Every BTS member's brand power ranked after military discharge; Jimin, Jungkook lead June K-pop reputation index
All seven members of BTS have returned home after serving 18 months in the military. With that, Jimin, Jungkook, RM, Jin, Taehyung, Suga, and J-Hope have made a collective comeback on June's brand reputation ranking, without even dropping any new music yet. The big return also sent HYBE's previously tanking stock soaring within days. The list was released by the Korean Business Research Institute, and the ranking is done for each K-pop idol individually based on their activity, consumer participation, media coverage, community buzz, and more. (Data collected between May 21 and June 21.)
Just days before, KBRI released the group ranking list, where BTS got edged out by rising K-pop boy band SEVENTEEN, recently named Global K-pop Stars of the Year by an American outlet. This latest list dropped just hours after Suga wrapped his public service and officially rejoined the group.
Also read: 34th Seoul Music Awards full winners list: BTS' Jimin wins special award, i-dle creates history, BLACKPINK Rose, TXT, G-Dragon win big
For June, Jimin takes the lead, topping the overall list of top 30 with a brand reputation index of 6,301,075. The Filter crooner saw a massive 76.51% jump in his score since May. The highest-ranking phrases for Jimin remained 'Filter,' 'ARMY,' and 'Park Jimin,' while the related keywords set included 'military discharge,' 'donate,' and more. His positive-to-negative analysis also jumped, with a 94.04% positivity rate. Coming in second is fellow BTS member Jungkook—the duo had enlisted in the military together. His brand index for June was 5,189,119, with a dramatic 86.60% spike. BTS' Jin followed at No. 6 with 3,221,688 points, taking the third-highest spot among the group. V, aka Kim Taehyung, snagged the No. 7 position with a score of 2,517,299. J-Hope, aka Jung Hoseok, fresh off wrapping his world tour, ranked 12th with 1,394,483 points. Meanwhile, RM and Suga landed at 15th and 16th with 1,283,645 and 1,218,910 points, respectively.
BIGBANG member G-Dragon is currently on his 'Übermensch' world tour, which has shot his brand value through the roof. The K-pop idol ranked third on the list with a reputation index of 4,521,564. Meanwhile, ASTRO's Cha Eun Woo, who is set to hold an individual fan sign before enlisting in the military later this year, followed with a score of 4,140,574. Wanna One's Park Ji Hoon climbed to number 5 with 4,026,558, riding high on the success of his Weak Hero Class 2 stint, an almost 80% spike from his May score. The reputation ranking was conducted across 755 active K-pop male idols.
Also read: BTS loses brand value ranking to K-pop's rising superstars despite major military comeback in June: Check out the Top 20
Check out top 30
BTS's Jimin
BTS's Jungkook
BIGBANG's G-Dragon
ASTRO's Cha Eun Woo
Wanna One's Park Ji Hoon
BTS's Jin
BTS's V
Wanna One's Kang Daniel
Super Junior's Kyuhyun
RIIZE's Wonbin
EXO's Baekhyun
BTS's j-hope
HIGHLIGHT's Yoon Doojoon
NU'EST and Wanna One's Hwang Minhyun
BTS's RM
BTS' Suga
Wanna One's Ong Seong Wu
RIIZE's Sungchan
SEVENTEEN's Jeonghan
SHINee's Key
EXO's Kai
NCT's Doyoung
Super Junior's Kim Heechul
Wanna One's Kim Jae Hwan
TXT's Yeonjun
GOT7's Jinyoung
SEVENTEEN's Hoshi
BIGBANG's Taeyang
SEVENTEEN's Mingyu
THE BOYZ's Sunwoo
(Via soompi)
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