Hurtigruten, CruiseXplore to strengthen Mideast presence
CruiseXplore has been officially appointed as the exclusive Middle East representative for Hurtigruten, the renowned Norwegian cruise line with over 130 years of experience sailing the iconic Norwegian coastline.
This strategic partnership brings together CruiseXplore's deep-rooted expertise in the Middle East cruise market with Hurtigruten's legendary Coastal Express voyages and premium Signature Line sailings. With a fleet of small, intimately scaled ships operated by expert crews, Hurtigruten offers an authentic and immersive travel experience to some of the most remote and awe-inspiring parts of the Norwegian coast.
Together, CruiseXplore and Hurtigruten aim to meet the growing demand in the Middle East for transformative, experience-rich travel to Norway and the Arctic Archipelago of Svalbard—offering exceptional value without compromising on quality.
Carla Hines, Head of Sales for EMEA at Hurtigruten, said: 'We're thrilled to partner with CruiseXplore to expand Hurtigruten's presence in the Middle East. Their in-depth knowledge of the region, strong industry relationships, and commitment to delivering exceptional service make them the ideal partner for our growth in this dynamic and fast-evolving market.
The Middle East presents an exciting opportunity for us to connect more travellers with the natural wonders of Norway – from its dramatic fjords to its rich coastal heritage. Through this collaboration, we look forward to welcoming more guests from the region aboard our voyages and sharing the magic of Norway with a new audience.'
Lakshmi Durai, Chief Executive Officer of CruiseXplore, added: 'We are delighted to see the pace at which the demand for destination-focused experiential cruising has been growing year on year. Hurtigruten's expertise in offering authentic voyages with high-quality services and products that are truly Norwegian appeals greatly to this region. The Middle Eastern guests always look for visiting different destinations by engaging with their history, people, culture, and food. Hurtigruten offers the perfect and sought-after cruise for our guests.'
'With Hurtigruten, our guests will get to see the breathtaking Northern Lights closely in the sky just above them while standing on the top deck of the ship. Watching this magical and natural wonder, called Aurora Borealis, from the ship is an exciting experience not to be missed.'
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