POTTERY BARN TEEN LAUNCHES COLLABORATION WITH THE WOMEN'S NATIONAL BASKETBALL ASSOCIATION
SAN FRANCISCO--(BUSINESS WIRE)--Pottery Barn Teen, portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world's largest digital-first, design-led and sustainable home retailer, announced today an exclusive home furnishings collaboration with the Women's National Basketball Association (WNBA), the premiere women's basketball league in the United States. For the WNBA's first teen home furnishings collection, Pottery Barn Teen created bedding and room décor that feature all 13 WNBA teams. The collection is available now at Pottery Barn Teen.
'The WNBA continues to inspire fans with its commitment to excellence,' said Jennifer Kellor, President, Pottery Barn Teen. 'As the league completes a record-breaking season, we are thrilled to offer a first-of-its-kind home and décor collaboration that celebrates athleticism, empowerment and quality design.'
Designed with the basketball fan in mind, the collection incorporates the WNBA team logos together on bedding, backpacks and decorative accessories with a fresh and modern aesthetic. The team logos are artfully stitched on tonal white bedding designs that are spirited and sophisticated. WNBA fans can also showcase their specific team pride by selecting their favorite team logo on customizable items like the WNBA Wall Décor.
'We're thrilled to partner with Pottery Barn Teen on this first-of-its-kind collaboration that brings the energy and identity of the WNBA into the everyday lives of young fans. This collection not only celebrates all of our teams, but it also reflects the growing cultural impact of the league and the passion of a new generation of fans,' said Colie Edison, WNBA Chief Growth Officer. 'As our league continues to reach new heights and inspire young athletes, partnerships like this help us deepen our connection with teens and empower them to express their love for the game in their own spaces.'
For more information on the collection, please visit www.pbteen.com. Fans are also invited to follow along on social @potterybarnteen and @wnba.
POTTERY BARN TEEN
Introduced in 2003, Pottery Barn Teen offers home furnishings and solutions to create spaces that reflect who teens are and how they live. Available online and in stores globally, Pottery Barn Teen brings the best in quality design with a focus on eco-friendly and sustainable materials that have a low impact on the environment. Pottery Barn Dorm, launched in 2010, is Pottery Barn Teen's offering of dorm furniture and essentials with the same quality and commitment to style. Pottery Barn Teen is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.
WILLIAMS-SONOMA. INC.
Williams-Sonoma, Inc. is the world's largest digital-first, design-led and sustainable home retailer. The company's brands — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow — represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs and retail stores. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom and have unaffiliated franchisees that operate stores in the Middle East, the Philippines, Mexico, South Korea and India.
WNBA
Tipping off its 29th season in 2025, the WNBA celebrates and elevates the game of basketball and the culture around it. The league was ranked by Morning Consult as the fastest-growing brand in 2024, and No. 4 on Fast Company's list of the World's 50 Most Innovative Companies of 2025, on its way to setting records for engagement on social and digital platforms, attendance, merchandise sales and unique viewers across its broadcast partners. The WNBA's commitment to societal impact is supported by the first-of-its-kind WNBA Changemakers Collective, a group of purpose-driven companies that have partnered with the WNBA to enhance the player experience, build the brand of the league and players, inspire innovation and connectivity, increase media coverage and visibility, and help drive the league's business transformation. AT&T, Carmax, Deloitte, Google, and Nike are part of the WNBA Changemaker Collective.
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