Subaru Raising Prices on Nearly Every Model, Cites Market Conditions
Subaru has just raised prices on nearly every model in its lineup, citing "current market conditions" as the reason for the increases.
The price hikes are between $750 and $2055, depending on the model, with the electric Solterra the sole Subaru that avoids the cost increases.
A spokesperson for Subaru confirmed the increases to Car and Driver but wouldn't outright confirm that tariffs are to blame.
Subaru is joining a growing list of automakers engaging in the practice of midyear price increases by spiking costs for nearly every product in its lineup. Depending on the model, prices were raised between $750 and $2055, according to a now-deleted notice posted to a dealer website. The electric Solterra, which Subaru struggles to sell in large numbers, is the sole model that avoided this round of price hikes.
Michael Simari
|
Car and Driver
While it may seem that tariffs are to blame, a Subaru spokesperson was more vague, pointing to "current market conditions" as the culprit. "The changes were made to offset increased costs while maintaining a solid value proposition for the customer. Subaru pricing is not based on the country of origin of its products," the company said in a statement to Car and Driver.
Michael Simari
|
Car and Driver
According to the dealer notice, pricing for the Crosstrek and Impreza increased by $750. Pricing for the Ascent jumped between $1085 and $2055, depending on trim, while the BRZ and WRX each jumped by $2000. The soon-to-be-discontinued Legacy sedan increased by $1600. The Outback and Forester saw similar increases, with the former increasing by between $1715 and $1820, and the latter increasing by between $1075 and $1600.
The decision to increase pricing between model years isn't new to Subaru. Earlier this month, Ford increased prices on three models produced in Mexico, though, in Ford's case, the automaker listed tariffs as a contributing factor to the increases.
Jack Fitzgerald
Associate News Editor
Jack Fitzgerald's love for cars stems from his as yet unshakable addiction to Formula 1.
After a brief stint as a detailer for a local dealership group in college, he knew he needed a more permanent way to drive all the new cars he couldn't afford and decided to pursue a career in auto writing. By hounding his college professors at the University of Wisconsin-Milwaukee, he was able to travel Wisconsin seeking out stories in the auto world before landing his dream job at Car and Driver. His new goal is to delay the inevitable demise of his 2010 Volkswagen Golf.
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