Max Fashion partners with Disney to launch Lilo & Stitch inspired collection
Max Fashion has launched a new apparel collection inspired by Disney 's Lilo & Stitch, ahead of the film's upcoming theatrical release in India, to engage fans. Designed for children, teenagers, and young adults, the collection blends the animated film's tropical setting with a playful aesthetic and seasonal designs.
'This isn't our first time working together, our relationship with Disney goes way back,' said Sumit Chandna, deputy CEO of Max Fashion, in a press release. 'Taking inspiration from cult classics always helps kids connect with the collection in a big way. And after so many incredible collaborations with Disney, it feels less like a partnership and more like a creative friendship- we just get each other.'
This marks the ninth collaboration between Max Fashion and Disney, following previous co-branded collections themed around the Jungle Book, Disney Princesses, Star Wars, and Guardians of the Galaxy. The latest line features vibrant prints, breezy fabrics, and a summer palette of oranges, blues, greens, and pastels.
The collection debuted on May 24 with a launch event at Megumi in Mumbai, including a themed runway walk featuring mothers and children. Actor Bipasha Basu appeared as the showstopper at the event.
Now available in over 520 Max Fashion stores and online, the line aims to strengthen the brand's positioning in licensed youth fashion. 'It's a win-win for both the brands,' said Priya Nijhara, director of consumer products at the Walt Disney Company.
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