Miele opens first experience center in Riyadh, marks strategic expansion into the Middle East
Miele, the global leader in premium domestic appliances, unveiled its first Miele Experience Center (MEC) in the heart of Riyadh, marking a significant milestone in the brand's global expansion strategy.
This landmark opening not only reinforces Miele's commitment to the Middle East but also celebrates the enduring partnership with the Awad Badi Nahas Group, a collaboration rooted in shared values of innovation, excellence, and timeless quality.
The occasion was further elevated by the presence of Dr. Reinhard Zinkann, Co-Proprietor and Executive Director of the Miele Group, who visited Saudi Arabia for the first time in over a decade underscoring the Kingdom's growing strategic importance within Miele's global vision.
This state-of-the-art Experience Center introduces Saudi consumers to an immersive concept that blends German engineering with elevated lifestyle.
Designed as a curated journey into innovation and sustainable luxury, the Riyadh MEC sets a new standard for experiential retail in the region.
Featuring an extensive range of Miele's most advanced appliances, the center showcases MasterCool refrigeration systems, Generation 7000 cooking products, precision laundry solutions, and Miele's full floorcare lineup, all complemented by connected technologies through Miele@home.
The space is carefully designed to emulate sophisticated living environments, allowing guests to experience each product within fully integrated kitchen, laundry, and lifestyle settings.
As part of its unique approach, the Riyadh MEC will host exclusive culinary masterclasses, private tastings, and thought leadership events focused on sustainable living. Visitors will engage in hands-on demonstrations led by trained experts and enjoy tailored consultations aimed at delivering a seamless, high-touch customer journey from product exploration to installation and aftercare.
The experiences and events will revolve around Miele's full range of product categories, offering guests immersive opportunities such as coffee tastings, floor care and laundry care activations, and culinary masterclasses with renowned Saudi chefs, designed to bring each product's innovation and performance to life.
'We are honored to open the first Miele Experience Center in Riyadh, an important milestone in our ongoing partnership with Awad Badi Nahas,' said Dr. Reinhard Zinkann, Co-Proprietor and Executive Director of Miele Group.
'As a fourth-generation family business, Miele is built on long-term relationships, shared values, and a commitment to excellence that transcends borders. We see strong alignment between our philosophy and the ambitions of Vision 2030, particularly in the Kingdom's focus on innovation, sustainability, and cultural preservation.'
Sheikh Awad Badi Nahas, Chairman and Founder of Awad Badi Nahas Group, added: 'The launch of the Miele Experience Center in Riyadh is a proud milestone in our partnership with Miele, showcasing world-class German technology combined with exceptional craftsmanship.
This project reflects our shared commitment to supporting Riyadh's pivotal role in Saudi Arabia's Vision 2030 by driving innovation, economic growth, and outstanding customer experiences.
More than a showroom, the Miele Experience Center is a dynamic platform for brand engagement, innovation showcases, and collaborative design. It also serves as a regional hub supporting Miele's expansion in the Gulf and reinforces the brand's dedication to quality, sustainability, and customer-centric innovation.
With every detail designed to reflect Miele's heritage of excellence, the center embodies the brand's enduring promise: Once a Miele, Always a Miele.
Miele currently operates over 50 Experience Centers and showrooms globally, designed to offer hands-on access to its leading appliances through tailored demonstrations, expert support, and exclusive events.
To discover more about Miele, visit our Experience Center located on Al Takhassousi Street, Al Mathar Ash Shamali, Riyadh, and follow us on Instagram @miele_partner_ksa.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Arab News
12 hours ago
- Arab News
Another boost for Expo 2030 in the Saudi capital
The Public Investment Fund has established Expo 2030 Riyadh Co., a new organization to oversee Expo 2030, ensuring effective planning, execution and the legacy of one of the world's most prestigious global events. Expo 2030 will mark a significant milestone for Saudi Arabia, showcasing the Kingdom's Vision 2030 goals, including aspirations for economic diversification, cultural exchange and global collaboration. The creation of a dedicated entity highlights the importance of the event and the need for a focused approach to managing its extensive and complex operations. The company will be responsible for the complete planning, coordination and execution of Expo 2030. Its roles include event planning and operations, stakeholder engagement, promotion and marketing, sustainability and legacy development. Saudi Arabia has emphasized global collaboration as a key aspect of Vision 2030, and Expo 2030 provides a platform for international companies to contribute in various ways. Expo 2030 serves as a platform to position Saudi Arabia as a global hub for innovation, culture and business. A specialized company ensures the Kingdom can compete with other major global expos and deliver an unparalleled experience. International companies are expected to play a significant role in the new company's operations and in Expo 2030. Saudi Arabia has emphasized global collaboration as a key aspect of Vision 2030, and Expo 2030 provides a platform for international companies to contribute in various ways. Global engineering, construction, and technology firms will likely be involved in designing and building the Expo 2030 site, and its associated infrastructure. The selection of Talal Al-Marri as the company's head likely stems from his expertise, leadership qualities, and alignment with the objectives of both the Public Investment Fund and Vision 2030. I have known Al-Marri for many years, dating back to when he led Saudi Aramco's European operations. During that time, I interacted with him while BMG was advising DHL on exploring a partnership with Aramco for a regional logistical hub. His professionalism and contributions during meetings with Aramco President and CEO Amin Al-Nasser, along with his colleagues in Davos in 2020, are particularly noteworthy. While specific details about his appointment may not be publicly disclosed, the decision was likely influenced by several key factors, including his proven leadership experience and expertise in both global and local contexts. The Public Investment Fund likely selected him for his ability to effectively represent the organization and ensure that the company operates in line with the PIF's vision of excellence and innovation. As always, the PIF plays a crucial role in Saudi Arabia's economic diversification. This company will help ensure that Expo 2030 aligns with the broader goals of Vision 2030, such as enhancing tourism, investment and international partnerships. In my opinion, the decision to establish Expo 2030 Riyadh Co., led by Al-Marri, will undoubtedly provide another boost for Expo 2030. • Basil M.K. Al-Ghalayini is chairman and CEO of BMG Financial Group.
Arab News
12 hours ago
- Arab News
Diriyah Company woos UK investors with London center
Diriyah Company is launching a new marketing initiative at one of London's most prestigious locations to showcase the project. The Diriyah House Experience Center will be hosted at One Hyde Park, a premier business address in Knightsbridge near Harrods. It will provide an immersive experience for those interested in opportunities in Diriyah, one of Saudi Arabia's giga-projects located on the outskirts of Riyadh. The Diriyah House Experience Center's official opening is scheduled for the beginning of July. The center will operate as a co-branded hub operated by Sotheby's International Realty, the UK company originally founded by Sotheby's art dealers. Sotheby's International Realty has recently entered the Saudi market and chose Diriyah as a key launchpad, already marketing branded residences for prestigious hospitality names such as The Ritz-Carlton, Corinthia, and Baccarat — all part of the landmark developments taking shape in Diriyah. The Diriyah House Experience Center will include a state-of-the-art marketing suite featuring a masterplan model and flexible model display. It will bring the 'City of Earth' to life for a wider global audience. Diriyah Company Group CEO Jerry Inzerillo said: 'We are delighted to open this high-profile and prestigious experience center in the heart of London. This prestigious London address enables us to share Diriyah's story on a global stage in a truly world-class setting, strengthening our international outreach as we build one of the world's greatest gathering places, rooted in the history, heritage and culture of the Kingdom.' George Azar, chairman and CEO of Sotheby International Realty, Dubai, the UK, and Saudi Arabia, added: 'We are proud to collaborate with Diriyah Company on this landmark initiative and to support the launch of the Diriyah House Experience Center at One Hyde Park. As their partners, we are pleased to offer our experience and expertise in presenting ultra-prime real estate to a global audience. With a strong foothold in the UK's super-prime market, this collaboration allows us to do what we do best — represent the world's most exceptional properties while acting as local experts with global reach.' Through this partnership, we look forward to connecting discerning investors and stakeholders in the UK with the extraordinary vision and opportunities emerging in Diriyah.' The announcement of the center follows a successful month-long activation by Diriyah Company at Harrods in London in July 2024. The campaign featured a showcase of Diriyah's master plan models and a supporting out-of-home marketing campaign across the city. This international engagement reflects the growing global appetite for investment in the City of Earth and reinforces Diriyah's commitment to connecting with the international investment community. Located on the outskirts of Riyadh and backed by Saudi Arabia's Public Investment Fund, Diriyah is an integrated urban development project covering 14 square kilometers. It includes building homes for around 100,000 residents and is expected to create nearly 180,000 jobs. Its ambition is to attract approximately 50 million visits annually, contributing an estimated SR70 billion ($18.6 billion) to Saudi Arabia's GDP. Diriyah Company does not have any permanent establishment or a place of business in the UK. The Diriyah House Experience Center is operated by Sotheby's International Realty for the sole purpose of marketing Diriyah' s projects.
Leaders
12 hours ago
- Leaders
Saudi Arabia Welcomes 116 mln Visitors in 2024
Saudi Arabia welcomed nearly 116 million domestic and inbound tourists in 2024, marking a significant milestone in the Kingdom's tourism sector, according to the Saudi Press Agency. The ministry also released its 2024 Annual Statistical Report on Saudi Arabia's tourism sector to highlight key indicators of tourism activity and review the sector's growth during the year. Minister of Tourism Ahmed Al-Khateeb stated that the report focuses on the efforts of the ministry and all stakeholders in Saudi Arabia's tourism ecosystem. According to the report, total tourism spending for domestic and inbound travel recorded approximately SAR284 billion, marking an 11% year-over-year growth. Furthermore, the Kingdom reached its highest-ever number of inbound tourists, with almost 30 million visitors in 2024, marking an 8% rise compared to 2023. Meanwhile, inbound tourism spending in 2024 surged to SAR168.5 billion, up 19% from the previous year. The Ministry of Tourism noted that this remarkable success was mainly driven by the efforts and support of the Saudi leadership in line with the Saudi Vision 2030. As for domestic tourism, the ministry reported noticeable growth with 86.2 million domestic tourists in 2024, representing a 5% increase compared to 2023. The domestic tourism spending also reached SAR115.3 billion in 2024. Related Topics: Saudi Arabia Sets Ambitious Target: 70 Million Tourists by 2030 Eid Al-Adha Brings Influx of Tourists to Haql's Scenic Beaches, Parks Saudi Arabia Targets Over 5M Chinese Tourists by 2030 Short link : Post Views: 19
