Is your designer bag verified? The Digital Product Passport is the smart tech redefining authentic luxury
The Digital Product Passport provides rock-solid provenance for luxury goods by tracing their origins, ownership and history with just a scan
In a world where luxury is defined not just by craftsmanship but by certainty, a new technology is quietly revolutionising how people engage with their most prized possessions. Enter the Digital Product Passport (DPP), a secure, high-tech ID that proves a product's authenticity, preserves its value and offers smart services long after you've left the boutique.
Already implemented in the European Union, the DPP is akin to a digital birth certificate for luxury goods, from limited-edition watches to heritage handbags. The new technology is uniquely linked to each product, via a discreet QR code or NFC chip, which then gives you access to a verified record of its origin, materials, ownership and care history with one scan.
Also read: Warren Buffett is stepping down as Berkshire Hathaway CEO. Here are the highlights of his extraordinary career
The Digital Product Passport also addresses the pervasive and costly problem of counterfeits. According to a report by the Organisation for Economic Co-operation and Development, global trade in fake goods reached an estimated US$467 billion in 2021. But DPPs can change the game. By embedding secure digital identities into each piece, luxury brands offer proof of authenticity, tracing an item's journey from workshop to boutique to your hands.
Already, top maisons are leading the way. Luxury giants LVMH, Prada Group, Richmont and OTB have joined forces to establish the Aura Blockchain Consortium, which invests in technologies that offer immutable proof of origin and transfer of ownership.
Italian menswear brand Zegna uses NFC-tagged passports to provide an ownership certificate for garments in its Vellus Aureum products. Meanwhile, watchmaker Breitling issues DPPs as NFTs, showing complete service and repair history. As well, French furniture maker Ligne Roset embeds unique identifiers in its furniture to ensure every piece is original. The message becomes clear: real luxury now comes with real verification.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Korea Herald
13-06-2025
- Korea Herald
Hyundai names robotics, AI expert Laura Major as CEO of Motional
Hyundai Motor Group said Friday it has appointed Laura Major as new CEO of Motional, its Boston-based autonomous driving joint venture with Aptiv, to advance the future mobility business. Underscoring Major's previous position as chief technology officer of Motional, the automaker highlighted her new role in accelerating the company's artificial intelligence technology capabilities ahead of the commercial launch of its autonomous driving service next year. Since Motional's establishment in 2020, Major has served as CTO and has been acting as the interim CEO since September. Major previously led the team in charge of developing the Ioniq 5 robotaxi, one of the world's first driverless autonomous vehicles to receive US Federal Motor Vehicle Safety Standards certification. She has also been instrumental in creating a machine learning-driven autonomous driving software stack. Before joining Motional, Laura Major worked at Draper Laboratory, a US-based nonprofit research and development organization, and drone specialist Aria Insights, drone manufacturer in the US, focusing on developing autonomous and AI solutions for astronauts and national security. She is also the co-author of the book 'What to Expect When You're Expecting Robots: The Future of Human-Robot Collaboration,' which explores the future of human and robot's coexistence. 'We are committed to working with Hyundai Motor Group to integrate 'Embodied AI' into transportation, delivering significant value to society,' stated Major. 'With our deep expertise in developing fully autonomous systems and our agility in rapidly implementing the latest AI technological innovations, we are dedicated to realizing a future where safe autonomous vehicles become a practical part of everyday life.'
New Straits Times
13-06-2025
- New Straits Times
Oil prices jump more than 5pct after Israel strikes Iran
WASHINGTON: Oil prices jumped more than 5 per cent on Friday to hit the highest in more than two months after Israel said it struck Iran, raising concerns of escalating tensions in the Middle East that could disrupt oil supplies. Brent crude futures rose US$3.91, or 5.64 per cent, to US$73.27 a barrel by 0146 GMT, the highest since April 3. US West Texas Intermediate crude was up US$4.09, or 6.01 per cent, at US$72.13 a barrel. Israel said early on Friday that it struck Iran, and Iranian media said explosions were heard in Tehran as tensions mounted over US efforts to win Iran's agreement to halt production of material for an atomic bomb. "The Israeli attack on Iran has heightened the risk premium further," MST Marquee senior energy analyst Saul Kavonic said. "The conflict would need to escalate to the point of Iranian retaliation on oil infrastructure in the region before oil supply is actually materially impacted," he said, adding that Iran could hinder up to 20 million barrels per day of oil supply via attacks on infrastructure or limiting passage through the Strait of Hormuz in an extreme scenario. (Reporting by Sam Li and Florence Tan; Editing by Christian Schmollinger)
Yahoo
12-06-2025
- Yahoo
New Zealand PM Luxon to meet President Xi in China, then head to Europe
WELLINGTON (Reuters) -New Zealand's Prime Minister Christopher Luxon will visit China and Europe next week, meeting with President Xi Jinping and Premier Li Qiang and leaders of the European Union, the government said in a statement on Friday. 'China is New Zealand's largest trading partner and a vital part of our economic story,' Luxon said. 'The challenging global outlook makes it vital that we are sharing perspectives and engaging China on issues that matter to New Zealand.' This is Luxon's first visit to China since he became prime minister in late 2023. His predecessor, Prime Minister Chris Hipkins, visited in June 2023. The visit to China will focus on growing trade, which was worth over NZ$38 billion ($23 billion) last year, as well as look to strengthen education and tourism links and to maximize opportunities for New Zealand businesses, the government said. Luxon will then head to Europe to undertake bilateral visits to Brussels and The Hague where he will meet with leaders, including from the EU, to discuss trade, security, and the shifting geopolitical landscape, the statement said. He will also participate in the NATO summit in the Netherlands and hold one-on-one talks with several NATO leaders. 'Prosperity is only possible with security, and our discussions will focus on connections between the Euro-Atlantic and Indo-Pacific security environments,' Luxon said. ($1 = 1.6485 New Zealand dollars)
