Serco Secures AED 495 million Contract Extension with Dubai Airports to Deliver World-Class Guest Experience Services
Serco has announced a significant contract extension with Dubai Airports, valued at AED 495 million (£100 million) and running until December 2030. The five-year extension builds on a longstanding guest experience partnership over six years, following the successful delivery of an initial five-year term and a one-year extension.
As part of the agreement, Serco will continue to provide guest experience services across all elements of the passenger journey at Dubai International Airport (DXB) and Dubai World Central – Al Maktoum International (DWC). This includes the deployment of guest experience ambassadors, passenger processing teams, traffic marshals, buggy drivers, chauffeurs, and lounge hosts for VIP services.
With more than 1,500 Serco employees currently operating at the airports, the team plays a pivotal role in supporting the movement of over 93 million passengers per year, helping to deliver a seamless, safe, and welcoming experience for travellers, from arrival to departure.
Phil Malem, CEO of Serco Middle East and CEO of +impact, said: 'The latest extension allows us to build on the success we have enjoyed with Dubai Airports over the last six years, supporting Dubai in delivering a best-in-class aviation hub. Dubai Airports continues to set global benchmarks for airport experiences, and we are extremely proud to be part of that journey, helping to shape passenger services through expertly trained teams, innovative solutions, and our customer experience expertise.'
Majed Al Joker, Chief Operating Officer of Dubai Airports said: 'This renewed partnership with Serco comes at a time when guest expectations are higher than ever, and the scale of our operations continues to grow. At DXB and DWC, we see every interaction as an opportunity to create a positive and lasting impression. Serco's dedicated teams are an extension of that vision, bringing professionalism, empathy, and consistency to some of the most crucial touchpoints along the journey. As we look ahead to welcoming more that 96 million guests this year, this collaboration will play a key role in ensuring our airports remain among the most guest-centric in the world.'
Serco has over 75 years of experience in the region's aviation sector and continues to support airports across the region with guest experience, air navigation services, emergency services, training, facilities and asset management.
For more information visit serco.com
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Sharjah 24
8 hours ago
- Sharjah 24
Gross banks' assets up by 1.9% to AED4,719.4 bn. at end of March
The increase was due to AED5.1 billion growth in currency in circulation outside banks, overriding the AED1.4 billion decrease in monetary deposits. The money supply aggregate M2 increased by 3.3%, increasing from AED 2,360.3 billion at the end of February 2025 to AED2,437.7 billion at the end of March 2025. M2 increased because of an elevated M1, and AED73.8 billion increase in Quasi-Monetary Deposits. The money supply aggregate M3 also increased by 2.9%, from AED2,811.7 billion at the end of February 2025 to AED2,893.7 billion at the end of March 2025. M3 increased due to the growth in M2, and AED4.5 billion increase in government deposits. The monetary base increased by 2.0%, from AED816.6 billion at the end of February 2025 to AED833.1 billion at the end of March 2025. The growth in the monetary base was driven by increases in currency issued by 4.1% and in reserve account by 62.0%, overriding the decrease in banks & OFCs' current accounts & overnight deposits of banks at CBUAE by 64.2% and in monetary bills & Islamic certificates of deposit by 6.3%. Gross banks' assets, including bankers' acceptances, increased by 1.9% from AED4,632.2 billion at the end of February 2025 to AED4,719.4 billion at the end of March 2025. Gross credit increased by 1.6% from AED2,204.3 billion at the end of February 2025 to AED2,240.0 billion at the end of March 2025. Gross credit increased due the combined growth in domestic credit by AED19.5 billion and foreign credit by AED16.2 billion. The growth in domestic credit was due to increases in credit to the; public sector (government-related entities) by 0.2%, private sector by 1.4% and non-banking financial institutions by 1.9%, while credit to the government sector decreased by 0.3%. Banks' deposits increased by 2.3%, from AED2,871.5 billion at the end of February 2025 to AED2,936.4 billion at the end of March 2025. The increase in bank deposits was driven by the shared growth in resident deposits by 2.4%, settling at AED2,687.8 billion and in non- resident deposits by 0.4%, reaching AED248.6 billion. Within the resident deposits; government-related entities deposits increased by 4.3%, private sector deposits increased by 3.1% and non-banking financial institutions deposits increased by 5.1%, while deposits to the government sector decreased by 2.3%, by the end of March 2025.
Arabian Post
13 hours ago
- Arabian Post
Aldar Achieves AED 3.5 Billion in First‑Week Fahid Island Sales
Aldar has secured over AED 3.5 billion in sales during the initial launch week of its Fahid Beach Residences and The Beach House on Fahid Island, underscoring strong demand for the developer's new coastal wellness vision. Sales encompass a mix of 1- to 4‑bedroom apartments, townhouses and penthouses, with prices starting from around AED 3 million for residential units, and represent a pivotal milestone for the island's debut as Abu Dhabi's first wellness‑focused coastal destination. The weekend launch saw committed buyers who value coastal living, wellness‑driven design, and access to a super‑premium British curriculum, with Kings College School Wimbledon integrated within the broader masterplan. Expatriate residents and overseas investors accounted for 67 percent of total sales. The top nationalities included people from the UAE, Russia, the UK and China—a testament to Fahid Island's growing international credibility as a lifestyle investment hub. Aldar's CEO, Jonathan Emery, noted that a significant share of buyers are first‑time customers of Aldar, with a marked representation of younger demographics; 42 percent are under the age of 45. ADVERTISEMENT Fahid Island spans a prime location between Yas Island and Saadiyat Island, featuring an 11 km coastline set within pristine mangrove forests. The development is backed by a gross development value exceeding AED 40 billion and is being positioned as the world's first 'Fitwel‑certified island'. Designed to prioritise wellness, it includes amenities such as 24‑hour gyms, luxury spas, social kitchens, pet spas, and direct waterfront access. Analysts view the strong launch sales as reflective of Abu Dhabi's upward trend in real estate investment. June is shaping up as one of the capital's most active months, fuelled by Fahid Island's launch and concurrent high‑end projects such as the Bulgari branded residences. The performance on Fahid Island suggests a shift: younger, wellness‑oriented buyers are engaging with luxury markets, a departure from the traditionally older investor base. Closer examination reveals further trends: 67 percent of buyers are new to Aldar's portfolio, indicating the island's appeal to a fresh and diverse audience. The project's proximity—five minutes from Yas Island, 15 minutes from Abu Dhabi International Airport and Saadiyat—is a key draw, alongside the island's positioning as a lifestyle destination offering a blend of culture, community and environmental immersion. Fahid Island's commitment to sustainability, wellness and education adds to its allure. The British curriculum school, part of Aldar's integrated planning, caters to global families intent on combining luxurious living with holistic wellbeing. Meanwhile, its Fitwel designation reinforces the emphasis on health‑centric built environments. The sales mix at launch highlights both investment and lifestyle motivations. Properties span multiple price bands and formats—apartments, townhomes, penthouses—offering price thresholds from AED 3 million upwards. This diversity widens appeal to both investors and end‑users seeking premium coastal residences. Abu Dhabi's property market is experiencing a resurgence in interest from international investors. Fahid Island's launch dovetails with broader market momentum, positioning the city as a global real estate hotspot. Its emphasis on wellness, youth engagement, and quality education aligns with shifting consumer values across the Gulf region. Moving ahead, Aldar anticipates sustained engagement from both domestic and international buyers. Jonathan Emery commented that ahead of subsequent phases, the developer expects Fahid Island's profile to strengthen on the global stage and continue drawing affluent individuals seeking health‑oriented, culture‑rich coastal communities.
Web Release
14 hours ago
- Web Release
UAE Deepens Investment in Social Infrastructure Amid Population Growth and Strategic Reforms
The Middle East will see a 25% increase in social infrastructure project activity in the next two years, according to a new report by Ansarada, a leading procurement platform. As population growth accelerates and quality-of-life standards become increasingly central to national agendas, governments across the Middle East are intensifying investment in social infrastructure projects. In 2024, the Middle East had a total value of US$1.6 billion in social infrastructure transactions, which is expected to grow to US$2.0 billion by 2027. According to the report, almost half (46%) of EMEA stakeholders cite population growth and improved quality of life as key investment drivers. Ansarada's Social Infrastructure Outlook 2025 explores key themes such as procurement efficiency, risk allocation and the shift towards workflow digitalisation, providing up-to-the-minute insights into prevailing procurement trends. explores key themes such as procurement efficiency, risk allocation and the shift towards workflow digitalisation, providing up-to-the-minute insights into prevailing procurement trends. Justin Smith, Managing Director, Ansarada, said, 'We're seeing a notable shift in how infrastructure capital is being deployed across the Middle East, with the UAE playing a leading role in this evolution. Through strategic reforms, ongoing population growth, and government initiatives promoting technology-enabled procurement, the UAE appears to be enhancing project delivery while working toward higher standards for sustainable urban development. This progressive approach is contributing to changes in how healthcare, education, and housing infrastructure are funded, built, and managed throughout the region.' The UAE federal government has allocated over AED 27 billion ($7.4 billion) to upgrade infrastructure, its most ambitious investment to date, driven by 4% annual population growth and rising global investor interest. To meet demand, the government is increasingly using public-private partnerships (PPP) models to fast-track delivery and leverage private sector expertise. At the same time, EMEA has emerged as the most competitive region, with 30% of professionals reporting very high levels of competition during the bidding stage of their most recent projects, significantly higher than any other market surveyed. By comparison, only 10% of respondents in Asia-Pacific reported similar levels of competition, pointing to deeper structural differences and market maturity across regions. More broadly, healthcare has emerged as the top investment priority for EMEA, with 68% of procurement professionals indicating the sector will see the greatest increase in value over the next two years. This is followed by leisure (56%) and education (52%), reflecting a broader focus on community well-being and long-term social resilience. The findings come amid growing complexity and urgency in delivering high-impact social infrastructure projects, particularly in rapidly developing markets such as the UAE, where demand for quality healthcare and education is accelerating The report confirms the UAE's emergence as the Middle East's infrastructure innovation hub, where digital-first procurement models are enabling faster, more cost-effective, and sustainable project delivery.
