Saudi 100 Brands Returns to Paris Fashion Week at Tranoï Showcase

The Saudi Fashion Commission will make a spectacular return to Paris Fashion Week 2025, showcasing unparalleled talent through the Saudi 100 Brands program at the Tranoï Showcase, reported the Saudi Press Agency (SPA).
Running from June 24-27, 2025, the fashion show will take place at an exclusive showroom at the famous La Samaritaine department store.
This exclusive fashion show aims to highlight the creativity of 11 Saudi male and female designers, who will display their 2026 Spring/Summer collections.
Furthermore, the show, organized by the Saudi Fashion Commission and the Saudi 100 Brands, aims to serve as a platform for cultural exchange through exhibiting modern Saudi fashion, in line with a long term strategy to establish the Kingdom's status as a pioneer in the global fashion industry.
On this occasion, the CEO of the Saudi Fashion Commission, Burak Cakmak, said that the return of the Saudi 100 Brands to Paris Fashion Week underscores the Commission's commitment to showcasing Saudi creativity on the highest levels.
He added that the Commission introduces Saudi designers to global audiences, but also deepens the Kingdom's ties to the international fashion community, further advancing Saudi Arabia's role in shaping the future of fashion and sponsoring meaningful global partnerships.
Meanwhile, the CEO of Tranoï Showcase, Boris Provost, noted that Saudi fashion is gaining increased momentum in Tranoï owing to the creative potential of the Saudi 100 Brands program.
He also praised the showcase's role in introducing emerging talents on a global scale, and its collaboration with the Saudi Fashion Commission which perfectly embodies the mission of providing an international stage for a new generation of designers in Paris, the world's fashion capital.
The Saudi 100 Brands program is one of the Saudi Fashion Commission's strategic initiatives that aim to support Saudi fashion brands and contribute to developing a sustainable local fashion industry.
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