Sonos debuts in Saudi Arabia as headline sponsor of SLS Expo 2025
Showcasing for the first time at SLS Expo, Sonos is spotlighting Era 100 Pro, a professional speaker which features the rich sound, design and versatile control that Sonos is known for, now with Power over Ethernet (PoE).
For the first time, Sonos, the sound experience company known for home audio, has made its official entry into the Saudi Arabian market as the headline sponsor of the Saudi Light and Sound (SLS) Expo 2025. Running from May 20 to 22, this event marks Sonos' debut appearance in the Kingdom and signals a significant step in the brand's global expansion.
At the forefront of its showcase is the Era 100 Pro, a professional-grade speaker featuring the brand's signature sound and sleek design, now enhanced with Power over Ethernet (PoE) capabilities. This feature streamlines installation for audio professionals by removing the need for AC mains at each speaker location. The Era 100 Pro will be displayed in various configurations using the versatile Surface Mount, underscoring its adaptability for professional environments.
Sonos will also exhibit its best-selling smart speakers designed for high-end residential and light-commercial applications, including home cinemas and hospitality spaces. Attendees will experience the full breadth of Sonos' innovations in a dynamic, multi-sensory commercial setup, showcasing the brand's premium solutions for immersive, design-led audio.
Saudi Arabia, one of the region's fastest-growing markets for entertainment and technology, plays a strategic role in Sonos' Middle East expansion. With Vision 2030 driving investments in tourism, hospitality, and culture, demand for cutting-edge audio experiences is rising—making Sonos' arrival timely and impactful.
Dunja LaRosa, Chief Revenue Officer at Sonos, said: 'As one of the region's fastest-growing markets for entertainment, technology and innovation, Saudi Arabia represents a key market for Sonos' continued expansion in the Middle East region. We're excited to showcase at SLS Expo for the very first time and introduce the Era 100 Pro, our first solution for professional installation. We have new innovation across our portfolio, allowing partners to get hands-on and experience our technologies that offer a premium audio solution.'
The exhibit will also feature a state-of-the-art architectural audio zone with in-wall, in-ceiling, and outdoor speakers developed in partnership with Sonance. A home theatre section will highlight the Arc Ultra soundbar, offering 9.1.4 Dolby Atmos sound through Sonos' new Sound Motion technology—delivering powerful bass and cinematic audio from a compact design. Completing the system will be the Era 300 speakers, Sub 4 subwoofers, and Sonos Ace headphones, offering a full spectrum of immersive sound.
SLS Expo 2024 marks more than just a product showcase—it reflects Sonos' deepening commitment to connecting with Saudi consumers and professionals. The company aims to establish a lasting presence in the Kingdom by supporting the creation of premium sound environments across luxury residences, hotels, and entertainment venues.
Karim Zaki, CEO at GR Media Solutions, added: 'As we expand Sonos' presence across the Middle East, and now into Saudi Arabia, we're tapping into a growing demand for premium, design-led audio experiences. This collaboration reinforces our commitment to delivering world-class technology and shaping the future of the region's audio landscape.'
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