Piccadily Agro targets 1 mn cases of Whistler whisky in next three years

With its elevated blend and bold new identity, Whistler is poised to disrupt the mid-premium segment: Praveen Malviya, CEO - IMFL, Piccadily Agro Industries Limited
Bengaluru
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Piccadily Agro Industries, makers of the Indri brand of single malt, targets 1 million cases with the relaunch of Whistler Barrel Aged Blended Malt Whisky within the next three years.
Praveen Malviya, CEO – IMFL, Piccadily Agro Industries Limited, said, 'With its elevated blend and bold new identity, Whistler is poised to disrupt the mid-premium segment. Our goal is ambitious — 1 million cases in the next three years — and we're confident Whistler will become a powerhouse brand that redefines what Indian blended malts can achieve.'
The new variant will be available in 750 millilitres with 42.8 per cent

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