PETRONAS' Kaamatan web film a powerful message of resilience, says Jeffrey Kitingan
KOTA KINABALU: Sometimes, coming in second best is not bad at all, and PETRONAS' new Kaamatan web film reinforces that message.
Titled "Tinorindak Olisim" (Kadazandusun for Crown of Love), it suggests that the true meaning of triumph is not through victory or titles, but love, cultural pride and resilience.
Revolving around the iconic Unduk Ngadau pageant, the web film, which features Sabahan talents, offers a heartfelt narrative that delves into the significance of Kaamatan.
Told primarily in the Dusun language and enriched with Sabahan dialects, the film celebrates Sabah's rich cultural tapestry and the unity among its many ethnic communities.
Directed by Ismail Kamarul, the web film stars Elldiwirna Saimen, the first runner-up of Unduk Ngadau 2024, as Elyna Jamis, and features Daphne Iking, Unduk Ngadau 2003 and a well-known Malaysian personality, as her mother.
The story follows Elyna, a young woman vying for the Unduk Ngadau crown.
Fuelled by dreams and encouraged by her community, she embarks on a journey of self-discovery that ultimately reshapes her understanding of success and identity.
'In line with this year's theme, Kaamatan for All, this film reminds us that true strength lies in the unity and support of the community as we strive forward together,' said Siti Azlina A Latif, PETRONAS senior general manager (Strategic Communications, Group Strategic Relations and Communications).
The film was launched on Tuesday (May 27) under Yayasan PETRONAS' Uplifting Lives Festive programme, at an event attended by Deputy Chief Minister Datuk Seri Dr Jeffrey Kitingan, who is also Kadazan Dusun Cultural Association (KDCA) deputy president.
'It is more than just a campaign. It is a call to empower and uplift communities, and a reminder of the values that bind us, especially in areas like agriculture and social development,' said Kitingan, who is also the state Agriculture, Fisheries and Food Industry Minister.
Moved by the web film, Kitingan described it as 'powerful', adding that it resonated strongly with the audience, particularly those who identified with the challenges and hopes portrayed.
'It serves as a reminder that behind every achievement is a network of support and belief. The entire story is powerful... not just one part, but the whole journey,' he said.
He noted that Tinorindak Olisim also reflected PETRONAS' ongoing commitment to cultural inclusivity and social responsibility.
'I am very thankful to PETRONAS. Every year, they produce heartfelt stories that don't just entertain but also teach, inspire, and bring us together,' he said.
During the event, Kitingan and Siti Azlina distributed essential food items and festive packs to selected recipients in Manggatal.
The Uplifting Lives Festive initiative, which began earlier this month in Tambunan, reached 500 beneficiaries across Manggatal, Tambunan, Tongod, and Kepayan, identified by the Social Welfare Department.
'Through this web film and our outreach efforts, PETRONAS not only honours Kaamatan traditions but also reaffirms its commitment to strengthening community bonds.
'From spotlighting Sabah's cultural heritage to bringing festive cheer to families in need, we continue to build a more connected and compassionate society for all,' said Siti Azlina.
Tinorindak Olisi is now available on PETRONAS' official YouTube and Facebook channels.
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