CHiQ Captivates Global Audiences with Smart Living Innovation at 2025 Terra Wortmann Open
BERLIN, GERMANY - Media OutReach Newswire - 20 June 2025 - Following the success of its debut partnership, CHiQ, the pioneering smart home technology brand, returned for the second year as the official partner of the 2025 Terra Wortmann Open in Halle, Germany, on 14 June, showcasing how CHiQ's 'Smart with Style' seamlessly integrates with premium sports entertainment.
Immersive Technology Takes Center Court
This year, CHiQ's presence was woven into every aspect of the Terra Wortmann event. From the bold brand logo at the main venue to immersive, audience-focused experience zones, CHiQ embodied a youthful spirit and an unwavering commitment to excellence in a dynamic and engaging way. CHiQ's VIP lounge showcased next-generation QLED smart TVs, delivering crystal-clear tournament coverage that transformed passive viewing into an engaging sensory experience.
The exhibition's centerpiece, CHiQ's revolutionary 10KG ColorLuxe Washing Machine drew continuous crowds with its sleek aesthetics, intuitive interface, and advanced performance capabilities. Visitors experienced firsthand how CHiQ's smart living philosophy translates complex technology into elegant, user-friendly solutions.
Digital Amplification Reaches New Audiences
CHiQ extended its tournament impact through strategic influencer partnerships across Europe, collaborating with prominent sports and fashion personalities to create compelling social media content. By leveraging these dynamic short-form videos, the brand resonated with younger demographics, establishing itself as a symbol of contemporary lifestyle and technological sophistication.
Strategic Partnership Accelerates Market Expansion
The tournament ran concurrently with CHiQ's groundbreaking collaboration with Ochama, Europe's leading e-commerce platform, launching the exclusive 'CHiQ Super Brand Days' campaign. This strategic alliance represents more than traditional co-branding, opening new pathways for CHiQ's European market penetration while setting innovative standards for integrated marketing approaches.
The partnership demonstrates CHiQ's commitment to making advanced smart home technology accessible across European households through established retail networks and enhanced consumer touchpoints.
Building Momentum Across European Markets
Following its successful partnership with Germany's Porsche Tennis Grand Prix in May, CHiQ continues deepening its European market penetration through strategic sports marketing initiatives that expand brand influence boundaries. From thrilling on-court competition to CHiQ's futuristic smart living experiences at exhibition venues, the brand consistently delivers innovative experiences that resonate with European consumers. Moving forward, CHiQ will maintain its global vision combined with localized execution, leveraging sports' powerful unifying effect to integrate its 'Smart With Style' brand philosophy into consumers' daily lives while unlocking the brand's limitless potential.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
New Straits Times
2 hours ago
- New Straits Times
Malaysia exploring new palm oil markets amidst geopolitical conflicts
KOTA BARU: The government is exploring new markets for Malaysia's palm oil in an effort to reduce the nation's reliance on major exporting markets affected by geopolitical conflicts. Plantation and Commodities Minister Datuk Seri Johari Abdul Ghani said the ongoing Israel-Iran crisis and the Russia-Ukraine conflict have disrupted export shipments to certain zones. "Malaysia currently exports goods worth RM186 billion annually to global markets, including palm oil, but part of these markets are now considered high-risk due to armed conflicts. "As such, we are exploring new markets, namely, countries that have yet to purchase Malaysian palm oil or cooking oil. "This is crucial to ensure that our export levels remain stable," he said, adding that the country is currently trading with nearly 80 nations, with plans to expand its reach even further. Speaking to reporters after attending the 'Dialogue with KPK' programme at the Mara Poly-Tech College, Kota Baru here today, the minister also urged plantation operators and smallholders to work closely with the government to ensure the resilience of the national commodities sector on the global stage. He said planters and operators must work with the government to address challenges at the international level. "The European market is increasingly emphasising environmental sustainability and biodiversity-friendly practices in palm oil procurement. "To enter their markets, we must prove that our plantations meet their standards, comply with sustainability principles and preserve biodiversity," he said. Johari said that providing good service and meeting buyer requirements should be a priority to help turn new buyers into long-term customers. "We are asking them to buy more from us, but the service we provide is just as important," he said. — Bernama
The Star
2 hours ago
- The Star
Oil prices settle lower at the weekend as US sanctions ease fears of escalation in Iran
JAKARTA/SINGAPORE (Reuters): Oil prices settled down on Friday night as the US imposed new Iran-related sanctions, marking a diplomatic approach that fed hopes of a negotiated agreement, a day after President Donald Trump said he might take two weeks to decide US nvolvement in the Israel-Iran conflict. Brent crude futures settled down $1.84, or 2.33%, to US$77.01 a barrel. U.S. West Texas Intermediate crude for July - which did not settle on Thursday as it was a U.S. holiday and expires on Friday - was down 21 cents, or 0.28%, at US$74.93. The more liquid August contract settled at $US73.84. Brent rose 3.6% on the week, while front-month US crude futures increased 2.7%. The Trump administration issued fresh Iran-related sanctions, including on two entities based in Hong Kong, and counter-terrorism-related sanctions, according to a notice posted to the U.S. Treasury Department website. The sanctions target at least 20 entities, five individuals and three vessels, according to Treasury's Office of Foreign Asset Control. "Those sanctions are cutting both ways. They may be part of a broader negotiation approach towards Iran. The fact they are undertaking this is a signal they are trying to resolve this outside of conflict," said John Kilduff, partner at Again Capital in New York. Oil prices jumped almost 3% on Thursday after Israel bombed nuclear targets in Iran, while Iran - OPEC's third-largest producer - fired missiles and drones at Israel. Neither side showed any sign of backing down in the week-old war. Brent prices retreated after the White House said Trump would decide whether the United States would get involved in the Israel-Iran conflict in the next two weeks. "Although a major escalation is yet to occur, risks to supply from the region remain high, still hinging upon the potential for US involvement,' said Russell Shor, senior market analyst at Israel's UN ambassador said Israel seeks genuine efforts on Iran's nuclear capabilities from Friday's meeting between European and Iranian ministers, not just another round of talks. "However, while Israel and Iran carry on pounding away at each other, there can always be an unintended action that escalates the conflict and touches upon oil infrastructure," PVM analyst John Evans said. Iran in the past has threatened to close the Strait of Hormuz, a vital route for Middle East oil exports. Oil exports so far have not been disrupted and there is no shortage of supply, said Giovanni Staunovo, an analyst at UBS. "The direction of oil prices from here will depend on whether there are supply disruptions," he said. An escalation of the conflict in such a way that Israel attacks export infrastructure or Iran disrupts shipping through the strait could lead to oil at $100 a barrel being a reality, said Panmure Liberum analyst Ashley Kelty. Elsewhere, the EU has abandoned its proposal to lower the price cap on Russian oil to $45, Bloomberg reported. U.S. energy firms this week cut the number of oil and natural gas rigs operating for an eighth week in a row for the first time since September 2023, energy services firm Baker Hughes said in its closely followed report. The oil and gas rig count, an early indicator of future output, fell by one to 554 in the week to June 20, the lowest since November 2021. (Reporting by Georgina McCartney in Houston, Seher Dareen in London, Sudarshan Varadhan and Florence Tan; editing by David Evans, Jason Neely, David Gregorio, Leslie Adler, Rod Nickel) - Reuters
The Sun
4 hours ago
- The Sun
Europeans ditch US tech over trust, turn to local options
BERLIN: At a market stall in Berlin run by charity Topio, volunteers help people who want to purge their phones of the influence of U.S. tech firms. Since Donald Trump's inauguration, the queue for their services has grown. Interest in European-based digital services has jumped in recent months, data from digital market intelligence company Similarweb shows. More people are looking for e-mail, messaging and even search providers outside the United States. The first months of Trump's second presidency have shaken some Europeans' confidence in their long-time ally, after he signalled his country would step back from its role in Europe's security and then launched a trade war. 'It's about the concentration of power in U.S. firms,' said Topio's founder Michael Wirths, as his colleague installed on a customer's phone a version of the Android operating system without hooks into the Google ecosystem. Wirths said the type of people coming to the stall had changed: 'Before, it was people who knew a lot about data privacy. Now it's people who are politically aware and feel exposed.' Tesla chief Elon Musk, who also owns social media company X, was a leading adviser to the U.S. president before the two fell out, while the bosses of Amazon, Meta and Google-owner Alphabet took prominent spots at Trump's inauguration in January. Days before Trump took office, outgoing president Joe Biden had warned of an oligarchic 'tech industrial complex' threatening democracy. Berlin-based search engine Ecosia says it has benefited from some customers' desire to avoid U.S. counterparts like Microsoft's Bing or Google, which dominates web searches and is also the world's biggest email provider. 'The worse it gets, the better it is for us,' founder Christian Kroll said of Ecosia, whose sales pitch is that it spends its profits on environmental projects. Similarweb data shows the number of queries directed to Ecosia from the European Union has risen 27% year-on-year and the company says it has 1% of the German search engine market. But its 122 million visits from the 27 EU countries in February were dwarfed by 10.3 billion visits to Google, whose parent Alphabet made revenues of about $100 billion from Europe, the Middle East and Africa in 2024 - nearly a third of its $350 billion global turnover. Non-profit Ecosia earned 3.2 million euros ($3.65 million) in April, of which 770,000 euros was spent on planting 1.1 million trees. Google declined to comment for this story. Reuters could not determine whether major U.S. tech companies have lost any market share to local rivals in Europe. DIGITAL SOVEREIGNTY The search for alternative providers accompanies a debate in Europe about 'digital sovereignty' - the idea that reliance on companies from an increasingly isolationist United States is a threat to Europe's economy and security. 'Ordinary people, the kind of people who would never have thought it was important they were using an American service are saying, 'hang on!',' said UK-based internet regulation expert Maria Farrell. 'My hairdresser was asking me what she should switch to.' Use in Europe of Swiss-based ProtonMail rose 11.7% year-on-year to March compared to a year ago, according to Similarweb, while use of Alphabet's Gmail, which has some 70% of the global email market, slipped 1.9%. ProtonMail, which offers both free and paid-for services, said it had seen an increase in users from Europe since Trump's re-election, though it declined to give a number. 'My household is definitely disengaging,' said British software engineer Ken Tindell, citing weak U.S. data privacy protections as one factor. Trump's vice president JD Vance shocked European leaders in February by accusing them - at a conference usually known for displays of transatlantic unity - of censoring free speech and failing to control immigration. In May, Secretary of State Marco Rubio threatened visa bans for people who 'censor' speech by Americans, including on social media, and suggested the policy could target foreign officials regulating U.S. tech companies. U.S. social media companies like Facebook and Instagram parent Meta have said the European Union's Digital Services Act amounts to censorship of their platforms. EU officials say the Act will make the online environment safer by compelling tech giants to tackle illegal content, including hate speech and child sexual abuse material. Greg Nojeim, director of the Security and Surveillance Project at the Center for Democracy & Technology, said Europeans' concerns about the U.S. government accessing their data, whether stored on devices or in the cloud, were justified. Not only does U.S. law permit the government to search devices of anyone entering the country, it can compel disclosure of data that Europeans outside the U.S. store or transmit through U.S. communications service providers, Nojeim said. MISSION IMPOSSIBLE? Germany's new government is itself making efforts to reduce exposure to U.S. tech, committing in its coalition agreement to make more use of open-source data formats and locally-based cloud infrastructure. Regional governments have gone further - in conservative-run Schleswig-Holstein, on the Danish border, all IT used by the public administration must run on open-source software. Berlin has also paid for Ukraine to access a satellite-internet network operated by France's Eutelsat instead of Musk's Starlink. But with modern life driven by technology, 'completely divorcing U.S. tech in a very fundamental way is, I would say, possibly not possible,' said Bill Budington of U.S. digital rights nonprofit the Electronic Frontier Foundation. Everything from push notifications to the content delivery networks powering many websites and how internet traffic is routed relies largely on U.S. companies and infrastructure, Budington noted. Both Ecosia and French-based search engine Qwant depend in part on search results provided by Google and Microsoft's Bing, while Ecosia runs on cloud platforms, some hosted by the very same tech giants it promises an escape from. Nevertheless, a group on messaging board Reddit called BuyFromEU has 211,000 members. 'Just cancelled my Dropbox and will switch to Proton Drive,' read one post. Mastodon, a decentralised social media service developed by German programmer Eugen Rochko, enjoyed a rush of new users two years ago when Musk bought Twitter, later renamed X. But it remains a niche service. Signal, a messaging app run by a U.S. nonprofit foundation, has also seen a surge in installations from Europe. Similarweb's data showed a 7% month-on-month increase in Signal usage in March, while use of Meta's WhatsApp was static. Meta declined to comment for this story. Signal did not respond to an e-mailed request for comment. But this kind of conscious self-organising is unlikely on its own to make a dent in Silicon Valley's European dominance, digital rights activist Robin Berjon told Reuters. 'The market is too captured,' he said. 'Regulation is needed as well.'
