Realme bets on flagship GT7, number series to hit 18% market share in India this year
Paris: Chinese smartphone brand
Realme
is placing a strong bet on its newly launched GT7 series and an upcoming number series to accelerate growth in the Indian market.
Chase Xu
, Realme's Vice President and Chief Marketing Officer, said the company has been gradually increasing its market share in India through a range of marketing initiatives, even as the overall smartphone industry experiences a slowdown.
Realme has set an ambitious target of capturing an 18% market share in India by 2025 and believes it is well-positioned to reach this goal, Xu told ETTelecom in an interview. The brand currently holds around 12% market share in India.
'We saw strong growth in Q1, and in the second half of the year, we face three key battles—GT series sales, the new number series, and the festive Diwali season. If we succeed in all three, we're confident of achieving the goal we set last year,' Xu said.
On Tuesday, Realme announced a strategic partnership with Aston Martin for the GT series, unveiling a limited-edition GT Dream Edition model. Xu also hinted at a forthcoming brand collaboration for the number series, signaling that such partnerships are central to Realme's next phase of growth globally and in the Indian market.
Realme's product strategy is based on a deep understanding of the diverse needs and feedback of Indian consumers.
Xu said, "We have thoughtfully structured our portfolio into distinct series, each designed to address specific user preferences and priorities. This approach enables us to deliver more targeted value and offer a personalized experience tailored to different user segments."
However, to sharpen its focus, Realme plans to reduce the number of launches in other product lines, including the number and P series, in order to prioritize quality and used experience.
One of Realme's standout differentiators in the competitive smartphone market is its strategic integration of artificial intelligence (AI) across its product lineup.
By leveraging AI, Realme enhances everything from camera performance and battery optimization to user interface personalization, delivering smarter, more intuitive experiences that align with the evolving needs of tech-savvy Indian consumers.
This focus on intelligent features sets Realme apart and reinforces its commitment to innovation-driven value, he said.
(The author is in Paris at the invitation of Realme to cover the launch of the Realme GT7 series)
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