Molly-Mae Hague stuns in 'dreamy' new Riviera fashion collection that sells out in hours as she says: 'this brand is my pride and joy'
Molly-Mae Hague has blown away fans with her 'dreamy' new Riviera fashion collection from her brand Maebe.
The Love Island alumni turned fashionista, 26, had been teasing the release of the pieces on Instagram for a few days but finally dropped the summer looks on Sunday.
This saw her post select pieces to her main grid and showcase the collection more extensively on her Instagram stories.
A standout outfit for the star consisted of a cool-looking white co-ord set with a thin white scarf.
Showcasing the classy outfit in all its glory, Molly-Mae accessorised with statement gold and white earrings and a lime bag, explaining elsewhere that the outfit is also available in black.
The summer collection was simple in terms of its colour palette and featured many similar looks in shades of black, white, beige and yellow.
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Other outfits showcased included a tightly fitted top apt for tanning, that Molly paired with another loosely fitted pair of white trousers.
A similar outfit was also available in black as well as a striped set that would work well as lounge or nightwear.
Molly-Mae wrote: 'What a launch. We are blown away. Some pieces sold out already!!!
'Thank you so much for the support with @maebestore... this brand really is my pride and joy and I'm loving every single step of the journey with it.'
She added: 'This is a limited edition drop so once the pieces are gone they won't be coming back.'
The star then teased fans with a future release from the collection, adding, 'Riviera - Chapter 2' is on its way'.
The pieces went down a storm with fans online, who praised: 'Beautiful collection.'; 'I want it all omg!!!!';
'The butter yellow is everything.'; 'LOVE how stretch marks are seen in this video. Normal bodies.'
Molly's brand, Maebe, which is an amalgamation of her name and daughter Bambi, had been in the making for two years, before its launch last September.
Pitched as a luxury brand, its pieces are affordable, with most priced between £50 and £100.
A cropped grey cardigan, for example, will set fashion fans back £65 while a longline blazer coat from the brand, at the higher end, costs £145.
Since finding fame on Love Island in 2019, Molly has become arguably the most successful former contestant ever.
As well as having an enormous fanbase across multiple platforms, she became the creative director of fast-fashion brand PrettyLittleThing, and as the founder of her fake tan line Filter, earned millionaire status in her own right.
Her entrepreneurial acumen has seen her collaborate with brands such as Beauty Works, Look Fantastic and Marks & Spencer, with Molly now taking on the role of founder.
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