90% lose in real estate, expert explains what the top 1% do instead

Property has long been seen as a safe bet in India, but Gurgaon-based real estate advisor, Aishwarya Shri Kapoor, has claimed that 90% of buyers actually lose money in Indian real estate.She wrote on LinkedIn, "Why Indian real estate fails 90% of buyers, and what the top 1% are doing instead. Let's be honest. Most people in India don't build wealth through real estate. They build EMIs. They buy wrong projects, wrong timing, wrong advice. Then blame the market."
advertisementShe explained how many homebuyers visit multiple projects in a single day, ask only about price per square foot, and choose brokers based on who offers the biggest discount. "You bought a liability, not an investment," Aishwarya noted.
She pointed out how bad project choices, emotional decision-making, and lack of strategy are undermining the financial prospects of many Indians.Kapoor criticised what she terms "India's biggest real estate problem": the tendency for purchases driven by emotion rather than informed diligence. She wrote, "India's biggest real estate problem = Emotional buying + zero strategy. No one does price benchmarking. No one asks about rental absorption. No one checks title clarity or resale history. Everyone just says: 'How much is per square foot?'By contrast, the real estate advisor pointed out that the top 1% of investors operate methodically, purchasing during pre-launch phases, negotiating rigorously, and planning exits within 3–5 years, often achieving returns between 2.5x to 4x.advertisementThis elite group, Kapoor explains, follows a specific formula: 'Product + Timing + Zone + Brand + Exit Path = ROI.' The absence of any component can lead buyers into stagnation, especially in oversupplied or underdeveloped areas such as Tier 2 parts of Gurgaon.Kapoor's advice to prospective buyers is to start viewing real estate not as a mere consumer product but as a strategic investment. "Think like capital. Not like a customer. Don't ask- What's available? Ask- What's underpriced with 3X resale potential?'Her final advice? Change the way you think. Instead of looking for 'ready-to-move' homes, look for what's underpriced and has the potential to triple in value."Play like the top 1%. Or keep competing with people who bought brochures, not blueprints," Kapoor concluded.Must Watch

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