ONCE-IN-A-LIFETIME MYSTERY FLIGHT INTO THE UNKNOWN WITH WIZZ AIR - Middle East Business News and Information - mid-east.info
Innovative 'Let's Get Lost' campaign with the Department of Culture and Tourism – Abu Dhabi showcases the Emirate as a premier global destination for curious travellers
Abu Dhabi, UAE: Wizz Air Abu Dhabi, the ultra-low-fare national airline of the UAE, in collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), provided travellers with an enriching and unforgettable experience in Abu Dhabi, through its innovative 'Let's Get Lost' campaign, flying a group of explorers from Milan to Abu Dhabi for a once-in-a-lifetime getaway.
The campaign saw a group of adventure seekers, influencers, and bloggers board a mystery Wizz Air flight from Milan, unaware of their destination until they touched down in Abu Dhabi. Upon landing, they were welcomed with Emirati hospitality and immersed in a wide range of cultural experiences. From exploring the city's vibrant cultural landmarks to experiencing its awe-inspiring natural landscapes, the campaign solidified Abu Dhabi's global position as a must-visit destination.
Tamara Vallois, Head of Commercial of Wizz Air Abu Dhabi, said: 'Wizz Air Abu Dhabi is committed to providing exciting and unique travel opportunities, and the 'Let's Get Lost' campaign, in partnership with DCT Abu Dhabi, showcased the very best of the WIZZ way of travel in our home Emirate. Abu Dhabi is a truly world-class destination, offering unbeatable adventure and breathtaking landscapes. It was amazing to see the smiles of our diverse group of participants as they enjoyed delicious food, thrilling experiences, and unforgettable moments. We encourage travellers of all ages to take advantage of our ultra-low fares to experience the very best of Abu Dhabi and beyond on a well-deserved vacation.'
To highlight Abu Dhabi's diverse attractions, DCT Abu Dhabi designed a bespoke itinerary showcasing the emirate's distinct blend of culture, adventure, and entertainment. The success of this strategic partnership demonstrates DCT Abu Dhabi's dedication to promoting tourism, raising the emirate's global profile, and driving sustainable economic growth.
Abdullah Yousuf, Director of International Operations at DCT Abu Dhabi, said: 'Our collaboration with Wizz Air in the 'Let's Get Lost' campaign was a strategic move that underscored our commitment to innovative marketing approaches. By providing an element of surprise and excitement, we not only promoted Abu Dhabi as a premier destination but also enhanced our position as a world-class tourist destination. This partnership is aligned with our broader strategy of fostering international collaborations to drive sustainable growth in Abu Dhabi's tourism sector.'
As a key player in Abu Dhabi's sustainable tourism growth, Wizz Air Abu Dhabi continues to offer ultra-low-fare travel to an expanding network of destinations, including Alexandria (Egypt), Almaty (Kazakhstan), Amman (Jordan), Baku (Azerbaijan), Beirut (Lebanon), Belgrade (Serbia), Bishkek (Kyrgyzstan), Cairo (Egypt), Cluj (Romania), Dammam (Saudi Arabia), Gabala (Azerbaijan), Kutaisi (Georgia), Larnaca (Cyprus), Male (Maldives), Madinah (Saudi Arabia), Astana (Kazakhstan), Samarkand (Uzbekistan), Sarajevo (Bosnia), Sohag (Egypt), Tashkent (Uzbekistan), Turkistan (Kazakhstan), Tirana (Albania), Varna (Bulgaria), and Yerevan (Armenia) among others.
About the Department of Culture and Tourism – Abu Dhabi:
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi's culture and tourism sectors, fuels economic progress and helps achieve Abu Dhabi's wider global ambitions. Through its partnership with the prestigious MICHELIN Guide, DCT is helping to cement the emirate's position as a leading international destination across the culture, creative and tourism industries.
DCT Abu Dhabi's vision is defined by the uniqueness of its people, heritage and landscape. We work to enhance Abu Dhabi's status as a hub of authenticity and innovation which provides unparalleled experiences to both local and international visitors.
About Wizz Air Abu Dhabi:
Wizz Air Abu Dhabi, the national carrier of the UAE, is a joint venture by ADQ, one of the region's largest holding companies with a broad portfolio of major enterprises spanning key sectors of Abu Dhabi's diversified economy, and Wizz Air Holdings Plc, the fastest growing European ultra-low-cost airline, operating a fleet of 230 –Airbus A320 and A321 aircraft. Strategically located in the UAE, Wizz Air Abu Dhabi is the ultra-low-cost carrier of the region, carrying the flag of affordable and safe travel for all passengers. As part of Wizz Air Holdings Plc, based in Europe and the UK, it contributes to the group's success of carrying 62.8 million passengers across Europe, Africa, the Middle East, and Asia in Financial Year 2024, ending 31 March 2024.Wizz Air is listed on the London Stock Exchange under the ticker WIZZ. The airline was recently named one of the world's ten safest airlines by airlineratings.com, the world's only safety and product rating agency, and named Airline of the Year by Air Transport Awards in 2019 and 2023. Wizz Air has also been recognised as 'Most Sustainable Low-Cost Airline' within the World Finance Sustainability Awards in 2021-2024, as 'Airline Group of the Year for Global Environmental Sustainability' by CAPA-Centre for Aviation Awards for Excellence in 2022-2023 and 'EMEA's most Environmental Sustainability Airline Group of the Year' by the CAPA-Centre for Aviation Awards for Excellence 2024.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Mid East Info
a day ago
- Mid East Info
UAE Strengthens Global Publishing Ties at Beijing International Book Fair - Middle East Business News and Information
Represented by a distinguished selection of established and emerging publishing houses, the Emirates Publishers Association EPA is participating in the 2025 edition of the Beijing International Book Fair, shining a spotlight on the UAE's experience in developing its publishing industry—particularly in the fields of children's literature and innovative educational content. This participation in Asia's largest copyrights exchange platform—and the second largest book fair in the world—reflects the EPA's ongoing commitment to empowering Emirati publishers, expanding opportunities for international collaboration, and strengthening the UAE's presence on the global publishing stage. Showcasing Diversity and Vision: The EPA's stand at the fair serves as a vibrant window into the UAE's dynamic publishing landscape, showcasing a unique blend of seasoned expertise and emerging voices in children's literature and educational publishing. Among the participants are publishers who graduated from the 'Onshur' programme—an initiative launched to empower the next generation of publishing entrepreneurs in the UAE by empowering them with professional and technical support. Featured publishers include Hamda Al Baloushi, Manager of Aalamkom Publishing and Distribution, and Treasurer and Board Member of the EPA, Salim Abdulrahman, Managing Director of AlRewaya Publishing, and Ghassan Rabih, representative of Dar Rabie Publishing. Representing the 'Onshur' graduates are Dr. Asmaa Emara, Founder of Dal for Publishing, a publishing house dedicated to innovative approaches to Arabic language education, and Fatema Al Hammadi, Founder of Sohub Publishing and Distribution, which specialises in educational content for people of determination and students with autism. Bridging Culture Through Publishing: Running from 18 to 22 June, the Association's programme at the fair features a series of high-level events uniting content creators and publishing professionals from the UAE and China. A key event on the agenda is the 2025 Global Children's Book Forum, centred on the theme 'Integrated Innovation in Children's Books Amid New Realities.' Through this platform, the Association highlighted UAE's pioneering contributions to the global book industry, particularly in advancing children's publishing and fostering a culture of reading among young minds. The event agenda also features a panel discussion titled 'Nurturing Young Minds: Children's Publishing Priorities in the UAE and China,' with participation from publishers, Hamda Al Baloushi and Ghassan Rabih, alongside a group of distinguished Chinese children's publishers. Global Messages with a Local Spirit: Commenting on the Association's participation, His Excellency Rashid Al Kous, Executive Director of the EPA, emphasised that the EPA's presence at major international book fairs represents a strategic opportunity for copyrights exchange, expanding professional networks, and exploring new markets for Emirati and Arabic content. He stated: 'This year, we placed special focus on the UAE's experience in children's publishing—a field that conveys universal messages with a distinctly local spirit, led by young publishers who possess clear vision and genuine passion. By empowering them, we are laying the foundation for a new generation that embodies innovation and authenticity.' His Excellency further noted: 'Our participation in the Beijing International Book Fair is an extension of the UAE's broader vision to support creative industries—particularly publishing—as a vital tool for knowledge dissemination and cultural dialogue. Each international platform is an opportunity to project our cultural voice globally and to showcase the wealth of creative potential that the UAE holds. The presence of 'Onshur' graduates at an event of this calibre sends a clear message: the youth are a powerful force shaping the future of Emirati publishing.' Publisher Hamda Al Baloushi described her participation as a significant milestone in her professional journey, highlighting the opportunity it provided for engagement and exchange with publishers from around the world. She added that it had opened new avenues for collaboration and copyrights exchange, particularly in the Asian market. She said: 'Our presence here not only reflects the quality of Emirati content, but also the prominent status that the UAE publishing sector has achieved on the global stage. I am proud to be part of this movement and to represent the UAE at one of the world's most important cultural events.' Ongoing Efforts: Through its active presence at prestigious international cultural events such as this, the EPA continues to advance its long-term strategic goals—chief among them being the development of the UAE's publishing ecosystem. This is achieved by connecting Emirati publishers with global networks, encouraging content export, and reinforcing the UAE's position as a dynamic hub in the international publishing industry.
Mid East Info
2 days ago
- Mid East Info
O Gold and Emirates Gold Forge a Strategic Partnership to Redefine Precious Metals Access in the UAE - Middle East Business News and Information
Empowering everyday investors through direct access to certified gold and silver from trusted refineries Dubai, UAE – 20 June 2025 – O Gold, the UAE's first Emirati fractional gold and silver ownership app, has announced a landmark partnership with Emirates Gold, one of the region's most respected and long-established refineries. Through this collaboration, O Gold's rapidly expanding base of more than 75,000 active users will gain seamless access to an enhanced portfolio of certified gold products at competitive refinery‑direct rates, all delivered with the speed and convenience synonymous with the O Gold Wallet. This partnership marks a significant step forward in making precious metals investment more accessible and transparent for everyday investors in the UAE. By directly connecting O Gold's innovative fractional ownership platform with Emirates Gold's certified refinery products, users can confidently invest in physical gold with unprecedented ease and assurance. 'Our partnership with Emirates Gold is a pivotal moment for O Gold and our users,' said Bandar Alothman, Founder of O Gold. 'We are committed to democratizing access to precious metals, and this collaboration with a highly respected refinery like Emirates Gold directly addresses that goal. Our users can now be assured of the authenticity, quality, and competitive pricing of their gold investments, all within the familiar and convenient O Gold app', he added. Emirates Gold, renowned for its rigorous quality control and commitment to global standards, expressed strong enthusiasm for the partnership. Abhijit Shah, CEO of Emirates Gold, remarked, 'We are proud to join forces with O Gold, a pioneering platform that is transforming how investors across the UAE access precious metals. This collaboration reflects our unwavering commitment to delivering secure, transparent, and world-class precious metals solutions. Together, we are setting a new benchmark for accessibility and trust, empowering a new generation of investors with direct access to certified, high-quality gold.' Emirates Gold, the UAE's most established gold and silver refinery with a legacy of excellence since 1992, and renowned for shaping the precious metals landscape of the Middle East for over 33 years, brings unparalleled industry expertise and trust to this strategic alliance. Through this partnership, O Gold users will gain privileged access to a broader range of high-quality, UAE Good Delivery certified gold and silver bars and coins at competitive rates directly sourced from the refinery and delivered securely to their doorsteps. By combining Emirates Gold's decades-long legacy with O Gold's innovative digital platform, this collaboration reinforces both brands' shared commitment to trust, transparency, and investor empowerment further solidifying O Gold's position as the region's preferred platform for real-asset ownership.
Mid East Info
4 days ago
- Mid East Info
ADPIC Signs Strategic Partnerships with Nine Leading Academic Institutions at Abu Dhabi Infrastructure Summit
Collaborations to drive research innovation, talent development, and knowledge exchange in infrastructure and capital projects Abu Dhabi,June 2025 – The Abu Dhabi Projects and Infrastructure Centre (ADPIC) today announced the signing of Memoranda of Understanding (MoUs) with nine prestigious academic and professional institutions. These significant partnerships, unveiled during the inaugural Abu Dhabi Infrastructure Summit (ADIS), underscore ADPIC's commitment to fostering innovation, developing local talent, and enhancing knowledge exchange within Abu Dhabi's rapidly evolving infrastructure sector. The agreements were signed with United Arab Emirates University (UAEU), Higher Colleges of Technology (HCT), American University of Sharjah (AUS), Sorbonne University Abu Dhabi,, Abu Dhabi University (ADU), Mohamed bin Zayed University of Artificial Intelligence (MBZUAI), the Project Management Institute UAE Chapter, and the International Council for Research and Innovation in Building and Construction (CIB). These strategic partnerships, a highlight of ADIS's focus on future-ready infrastructure, will concentrate on collaborative research, student development, curriculum enhancement, and knowledge exchange to address real-world challenges in infrastructure development and capital project management. His Excellency Maysarah Mahmoud Eid, Director General of ADPIC, said, 'These partnerships represent a pivotal investment in Abu Dhabi's future infrastructure ecosystem. By embedding capital projects expertise within academic curricula and creating robust research collaborations, we're building a sustainable talent pipeline specifically aligned with market needs. Our vision is to transform how students learn about infrastructure development—moving from theoretical case studies to hands-on engagement with Abu Dhabi's real-world projects. This approach will not only enhance educational outcomes but also accelerate innovation in critical areas such as sustainability, modular construction, and AI applications in infrastructure management.' The collaborations will focus on several key areas: Research & Development Collaboration The partnerships will establish joint research initiatives focused on Abu Dhabi-specific challenges and opportunities in infrastructure development. Research themes include sustainable materials, green construction, climate resilience, AI applications in project management, modular housing solutions, and waste reduction strategies aligned with the UAE Net Zero 2050 Policy. Talent Development & Acquisition ADPIC will work with academic partners to create summer programmes, internships, and field projects for students. The partnerships will establish formal talent pipelines, with universities providing CVs of top-performing graduates to ADPIC annually. This approach aims to ensure graduates possess the skills and knowledge required by the infrastructure sector. Curriculum Integration A key focus of the partnerships will be embedding capital projects management into engineering and business curricula. Students will gain practical knowledge about the unique attributes of infrastructure projects, government tendering processes, risk management, and approval procedures—preparing them for careers in the sector. Knowledge Exchange The agreements facilitate two-way knowledge transfer, with ADPIC experts serving as guest lecturers at partner institutions and university faculty providing specialised lectures to ADPIC staff. This exchange will enrich both academic programmes and professional practice. The MoUs also outline plans for innovation challenges, hackathons, and student competitions addressing specific challenges in the infrastructure and capital projects sector. These activities will foster creative problem-solving and entrepreneurial thinking among students. These collaborations align with ADPIC's broader mission to enhance Abu Dhabi's infrastructure ecosystem through strategic partnerships, innovation, and capacity building. By bridging the gap between academia and industry, ADPIC aims to create a knowledge-rich environment that supports Abu Dhabi's long-term development goals. About Abu Dhabi Projects and Infrastructure Centre: Established in 2023, ADPIC's vision is to oversee and manage capital projects aimed at enhancing the quality of life for every resident in the Emirate of Abu Dhabi. This involves diverse projects such as housing, infrastructure, tourism, community facilities, and education. ADPIC's mandate includes managing contracts, reviewing, approving, planning, and designing capital projects. These are overseen by the Centre in close collaboration with relevant entities and stakeholders to ensure quality is maintained while also facilitating efficient project execution in alignment with Abu Dhabi's strategic goals. Throughout its operations, the Centre is committed to strengthening public-private partnerships and adopting global best practices in sustainability.
