Eight Sleep expands into Saudi Arabia, launches Pod 5
Eight Sleep, a sleep fitness company, has announced its expansion into Saudi Arabia, marking the next step in its GCC growth strategy following a successful launch in the UAE in November 2024.
The Saudi entry coincides with the global unveiling of Pod 5, the world's first AI-powered sleep syst/em that transforms any bed into an intelligent, adaptive environment — automatically adjusting temperature, elevation, and sound to maximise sleep performance and optimise health.
'We've seen extraordinary early adoption across the region. People here are prioritising sleep, and looking for smarter ways to improve it,' said Matteo Franceschetti, Co-Founder and CEO of Eight Sleep. 'Saudi Arabia and the UAE are strategic growth priorities for us, as the GCC is soon to become our second-largest market globally after the United States.'
Eight Sleep's expansion into KSA marks a significant milestone in the brand's global growth, and a step toward addressing what new data reveals is a growing sleep crisis across the GCC, the company said.
"Proprietary user data from Eight Sleep reveals Saudi Arabia ranks last in sleep quality among all 30+ global markets where the brand operates. Globally, users in KSA report the latest average bedtime, with the UAE following closely at fourth — placing both countries in the bottom 25% of all markets, a gap Eight Sleep is determined to help close," the company said.
With 92% of Eight Sleep members reporting improved sleep, Pod 5 sets a new benchmark for what sleep technology can deliver, it said.
'The data tells a clear story: people in this region struggle to get high-quality sleep,' added Franceschetti. 'Pod 5 was built to change that. It's not just about cooling or comfort, it's about creating a smarter, more responsive sleep experience that works with your body, not against it.'
Building on the success of the award-winning Pod, Pod 5 is a modular system made up of four seamlessly integrated components — the Cover, the Hub, the Blanket, and the Base — and is built around three core benefits: immersive temperature control, zero-gravity elevation, and integrated surround sound.
● Immersive temperature: The new Cover and hydro-powered Blanket work together to double thermal performance across the body. Each side cools or heats independently from 12°C to 43°C, adjusting based on biometric data to support deeper sleep.
● Zero-gravity elevation: The new Base gently lifts the upper body to relieve back pressure and improve circulation. It responds automatically to snoring, elevating the head to reduce disruptions without waking the sleeper or their partner.
● Integrated surround-sound: Built into the Base, the new speaker system delivers science-backed audio, including exclusive NSDR tracks by Dr Andrew Huberman, to calm the nervous system and ease the sleeper into rest.
Powered by AI and tuned to each sleeper
Pod 5 personalises the sleep experience automatically using Autopilot — an intelligent algorithm trained on over 10 million hours of sleep data. It learns each individual's needs and patterns to anticipate adjustments in real time. Whether it's shifting temperature during sleep stages, elevating the head when snoring is detected, or adjusting sound to support relaxation, the system responds before the sleeper even knows it's needed.
Even when two people share a bed, Pod 5 personalises each side independently. Users can access detailed insights and AI-driven coaching through the Eight Sleep app — but the system is designed to be completely hands-off: set it and forget it.
'In the GCC, sleep is often impacted by a unique mix of factors — from extreme heat and social jetlag to high daily stress,' shared Dr Elie Abirached, a Dubai-based longevity expert and Founder of Limitless Human and Restore Fitness. 'What makes Autopilot so impactful is that it removes the guesswork and doesn't just monitor your sleep — it actively responds to it. It learns how your body reacts to these challenges and makes real-time adjustments to help you sleep better and keep an eye on your health metrics. Whether you're struggling with sleep or looking to take it to the next level, that kind of intelligent, effortless support can make all the difference in.' - TradeArabia News Service
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Daily Tribune
an hour ago
- Daily Tribune
Bahrain Set to Host AI Summit
The Kingdom of Bahrain is set to host the inaugural edition of the Roots: Artificial Intelligence and the Next Generation summit on Tuesday, June 24, 2025, at the Bahrain International Exhibition Center in Sakhir. The event will bring together leading experts and thought leaders from Bahrain, the United Arab Emirates, and other Gulf Cooperation Council (GCC) countries. Organized by a committee specializing in digital innovation and future foresight, the summit is positioned as a pioneering annual platform to foster renewed Arab dialogue on the transformative role of artificial intelligence (AI) in shaping future generations. It also aims to enhance awareness and encourage responsible engagement with rapid technological advancements.
Syyaha
9 hours ago
- Syyaha
Unicharm: The First Hygiene Company to Celebrate Father's Day in the GCC
Unicharm achieved a milestone by becoming the first hygiene manufacturer in the Gulf Cooperation Council (GCC) region to officially celebrate Father's Day. This pioneering move not only reflects the company's deep commitment to family values but also highlights the evolving cultural landscape where fathers are increasingly recognized for their essential role in raising the heart of this groundbreaking celebration is BabyJoy, Unicharm's flagship diaper brand, which holds the title of the #1 brand in the GCC. BabyJoy is not only a symbol of superior quality and innovation in baby care, but it also stands out as a brand that understands and supports the emotional journey of parenting. As the official sponsor of this special Father's Day campaign, BabyJoy is bringing dads into the spotlight with a heartwarming campaign's emotional core is amplified by the iconic song 'Ya Tayyib Al-Qalb' by the legendary Saudi artist Abdul Majeed Abdullah. Known for its touching lyrics and deep emotional resonance, the song perfectly captures the spirit of fatherhood – a blend of kindness, strength, and unconditional love. Through this campaign, Unicharm and BabyJoy aim to honor fathers across the GCC who give their all for their families with patience, sacrifice, and joy. By leading this initiative, Unicharm is not only celebrating fathers, but also setting a new standard for corporate social engagement in the hygiene industry. It's a bold and heartfelt gesture that reaffirms Unicharm's role as a brand deeply rooted in the region's values – one that truly understands the meaning of family.
Gulf Insider
5 days ago
- Gulf Insider
GCC Tourist Visa Approved, to Be Rolled Out 'soon',
The GCC single tourist visa has been approved and will be rolled out soon, said Abdulla bin Touq Al Marri, UAE's Minister of Economy. 'The single (GCC) tourist visa has been approved and waiting now to be implemented, hopefully, soon. Now, it is with the Ministry of Interior and the relevant stakeholders and they should look into it,' Al Marri told Khaleej Times in an interview on the sidelines of the UAE Hospitality Summer Camp press conference on Monday. The Gulf Cooperation Council (GCC) countries have been discussing rolling out a unified tourist visa or GCC Grand Tours Visa for the region, similar to the Schengen tourist visa, over the past few years. This visa will allow foreign tourists to visit all six member states – the UAE, Saudi Arabia, Bahrain, Qatar, Oman and Kuwait – on a single visa. Industry executives believe that the unified visa will be a game-changer for the regional tourism industry and overall economies, creating jobs along with a big boost to GDP. They believe that the much-awaited unified GCC tourist visa will boost 'bleisure' (business-leisure) travel in the region, as visitors will increasingly mix the two to extend their trips to explore the neighbouring countries. According to data released by the Statistical Centre for the Cooperation Council for the Arab Countries of the Gulf, the region welcomed 68.1 million visitors in 2023 and generated a record $110.4 billion in tourism revenue, a remarkable 42.8 per cent increase in tourist arrivals compared to pre-pandemic levels in 2019. The travel and tourism sector's contribution to the UAE economy continues to grow, taking the total employment numbers to 833,000 last year, according to the World Travel and Tourism Council (WTTC). It is estimated that the number of jobs in the UAE's travel and tourism sector will touch one million by 2030, surpassing WTTC's estimates of 928,000 by 2034, with one in 9 residents working in the sector. Dubai, a regional tourism hub, welcomed 7.15 million tourists in the first four months of 2025, representing a 7 per cent growth compared to the same period in 2024, according to the Dubai Department of Economy and Tourism. Also read: Riyadh Air buys 25 Airbus A250-1000 jets at Paris Airshow
