Dick's teams up with Fanatics Fest NYC as official retail partner
DICK'S Sporting Goods (NYSE: DKS) and Fanatics announced that DICK'S will serve as the Official Sporting Goods Retail Partner of this year's Fanatics Fest NYC, which takes place from June 20-22 at the Javits Center. As part of this deal, DICK'S will also serve as the Presenting Partner of the Fanatics Fest Kids Zone.
"After just one year, Fanatics Fest has become a major sports culture event," said Emily Silver, Chief Marketing and Athlete Experience Officer at DICK'S . "As a company rooted in sport and experience, we could not be more thrilled to join Fanatics Fest and bring sport-centered moments to life for collectors and fans."
Dick's Sporting Goods joins Fanatics Fest NYC 2025 (June 20â€'22) as Official Sporting Goods Retail Partner and Presenting Partner of the Kids Zone. Highlights include athlete meet-and-greets, giveaways, batting and golf challenges, and live content with IShowSpeed. In partnership with Nike, kids can enjoy open play and training sessions with pro athlete appearances.
The DICK'S Sporting Goods footprint at Fanatics Fest will be on the main show floor. DICK'S brand ambassador, and one of the world's biggest streamers and content creators, IShowSpeed, will stop by to film content for his recently announced "Speed Goes Pro" YouTube series, which is produced in partnership with DICK'S Sporting Goods. Some of the other fan experiences will include: A public viewing of the one-of-one Paul Skenes Topps MLB Debut Patch card, which will be displayed in a replica Collectors Club House, a new collectors' space found in select DICK'S House of Sport stores featuring trading cards and memorabilia experiences.
Competitions in HitTrax batting cages and golf bays with TrackMan simulators, including a Closest to the Pin contest, with special guest IShowSpeed, as part of Fanatics Games.
Giveaways including autographed sports memorabilia, and more.
Complimentary athlete appearances with meet and greet opportunities.
Access to live podcast tapings from shows hosted by top names in sport.
"As we quickly approach this summer's Fanatics Fest NYC, we're thrilled to level up and bring on DICK'S Sporting Goods as a collaborative on-site partner," said Lance Fensterman, CEO of Fanatics Events . "DICK'S shares a commitment to providing lasting consumer experiences and their presence in 2025 will add a new element throughout the weekend – enhancing the festival's atmosphere and creating incredible memories for attendees of all ages."
Additionally, at the Fanatics Fest Kids Zone, DICK'S, in partnership with Nike, GameChanger and RCX Sports, will give kids an opportunity to join open play activities, participate in combine-style training, and meet some of their favorite professional athletes.
Fanatics Fest is an immersive, interactive festival where fans come together to celebrate their passions and gain exposure into new areas of the sports and collecting ecosystem. Based on the incredible success of the first year, the 2025 event features a larger space inside the Javits Center, where fans can expect a more expansive schedule of live, on-site programming, panels and discussions; larger superstores and autograph zones; a much wider array of exclusive collabs and products; more space for league and brand activations; and a larger trading card and collectibles exhibit. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
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