Best wireless speakers that deliver exceptional sound quality and effortless streaming across all your devices

Wireless speakers have redefined how we experience music, podcasts, and entertainment at home or on the move. With the latest models from Sony, JBL, and Marshall, you're no longer tied down by cables or confined to one room. Enjoy spontaneous dance sessions in the living room, set the mood for a backyard barbecue, or bring your favourite playlists to the park-these speakers make it all effortless. Advanced Bluetooth and Wi-Fi connectivity mean seamless streaming from any device, while long battery life keeps the music going for hours. From rich bass to crisp highs, today's wireless speakers deliver immersive sound wherever life takes you, giving you the freedom to create the perfect atmosphere, anytime and anywhere.
JBL Flip 6 stands out among the best wireless speakers for those who want music to fit every part of their day. With deep bass and clear sound, your playlists feel alive, whether you're at a picnic or relaxing at home. Its rugged build and waterproof design mean you don't have to worry about spills or dust, and the long battery life keeps the atmosphere going well into the evening.
Reliable performance outdoors
Easy personalisation via app
No built-in microphone
Bass may be strong for some tastes
JBL Flip 6 Wireless Portable Bluetooth Speaker Pro Sound, Upto 12 Hours Playtime, IP67 Water & Dustproof, PartyBoost & Personalization App (Without Mic, Black)
What are buyers saying on Amazon?
Buyers love its portability and how it keeps the party going at the beach or in the garden, rain or shine.
Why choose this product?
It's for those who want music to follow them everywhere, with no fuss, just dependable sound and real peace of mind.
JBL Charge 5 Wi-Fi is one of the best wireless speakers for anyone who wants their music to move with them, not against them. Stream over Wi-Fi or Bluetooth, so your playlist keeps playing even if you take a call or step outside. The powerbank feature means your phone stays charged, and with its robust build, you can enjoy bold sound and deep bass at the beach, garden, or anywhere life takes you.
Stays connected even during calls
Charges your devices on the go
Slightly heavier than smaller models
No built-in microphone for calls
JBL Charge 5 Wi-Fi, Wireless Portable Bluetooth Speaker, Original Pro Sound, 20 Hours Playtime, Deep Bass, Built-in Powerbank, Wi-Fi with AirPlay, IP67 Water & Dustproof, One App (Black)
What are buyers saying on Amazon?
Buyers appreciate the uninterrupted streaming and love how it powers both their music and devices throughout long days outdoors.
Why choose this product?
Perfect for those who want reliable sound, flexible streaming, and a speaker tough enough for any adventure, rain or shine.
JBL Go 3 proves that the best wireless speakers don't need to be big to make an impact. Its ultra-portable size means you can toss it in a bag or pocket and bring great sound anywhere-be it a picnic, a bike ride, or a quick trip to the park. Rugged fabric and waterproofing mean you never have to worry about rain or spills, just enjoy your music wherever life takes you.
Truly pocket-sized and easy to carry
Surprising bass for its size
No built-in microphone
Shorter battery life than larger models
JBL Go 3, Wireless Ultra Portable Bluetooth Speaker, Pro Sound, Vibrant Colors with Rugged Fabric Design, Waterproof, Type C (Without Mic, Blue)
What are buyers saying on Amazon?
Buyers love its portability and punchy sound, calling it the perfect companion for spontaneous adventures and daily commutes.
Why choose this product?
Ideal for those who want music on the move, without fuss-just grab, go, and enjoy vibrant sound anywhere, anytime.
Marshall Emberton II is for those who want the best wireless speakers with a touch of rock 'n' roll heritage. Its compact size hides over 30 hours of playtime and 360° sound, so you get rich audio from any angle. The rugged, waterproof design means you can take it anywhere, while Stack Mode lets you link several speakers for a bigger, more immersive listening session with friends.
Long-lasting battery for all-day use
Classic Marshall design with modern durability
No built-in microphone
Slightly heavier than ultra-compact speakers
Marshall Emberton II Compact Portable Bluetooth Speaker with 30+ Hours of Playtime, (360° Sound), Dust & Waterproof (IP67) Black & Brass.
What are buyers saying on Amazon?
Buyers rave about the punchy sound and battery life, noting how it stands out at gatherings and fits any setting.
Why choose this product?
Perfect for music lovers who value style, substance, and the freedom to take legendary sound wherever they go.
Sony SRS-XB100 is for those who want the best wireless speakers in a pocket-friendly size, without giving up on punchy bass or clarity. Its extra-durable, dustproof, and waterproof build means you can toss it in your bag for any trip, from city strolls to beach escapes. The versatile strap makes it easy to carry or hang, while up to 16 hours of battery life lets you enjoy music all day. Hands-free calling and a sound diffusion processor add real convenience, whether you're working, relaxing, or catching up with friends.
Lightweight, easy to carry anywhere
Clear sound with strong bass for its size
Battery life less than larger models
No smart assistant integration
Sony SRS-XB100 Wireless Bluetooth Portable Lightweight Super-Compact Travel Speaker, Extra-Durable IP67 Waterproof & Dustproof, 16 Hrs Batt, Versatile Strap, Extra Bass & Hands-Free Calling-Black
What are buyers saying on Amazon?
Buyers love the robust build and portability, saying it's ideal for travel, work, and quick outdoor escapes without fuss.
Why choose this product?
Perfect for those who want reliable, quality sound in a compact speaker that keeps up with any lifestyle, rain or shine.
Bose SoundLink Flex 2nd Gen stands out among the best wireless speakers for those who want rich, hi-fi audio in a compact, travel-ready design. Its balanced sound and deep bass bring energy to gatherings, and the rugged IP67 rating means it can handle drops, rain, or dust without missing a beat. With up to 12 hours of battery life and a handy utility loop, you can take your music anywhere, keeping the mood just right all day.
Clear, balanced sound at any volume
Durable, easy to carry anywhere
No wired audio input
Not ideal for very large spaces
Bose New SoundLink Flex Portable Bluetooth Speaker (2nd Gen), Portable Outdoor Speaker with Hi-Fi Audio, Up to 12 Hours Battery Life, Waterproof and Dustproof, Black
What are buyers saying on Amazon?
Buyers love the punchy, clear sound and how it stands up to rough use, calling it perfect for outdoor adventures and daily life.
Why choose this product?
Choose it for reliable, quality sound in a tough, portable speaker that never lets you down, wherever your day takes you.
Marshall Kilburn II ranks among the best wireless speakers for those who love their music bold and their style classic. With over 20 hours of playtime, you're free to soundtrack your day from morning to night, indoors or out. Its multi-directional sound fills any space, while the rugged, durable build and Bluetooth 5.0 aptX keep your connection strong and your playlists rolling, wherever you wander.
Long battery life for all-day listening
Classic Marshall design with robust build
Heavier than most portable speakers
No built-in microphone for calls
Marshall Kilburn II 36W Portable Bluetooth Speaker - Black & Brass
What are buyers saying on Amazon?
Buyers rave about its powerful sound and vintage look, saying it's a crowd-pleaser at home and on the go.
Why choose this product?
Perfect for those who want big, room-filling sound and timeless style in one of the best wireless speakers that's as tough as it is iconic.
If you're after the best wireless speakers for on-the-go adventures, Sony ULT Field 1 delivers every time. Hit the ULT button for massive bass that brings your playlists to life, wherever you are. Its compact build and detachable strap make it easy to carry, while the IP67 rating means it shrugs off water, dust, and even rust. With 12 hours of battery, hands-free calling, and app control, it's built for real life, not just specs.
Powerful bass in a compact design
Hands-free calling with clear audio
Battery life may be limiting for long trips
Bass boost not for everyone's taste
SONY ULT Field 1 with Massive Bass,12hrs Playtime,Hands Free Calling (with MIC),IP67(Waterproof,Dustproof,Rustproof),Sound Connect App,Wireless Bluetooth Speaker-Black
What are buyers saying on Amazon?
Buyers love the punchy sound and rugged build, saying it's ideal for travel, outdoor gatherings, and everyday use.
Why choose this product?
Choose this if you want one of the best wireless speakers for bold sound, portability, and features that fit your busy, active lifestyle.
Bose SoundLink Revolve+ Series II delivers rich, 360° audio that fills any room or outdoor space with ease. Its durable, water- and dust-resistant design means you can take it anywhere without worry. With up to 17 hours of battery life and seamless Bluetooth pairing, it keeps the music flowing all day. The built-in microphone lets you take calls or access your voice assistant hands-free, adding real convenience to powerful sound.
True 360° sound for consistent coverage
Long battery life and durable design
IP55 rating less rugged than IP67
Charging via Micro-B USB, not USB-C
Bose SoundLink Revolve+(Series II) Portable and Long-Lasting Bluetooth Speaker with 360° Wireless Surround Sound, 17 Hours of Battery Life, Water and Dust Resistant (Triple Black)
What are buyers saying on Amazon?
Buyers praise the clear, immersive sound and ease of use, especially appreciating its portability and durability for outdoor use.
Why choose this product?
Ideal for those who want a stylish, powerful speaker with surround sound and smart features that fit active, on-the-go lifestyles.
boAt Stone Lumos is built for those who want their music and mood to stand out. With 60W of punchy audio, it fills your space with rich, clear sound-perfect for movie nights or house parties. The seven LED projection modes let you set the vibe, from chill evenings to full-on celebrations. Dual EQs give you control over your listening experience, and the built-in mic makes hands-free calls easy. Nine hours of playtime and splash resistance mean you can keep the music going, indoors or out, without worrying about the weather or running out of charge.
Immersive sound with customisable lighting
App support for easy controls
Battery life shorter than some rivals
Splash resistance only (not fully waterproof)
boAt Stone Lumos 60W Bluetooth Speaker w/ 7 LED Projection Modes, Hearables App Support, Dual EQs, Up to 9hrs of Playtime, TWS Feature, Built-in Mic, BT v5.3(Midnight Black)
What are buyers saying on Amazon?
Buyers love the vibrant lights and strong sound, saying it's a hit at parties and adds excitement to any gathering.
Why choose this product?
Great for those who want a speaker that's as much about atmosphere as audio, with features that make every event memorable.
Today's wireless speakers deliver impressive sound, with many models offering deep bass, crisp highs, and balanced mids. Look for features like spatial audio, adaptive tuning, or multi-directional drivers if you want an immersive experience. Premium models can rival traditional wired systems for clarity and power.
If you plan to use your speaker outdoors or on the go, portability and durability are key. Compact, lightweight designs with water and dust resistance (IP ratings) let you enjoy music anywhere, from poolside parties to hiking trips, without worrying about damage or bulk.
The best options support both Bluetooth and Wi-Fi, allowing for flexible streaming from any device. Features like AirPlay, Spotify Connect, and multi-room support offer seamless integration with your home setup, while Bluetooth 5.3 ensures quick pairing and stable connections for portable use.
Battery life determines how long you can enjoy music without recharging. For outdoor use or travel, look for speakers offering at least 10-20 hours of playtime. Some premium models even double as power banks, letting you charge your devices while listening to your favourite playlists.
Speaker
Signature Sound/Audio Quality
Portability & Durability
Battery Life
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Yes, many wireless speakers are designed for outdoor use, especially those with water and dust resistance ratings.
Simply enable Bluetooth on your phone, select the speaker from available devices, and pair them for instant wireless audio streaming.
Many models include built-in microphones, allowing you to take calls directly through the speaker without reaching for your phone.
Battery life varies by model, but most offer between 8 to 20 hours of continuous playtime on a single charge.
Yes, several brands offer multi-speaker pairing features, letting you create a stereo or surround sound experience for larger spaces.
Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.

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Hindustan Times

an hour ago

• Hindustan Times

Blockbuster deals on convection microwave ovens on Amazon: Up to 40% off on Godrej, LG and more

A convection microwave oven is a versatile kitchen appliance that combines the features of a standard microwave with a convection oven. While regular microwaves are great for reheating, a convection microwave can also bake, roast, grill and crisp food evenly. This makes it perfect for preparing everything from quick snacks and reheated meals to baked goodies and grilled dishes. If you love baking cakes, roasting vegetables or making pizzas with a crispy base, a convection microwave offers speed without compromising taste or texture. It's especially useful for small kitchens where space is limited, eliminating the need for multiple appliances. If you've been thinking of upgrading your cooking routine, this is the perfect time. Amazon is offering up to 40% off on top-rated convection microwave ovens from brands like LG, Samsung, and more. The Godrej 30 L Convection Microwave Oven (GME 530 CR1 SZ) offers a mix of cooking options for baking, grilling, and healthy frying. With 375 Instacook menus and a 360° rotisserie, it caters to those who want variety in their meals. The stainless steel cavity aids in even cooking and is easier to clean. Dual grill technology is useful, though the interface may feel a bit overwhelming to some due to the many presets. Available at 32% off, this model is currently priced at ₹12,890 on Amazon. Godrej 30 L Convection Microwave Oven With Rotisserie, Stainless Steel Cavity, Dual Grill Technology and 375 Instacook Menus (GME 530 CR1 SZ, Black) The LG 32 L Convection Microwave Oven (MC3286BRUM) is built for multi-tasking kitchens with needs beyond basic cooking. With features like Diet Fry, Indian Cuisine menus, and a 360° Motorised Rotisserie, it handles baking, grilling, and barbecuing efficiently. The stainless steel cavity adds durability and easy maintenance, while 301 auto-cook options suit diverse meal preferences. However, it's relatively heavy on power consumption at 2400W, and the absence of a starter kit might be a drawback for first-time users. LG 32 L Convection Microwave Oven (MC3286BRUM, Black, Auto Cook Menu, Stainless steel cavity, 360° Motorised Rotisserie for Bar-be-queing, Indian Cuisine, Tandoor Se, Steam Clean & Diet Fry) The LG 21 L Convection Microwave Oven (MC2146BV) is suitable for small families or those with basic baking and grilling needs. It offers features like auto cook, Indian cuisine menus, and a steam clean option for easy maintenance. With 151 auto cook recipes and a concealed quartz heater, it allows for safer cooking. However, it lacks a starter kit, which might be inconvenient for first-time users. Power consumption is on the higher side for its size. LG 21 L Convection Microwave Oven (MC2146BV, Black, Auto Cook Menu, Defrost, Stainless Steel Cavity, Heathplus menu, Indian Cuisine, Tandoor Se, Paneer/Curd, Steam Clean & Quartz Heater) 4. Panasonic 27L Convection Microwave Oven The Panasonic 27L Convection Microwave Oven (NN-CT645BFDG) offers a balance of performance and practicality for medium-sized families. With features like 360° Heat Wrap, Magic Grill, and 101 Auto Cook menus, it covers most daily cooking needs, from reheating and defrosting to grilling and baking. Its compact design saves space on your countertop. However, some users may find the touch keypad less responsive over time. Its available at a 26% discount on Amazon, making it a value pick for those wanting versatile cooking functions in a mid-size format. Panasonic 27L Convection Microwave Oven(NN-CT645BFDG,,Black Mirror, 360° Heat Wrap, Magic Grill) The LG 28 L Convection Microwave Oven (MC2846BV) is built to handle everyday cooking tasks like baking, grilling, and reheating. With 251 auto cook menus and features like 'Tandoor Se', steam cook, and child lock, it's suitable for families of 4 to 6 members. The stainless steel cavity ensures durability, and the concealed quartz heater adds a layer of safety. However, the power consumption is slightly higher, and the lack of a starter kit may be inconvenient for beginners. LG 28 L Convection Microwave Combination OvenOven (MC2846BV, Black, Auto Cook, Defrost, Indian Cuisine, Tandoor Se, Child Lock, Steam Cook & Stainless Steel Cavity) The Haier 30L Convection Microwave Oven (HIL3001CBSH) is designed for multi-purpose cooking like baking, grilling, reheating, and defrosting. Its 30L capacity makes it suitable for small to medium-sized families. The jog wheel and button controls are simple to use, and the child lock adds a layer of safety. However, it doesn't include a starter kit, which may be a drawback for first-time microwave users. It's currently available at a 42% discount on Amazon. Haier 30L Convection Microwave Oven (HIL3001CBSH, Black, Crispy Grill) The Samsung 32L Convection Microwave Oven (MC32A7035CT/TL) is built for families looking for multi-functionality in one appliance. It supports baking, grilling, and Slim Fry for oil-free snacks. With 243 auto-cook recipes, curd and roti making, and a ceramic enamel cavity with a 10-year warranty, it blends convenience and durability. The interface with dial and tact buttons is easy to clean, though its higher power consumption may not suit all energy-conscious users. Samsung 32L, Slim Fry, Convection Microwave Oven with Tandoor and Curd making(MC32A7035CT/TL, Stainless Steel, 10 Yr warranty) The Samsung 21L Convection Microwave Oven (CE73JD-B1/XTL) is ideal for small families looking for an appliance that can handle everyday cooking, grilling, and baking. With features like Auto Cook, Eco Mode, and Power Defrost, it's built for convenience and energy-efficient use. The ceramic enamel cavity adds durability and hygiene, backed by a 10-year warranty. However, the 21L capacity may feel limiting for larger meals. The touch membrane panel is easy to clean but may require careful handling. Samsung 21 L, Convection Microwave Oven (CE73JD-B1/XTL, Black, Various Cooking Modes, Pre heat, Eco Mode, Power Defrost, Auto Cook, Wire Rack, Ceramic Enamel Cavity with 10 year warranty) The Samsung 28L Convection Microwave Oven (MC28A6035QS/TL) offers a wide range of cooking modes, including Hotblast and Slim Fry, allowing you to prepare crisp yet healthy meals. The ceramic enamel cavity ensures durability and easier cleaning, backed by a 10-year warranty. With features like Eco Mode, Power Defrost, and a combination of grill and convection cooking, it's suited for medium-sized families. Samsung 28L Multi Spit, Convection Microwave Oven (MC28A6035QS/TL, Silver, Various Cooking Modes, Eco Mode, Hotblast, Crusty Plate, Wire Rack, Slim Fry, Ceramic Enamel Cavity with 10 year warranty) The IFB 30L Convection Microwave Oven (30BRC2) is designed for large families looking for a variety of cooking options, baking, grilling, defrosting, and more. With 101 auto-cook menus, a motorised rotisserie, and features like steam clean and deodorise, it covers everyday kitchen needs. The touch keypad is easy to use, and a starter kit is included, which is a plus for beginners. However, at 9 kg+, it's relatively bulky and may need sufficient counter space. IFB 30 L Convection Microwave Oven (30BRC2, Black) Standard Top 10 convection microwave ovens: Buyer's guide Top accessories for perfect baking: Your guide to convection microwave oven essentials with top suggestions Best microwave ovens in India in April 2025 with top 10 picks for quick cooking, easy reheating and everyday convenience Microwave oven buying guide: Tips to buy the right one for your kitchen and the best options to choose from 30L microwave oven for your confectionery: 6 best spacious and efficient picks to watch out A convection microwave combines standard microwave functions with a fan and heating element for baking, roasting, and grilling. Yes, convection microwaves can bake cakes, cookies and bread just like a regular oven. Yes, it supports grilling and often includes features like rotisserie and grill racks. Slightly more, since it has added heating elements, but it's more efficient for baking or roasting tasks. Only in convection mode, not in microwave mode. Always check the user manual first. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.

Mint

3 hours ago

• Mint

Vivo Y400 Pro 5G launched in India with MediaTek Dimensity 7300 chipset: Price, specs and more

Vivo has officially launched its latest mid-range smartphone, the Y400 Pro 5G, in the Indian market. The smartphone boasts fast 90W charging, a 50MP Sony sensor, and AI-driven productivity tools. The Vivo Y400 Pro 5G is priced at ₹ 24,999 for the 8GB RAM and 128GB storage model, while the higher-end variant with 256GB storage is available for ₹ 26,999. The device can be pre-ordered via the Vivo India website, and will go on sale from 27 June across Vivo's official site, Flipkart, Amazon, and select offline retail stores. Customers can choose from three striking colour variants — Freestyle White, Fest Gold, and Nebula Purple. At the heart of the Y400 Pro 5G lies the 4nm octa-core MediaTek Dimensity 7300 chipset, paired with 8GB of LPDDR4X RAM. It comes with up to 256GB of UFS 3.1 internal storage and runs on FuntouchOS 15, based on Android 15. The device features a 6.77-inch full-HD+ AMOLED display with a 3D curved design. It supports a 120Hz refresh rate, 300Hz touch sampling rate, and peaks at a brightness level of 4,500 nits — making it suitable for high-clarity viewing in bright conditions. At just 7.49mm in thickness (Nebula Purple edition), Vivo claims this to be the slimmest smartphone in its category to offer a curved display. For photography enthusiasts, the handset includes a dual rear camera setup, led by a 50MP Sony IMX882 sensor with f/1.79 aperture, accompanied by a 2MP depth sensor. On the front, it houses a 32MP selfie camera with f/2.45 aperture. Both front and rear cameras support 4K video recording, offering users high-resolution capture capabilities. The Y400 Pro is also packed with AI-powered imaging features such as AI Photo Enhance and AI Erase 2.0. On the productivity front, it brings tools like AI Note Assist, AI Transcript Assist, AI Screen Translation, and AI Superlink. Notably, it also supports Google's Circle to Search functionality, enabling intuitive information access with a simple gesture. A 5,500mAh battery fuels the device, complemented by 90W wired fast charging, which promises minimal downtime between charges. Connectivity features include dual-SIM 5G support, 4G LTE, Wi-Fi, Bluetooth 5.4, GPS, OTG, and a USB Type-C port. The phone also comes with an IP65 rating for dust and water resistance.

Fashion Value Chain

4 hours ago

• Fashion Value Chain

Tap, Try, Buy: What Fashion Retailers Must Do to Stay Relevant

Tanvi Munjal Let's say you spot a pair of shoes on Instagram. You tap on the post, and it opens the brand's website. The shoes are available in your size, but you'd rather try them on first. You check the app and find a nearby store that has them in stock. Later that day, you walk in, try them, love them, and buy them. That entire experience, from phone to store, was smooth and connected. This is what fashion brands are aiming for today. And it all falls under one idea: omnichannel strategy. What Does 'Omnichannel' Actually Mean? The word 'omnichannel' comes from 'omni,' meaning all, and 'channel,' referring to the different ways a business connects with its customers. In simple terms, an omnichannel strategy is when a brand connects all its shopping platforms and communication points so the customer has one continuous experience, no matter how or where they shop. This could include: Physical stores Company websites Mobile apps Social media pages Email and text messages Customer support (live chat, phone, or even WhatsApp) Third-party platforms like Amazon or Zalando As Olivia Lee, Founder of LIVVIUM, puts it: 'I started LIVVIUM by looking at everything from a customer's point of view—why brands choose certain platforms, what they want customers to experience, and how we can make that journey better.' The goal is for these channels to work together rather than act like separate departments. For example, a return bought online should be just as easy to handle in a store. Or if you add an item to your cart on the app, it should still be in your cart when you open your laptop later. Why Omnichannel Matters in the Fashion Industry Fashion is fast, competitive, and heavily influenced by trends and consumer behaviour. People no longer shop the way they used to. A customer might: See a product in an Instagram reel Browse a brand's website on their lunch break Visit a store after work Buy the item from their phone while watching Netflix This kind of behaviour is very normal today. This means that brands must be ready to meet customers at every point in this journey. Here are a few reasons why omnichannel strategies are becoming a necessity for fashion retailers: Customer Expectations Have Changed: Shoppers today expect flexibility. They want to check if something is in stock before visiting a store. They want to try it on in person and still have the option to order it online if their size isn't available. Convenience Drives Loyalty: When a brand makes shopping easier, customers are more likely to return. A study by the Aberdeen Group showed that companies with strong omnichannel engagement retain 89% of their customers, compared to 33% for those with weak strategies[1]. Increased Sales Opportunities: Omnichannel shoppers are more valuable. According to a Harvard Business Review study, customers who used four or more channels spent 9% more in stores, on average, compared to those who used just one[2]. Core Elements of a Good Omnichannel Strategy in Fashion Let's look at what it really takes to build an effective omnichannel system in the fashion world. A Connected Inventory System A major part of an omnichannel strategy is inventory visibility. This means showing customers what products are available, where they're located, and in what sizes. If a shopper checks online and your site says a specific jacket is in stock at the store down the street, that information needs to be accurate. A Unified Customer Profile Whether a shopper buys online or in person, every interaction should contribute to a single, detailed customer profile. This helps brands offer more useful suggestions, personalised discounts, and smoother service. Consistent Look and Feel Whether someone is scrolling through your Instagram, browsing your app, or walking into your store, they should get the same sense of your brand. That includes your visuals, tone of voice, product presentation, and even customer support. Multiple Shopping Options Customers want to shop in a way that works best for them. That could mean: Buying online and picking up in store (BOPIS) Buying in store and shipping to home Ordering through an app and returning in store Providing these choices builds flexibility into the shopping experience. As Olivia Lee explains: 'Through AI sizing tools, I hope we can give customers more ownership of their size and measurements, while helping brands offer a better, more personalized experience.' Where Does Omnichannel Happen? A complete omnichannel setup often includes: Physical stores : Still vital for many fashion brands. People like trying things on and getting advice. : Still vital for many fashion brands. People like trying things on and getting advice. E-commerce websites : A primary source of information and shopping. : A primary source of information and shopping. Mobile apps : Useful for faster browsing, exclusive deals, loyalty points, and in-app features. : Useful for faster browsing, exclusive deals, loyalty points, and in-app features. Social media platforms : Instagram, TikTok, Pinterest — these are often the first point of contact for discovering a new item. : Instagram, TikTok, Pinterest — these are often the first point of contact for discovering a new item. Emails and text messages : These keep customers informed about sales, deliveries, returns, and new arrivals. : These keep customers informed about sales, deliveries, returns, and new arrivals. Customer service platforms: Live chat, Facebook Messenger, WhatsApp — these help with product questions or post-purchase support. Each of these platforms can play a different role in a shopper's journey. The job of an omnichannel system is to make sure the handoff between them is as smooth as possible. Real-Life Examples of Omnichannel in Fashion Let's look at how some big fashion names are doing this in practice. Nike: Nike's app isn't just for buying shoes. It lets users scan items in-store for more info, check product availability, get workout content, and even book appointments. Their website and app are tightly linked to store systems, making the shopping experience more fluid. Zara: Zara has a feature called 'store mode' in their app. You can use it to check if a specific item is available in nearby locations. If it's not in stock, you can order it online and pick it up or have it shipped. They also let you return online orders in-store without needing to print anything. Nordstrom: This US-based retailer connects its inventory, customer service, and app to allow for personalised suggestions, curbside pickup, stylist services, and more. If you're part of their loyalty program, the entire experience becomes even more tailored. How to Start Building Your Own Omnichannel Strategy If you're part of a fashion brand and thinking of exploring omnichannel, here's a practical approach: Understand How Your Customers Shop: Start by asking questions. Do they discover your brand online and then shop in person? Do they expect live chat? Are they mobile-first? Choose Tools That Work Together: Pick systems for inventory, point of sale, and customer relationship management that can communicate with each other. This will help you connect the dots between in-store and online behaviour. Train Your Team: All employees — from store staff to customer support — should understand how different channels interact. This helps them serve customers more efficiently. Start with One Feature: You don't need to do everything at once. Try starting with in-store pickup or simple returns, then expand as you learn what your customers use most. As Olivia Lee puts it, 'We create, test, and pilot our own projects before sharing the learnings and tools with clients. It's all about experimenting and making sure what we offer really works.' Challenges Along the Way Getting omnichannel right takes time and investment. Some of the common difficulties include: Keeping product information updated across platforms Training employees on new systems Aligning different departments to work together Managing logistics between online and store inventory But brands that make the effort often see better customer retention, improved sales, and more positive reviews. As Olivia Lee notes, 'Returns are a huge problem—not just for brands, but for the planet. When customers buy things that don't fit, it leads to more waste and carbon emissions. Our goal is to give people confidence that what they buy will fit them perfectly.' What's Next for Omnichannel in Fashion? Fashion and technology are growing more connected every year. Here are a few ideas that are becoming more popular: Virtual fitting rooms using augmented reality using augmented reality Personalised recommendations based on browsing and shopping history based on browsing and shopping history Live shopping events on platforms like TikTok or Instagram on platforms like TikTok or Instagram Sustainability tracking, where customers can see the carbon footprint of an item All of these are possible when the data from every channel is linked. Looking at the future, Olivia Lee adds, 'Shopping is a community experience. In the future, I imagine immersive commerce where you can shop online with friends, see other avatars in the store, and make the experience as fun and social as it is in real life.' Conclusion Omnichannel fashion is not about being everywhere just for the sake of it. It's about being where your customers need you, when they need you, and making that experience feel simple and familiar. A customer might not even realise that multiple platforms are involved. That's actually the point — when omnichannel works well, it just feels whether you're a brand just starting out or a larger business looking to grow smarter, taking steps toward an omnichannel approach could make a lasting difference in how your customers see you. References: A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works