Perth Wildcats unveil rebranded logo, fresh identity for ‘bold new era'
A 'fiercer, more powerful Wildcat' is at the heart of Perth's refreshed brand identity, with the club declaring it will pave the way for a bold new era.
HAVE YOUR SAY ON THE NEW LOOK IN THE COMMENTS BELOW
As the NBL powerhouse comes to grips with losing Bryce Cotton to Adelaide, they unveiled a new look that retains the iconic red colour at the heart of the design while 'modernising' the image of the cat itself.
The logo features the Wildcat's head facing right - or on a map, looking east towards its rivals - and has hidden 'WA' letters in the bottom-left corner of the animal's mane.
Wildcats owner Mark Arena said the rebrand had come at a time when the club was 'entering a bold new era.'
'The team, the club, the culture - everything is evolving,' Arena said.
'Our identity was more than 20 years old. The technology, the way we watch and engage with the game, the expectations of the Red Army - it's all changed. And so has the way a brand needs to show up in the world.
'This rebrand isn't just a fresh look - it's a strategic reset to fuel growth, re-energise our fanbase, and set the tone for a new era of dominance on and off the court.'
The new look received mixed reviews from fans upon its release, with some praising the fresh style.
'I have always been the worst critic of the Wildcats, but this is a re-brand I'm on board with,' Wildcats fan Tim Rendulic wrote on social media. 'Major upgrade from the morbid logo we've had for the last 20 years.'
Fellow ardent supporter Mei-Ling Day agreed: 'I like it. There is thought that has been put into this, with the story behind it.'
But some other fans suggested they weren't on board with the change.
'The new Wildcats logo reminds me of Sonic the Hedgehog,' super-fan Nick Tan wrote.
'Just keep the classic Wildcats logo…it's iconic. Changing logos feels desperate IMHO,' wrote Tim Wortlehock.
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