi, I'm Nilani! I'm a Toronto-based Tamil creator who loves sharing all things lifestyle, from haircare and beauty to what's cooking in my kitchen!
BeautybyBanda: I'm a Makeup Artist and Content Creator who loves all things beauty, and all things Blonzing. I'm 21 years old from Toronto, and makeup is a way for me to express myself and creativity.
Roslyn Griner: I am on a mission to redefine aging and inspire women that your second act can be as exciting and fulfilling as your first act. An unapologetic fashion rule breaker that doesn't believe fashion has an age limit. Sharing tips on skincare and beauty targeted at women with mature skin. An avid fitness fan I share my workouts from Pilates, Lagree, Spinning and high intensity. Authentic and self-deprecating, I share my everyday life and travels on the path of life.
Rym Nebbak: Serving bold looks, good vibes and beauty realness, I'm your go-to glow dealer and unapologetic content queen!
Smrithi Dhanasekar: Rooted in culture, driven by beauty, and eternally expressive. I am a South Asian creator celebrating culture through beauty, fashion, and lifestyle – always keeping it authentic, occasionally unhinged.
Get to know the 2025 Sephora Squad Canada here.
About Sephora:
Sephora is the world's leading global prestige beauty retail brand. With 52,000 passionate employees operating in 34 markets, Sephora connects customers and beauty brands within the world's most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3 000 stores and iconic flagships, and our e-commerce and digital platforms, offering personalized and immersive seamless experiences across every touchpoint. With our curation of close to 500 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers' needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty. Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Star
an hour ago
- The Star
How Dongtan in South Korea turned into an online punching bag
SEOUL: While a fitted knit or cotton dress may be seen as everyday wear in most places, in South Korea, it has come to symbolise one particular neighbourhood: Dongtan. Nicknamed the 'Dongtan look,' this casual yet sensual style is frequently linked to women in their 30s and 40s living in the fast-growing suburban area south of Seoul known for its corporate hubs and high proportion of young married couples. What began as an internet joke has recently sparked social controversy, as some online marketplaces here and in Japan are selling figurines named after the district, portraying women in overtly sexualised dresses that accentuate their curves and cleavage. "This isn't just about a meme anymore. It's blatant discrimination based on region and gender. A lot of foreigners live in Dongtan, and it's embarrassing to see the area tied to such a sexualised image," one user wrote in a post on Naver Blog. There is also a male-centered meme for young married men in Dongtan -- 'Ppongppong-nam' which is a satirical Korean term that combines the name of a well-known local dish soap brand with the Korean word for man. The expression, which has gained popularity across online forums and social media, has been used to mock Dongtan husbands in single-income households who are perceived as submissive to their stay-at-home wives. They are often depicted doing chores like washing dishes and cleaning, while their spouses take the lead in family matters. High-rise apartment buildings surround Dongtan Lake Park, an artificial lake in the planned new residential town of Dongtan, located in the city of Hwaseong, Gyeonggi Province. - Photo: Courtesy of Hwaseong City Jealousy turned into hatred? Dongtan, a planned urban district about 40 kilometers south of Seoul, has experienced rapid population growth since its development in the early 2000s, driven by the construction of major corporate facilities by firms such as Samsung and Hyundai Motor. The youthful district -- with its population averaging 35 years old as of last year, according to data compiled by the Ministry of the Interior and Safety -- is home to many high-income parents with children, shaping a community driven by a strong zeal for education. Although Dongtan falls under the administrative jurisdiction of Hwaseong, its residents often see themselves not as citizens of Hwaseong, but as citizens of a de facto city of their own. Regarding the online memes disparaging their neighborhood, some Dongtan residents say they are the distorted expressions of outsiders' aspirations. Ahn, a working mom in her 40s who has lived in Dongtan for seven years, believes that the Dongtan dress meme reflects 'jealousy' toward Dongtan mothers who can afford both the time and money to maintain their appearance. 'Honestly, it's not easy to wear a tight dress like that when you're taking care of kids. You've really got to stay in shape. "A lot of moms in Dongtan can manage that. They have both the time and money to take care of themselves, whether it's working out or getting facial treatments,' she told The Korea Herald. 'I think some people are just envious of the moms here, so they make fun of them online. It's not like anyone can just wear a dress like that.' Kong, 34, a middle school teacher in Dongtan who interacts frequently with local parents, partly agreed with Ahn's view that the memes may be rooted in jealousy, noting that people in Dongtan, on average, have relatively high incomes. Some argue that while Dongtan memes may appear to target women and men separately, they are more likely directed at parents as a whole, often spread by those who have had negative experiences with the area's tight-knit parenting culture. "There are a lot of newly built, brand-name apartment complexes here. Each complex usually has its own group chat where parents come together to organize events and quickly share information on parenting and education. "Even the kids tend to remember each other's apartment names and form groups based on that,' said an English teacher surnamed Kong who has taught at a middle school in Dongtan for the past eight years. "Some parents form cliques based on economic status, but they're not the majority. It's just a small number of people who have made Dongtan look bad, and that kind of reputation spread through memes," she added. How spaces shape cliquishness Describing Dongtan as a 'gated community,' Kim Jina, a research associate professor of the College of Liberal Studies at Seoul National University and an expert in anthropology and landscape architecture, explained that planned areas like Dongtan are structurally designed to create a sense of cliquishness, which often leads to feelings of alienation among outsiders. "Dongtan is structured around large brand-name apartment complexes with high walls and security systems that keep them separate from the outside. "This setup makes residents feel safe and gives them a sense of belonging, while also creating communities of people with similar backgrounds," Kim said. She also pointed out that Dongtan's homogeneous commercial landscape, including large shopping malls, cafe streets and clusters of private academies, encourages residents to develop similar spending patterns, further reinforcing its cliquishness. Living and spending in such similarly structured spaces naturally fosters shared lifestyles and creates the impression that the community is difficult for outsiders to enter, she added. 'In planned cities that lack historical or cultural roots, people tend to express identity through lifestyle and consumption. This is often portrayed in misleading ways online.' Kim analysed the Dongtan memes as an indication of a shift in Korean regionalism, from stereotypes linked to one's birthplace to class distinctions based on current residential areas that function as markers of socioeconomic status. Widely used distinctions such as Gangnam and Gangbuk, old city centers and new towns, and apartment and non-apartment housing often imply class differences. Memes about Dongtan are seen as an extension of these region-based social divisions, according to Kim. 'Online memes often target areas like Dongtan or Seoul's famous Daechidong in Gangnam District, where the cost of living creates a significant barrier to entry. To those unable to afford to live in such areas, online memes provide a way to express frustration behind the mask of anonymity.' She warned of the negative psychological effects that online memes targeting certain regions may place on their residents. "Social stigma fuelled by region-based memes often leaves residents feeling the need to defend themselves, which can weaken their emotional attachment to the community. In some cases, people may begin to conform to the stereotypes, or react in exaggerated ways to reject them," she said. - The Korea Herald/ANN
The Sun
2 hours ago
- The Sun
'Only RM415 for 56,000 views' - M'sian content creator exposes ad revenue per video
THINKING about delving into content creation? Think again, says a Malaysian food-based content creator who recently pointed out that this career does not guarantee overnight success. 'I'm not trying to discourage anyone, but it's important to acknowledge reality,' said well-known content creator Che Nom in a Facebook post. Che Nom reminded those considering a career in online content creation that passion alone is not enough, emphasising the importance of quality and how much it takes to make such online content. 'If you rely solely on revenue from YouTube advertisements, that's not enough,' she said in her post. Che Nom also shared that newcomers, especially those with videos receiving fewer than 3,000 views, may not even earn up to RM2,500. Using one of her own recipe videos as an example, she revealed that it earned only RM415.40 from 56,000 views—even a month after it was posted. 'This recipe was actually difficult to execute – I had to test it multiple times, the ingredients were expensive, and filming the video also took a long time.' She added that the cost of producing five to six videos can range between RM12,000 and RM16,000. Some of the costs listed include: - Videographer: RM2,500 – RM3,500 - Editor: RM2,500 – RM3,000 - Kitchen assistant: RM2,000 – RM2,500 Che Nom also noted that even experienced content creators are struggling to sustain their platforms, especially with more viewers now gravitating towards short-form video platforms like TikTok. 'There are so many content creators now. If your video isn't sharp or the audio isn't clear, viewers will just swipe away. Audiences are more selective these days,' she explained. With that in mind, she advised aspiring creators to diversify their sources of income and never rely solely on ad revenue. Many agreed that content creation is a challenging career path, where the effort often outweighs the reward. One user also pointed out another common challenge content creators face—having their content 'stolen' and reposted by other social media accounts without proper credit, which can negatively affect both viewership and revenue. 'This is absolutely true. There's a lot of effort, cost, and sacrifice behind the scenes that we as viewers don't always see,' one user commented.
The Sun
2 hours ago
- The Sun
Only RM415 for 56K views: M'sian creator exposes ad revenue
THINKING about delving into content creation? Think again, says a Malaysian food-based content creator who recently pointed out that this career does not guarantee overnight success. 'I'm not trying to discourage anyone, but it's important to acknowledge reality,' said well-known content creator Che Nom in a Facebook post. Che Nom reminded those considering a career in online content creation that passion alone is not enough, emphasising the importance of quality and how much it takes to make such online content. 'If you rely solely on revenue from YouTube advertisements, that's not enough,' she said in her post. Che Nom also shared that newcomers, especially those with videos receiving fewer than 3,000 views, may not even earn up to RM2,500. Using one of her own recipe videos as an example, she revealed that it earned only RM415.40 from 56,000 views—even a month after it was posted. 'This recipe was actually difficult to execute – I had to test it multiple times, the ingredients were expensive, and filming the video also took a long time.' She added that the cost of producing five to six videos can range between RM12,000 and RM16,000. Some of the costs listed include: - Videographer: RM2,500 – RM3,500 - Editor: RM2,500 – RM3,000 - Kitchen assistant: RM2,000 – RM2,500 Che Nom also noted that even experienced content creators are struggling to sustain their platforms, especially with more viewers now gravitating towards short-form video platforms like TikTok. 'There are so many content creators now. If your video isn't sharp or the audio isn't clear, viewers will just swipe away. Audiences are more selective these days,' she explained. With that in mind, she advised aspiring creators to diversify their sources of income and never rely solely on ad revenue. Many agreed that content creation is a challenging career path, where the effort often outweighs the reward. One user also pointed out another common challenge content creators face—having their content 'stolen' and reposted by other social media accounts without proper credit, which can negatively affect both viewership and revenue. 'This is absolutely true. There's a lot of effort, cost, and sacrifice behind the scenes that we as viewers don't always see,' one user commented.
