Brazilian couture announces its expansion into the UAE's luxury fashion market
Delivering a carefully selected venue exclusively for Brazilian haute couture, SATIN has announced the introduction of its platform inside the luxury fashion retail market of the UAE. This move fits the growing trend in the consumers of the area, who are looking for authenticity, craftsmanship, and material in brand values defining luxury.
As the initial large-scale effort of its nature, SATIN unites renowned Brazilian designers and brands such as Lethicia Bronstein, Animale, Amir Slama, Mixed, Misci, and Lilly Sarti. With its future intentions to add designers like Reinaldo Lourenço and Martha Medeiros to its lineup, the platform is set to add a new angle to the UAE fashion landscape.
The timing of Brazilian fashion in the UAE coincides with a broader trend among luxury shoppers who are transcending the usual European brand names for distinct, narrative-driven fashion. Collections displaying cultural depth, uniqueness, and emotional connection appeal especially to Emirati women and second-generation foreigners.
Renata Cavalcante, CEO of SATIN, highlighted the platform's emphasis on storytelling and craftsmanship. "Brazilian fashion is founded on creativity, identity, and deeply rooted tradition," she explained. "What we are introducing to the UAE is not apparel, but a new luxury experience - one that engages emotionally and ethically with contemporary consumers.
Brazilian designers are increasingly being noticed around the world for their sustainable practices, handmade techniques, and culturally inspired designs. In contrast to mass-produced luxury and fast fashion, these collections prioritise smaller production runs, ethical sourcing, and one-of-a-kind pieces - factors that are becoming more prominent in UAE consumers' shopping behavior.
This movement is also being supported by fashion bloggers and social voices across the region. Personalities like Nannu Magdy are working actively to bring to the forefront previously ignored fashion cultures, introducing people with the luxury of Brazilian couture and advocating for a broader redefinition of luxury.
The introduction of SATIN in the UAE comes at a time when there is an increasing demand for fashion with a conscience. In a world where fashion intersects with legacy and identity, the platform provides a contemporary and relevant alternative. Brazilian couture appeal to the desire of current conscious consumers to have substance rather than style through emotional storytelling, the authenticity of sustainability, and powerful use of language.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Sharjah 24
6 hours ago
- Sharjah 24
NAMA's programme empowers women across Sharjah
When Mariam Al Naqbi, a mother from Al Madam in Sharjah, started teaching her children about saving during dinner, it was more than just a new routine. It reflected a deeper shift in how she viewed money, no longer just a source of stress, but a means to plan, learn, and even dream. She was one of nearly 200 women across Sharjah who recently participated in the 'Financial Literacy Programme' organised by NAMA Women Advancement (NAMA). Participants in Sharjah city, Kalba, Dibba Al Hisn, and Al Madam engaged in practical training designed to demystify personal finance and provide effective strategies for saving, budgeting, and informed spending. Building financial confidence Led by financial consultant Salah Al Halyan, the programme moved beyond theory, and participants were encouraged to apply what they learned in real-life scenarios, from creating monthly budgets to assessing the risks and benefits of borrowing. The sessions focused on building financial confidence, particularly among women at the early stages of their professional or family journeys. For Latifa Al Mulla from Kalba, the course offered something she had long needed: clarity. 'I felt like I finally had a roadmap,' she said. 'I used to feel overwhelmed by monthly expenses. Now I see where the money goes, and I feel in control.' The programme also instilled the confidence needed to pursue entrepreneurial ambitions. One participant from Dibba Al Hisn, who had shelved her dream of starting a small home business, said the training gave her both the numbers and the mindset to move forward. 'I always thought finance was too complicated for me. Now I know how to plan and start with what I have.' Such outcomes reflect a broader philosophy that drives NAMA's efforts, with the belief that true empowerment begins with understanding. The organization emphasises that financial literacy is not just a useful skill but is essential for long-term stability, security, and meaningful economic participation. UAE benchmark for balance and equal opportunity While the course was tailored to women's personal experiences, its relevance extends to national priorities as well. According to the UAE Ministry of Finance, Emirati women account for 54.7 per cent of employees in the federal financial sector and hold 42.8 per cent of its leadership positions. In total, they represent more than three-quarters of the workforce in this field. These figures point to a wider trend, the growing role of women in shaping the country's financial future. Among Emirati youth, 78.12 per cent are female, underscoring the importance of early, sustained investment in their capabilities. Under the leadership of Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, Chairperson of NAMA, the organisation has prioritised financial education as a tool for personal growth and community resilience. Initiatives like the 'Financial Literacy Programme' are part of a broader push to equip women not only to participate in economic life, but to lead it. For Mariam, Aisha, and their fellow participants, the programme's impact is vividly clear. It's reflected in newly drafted savings plans, and carefully managed household budgets that now guide their financial decisions. This shift to informed action and confidence empowers their financial journeys, actively shaping their futures.
Dubai Eye
6 hours ago
- Dubai Eye
Dubai's RTA to get over 600 eco-friendly buses under AED 1.1 billion deal
Dubai's Roads and Transport Authority (RTA) has announced plans to add 637 eco-friendly buses to its fleet after signing an agreement worth AED 1.1 billion at the UITP Global Public Transport Summit. The buses will meet the European 'Euro 6' low-emission standards, highlighting the RTA's commitment to support Dubai's sustainability goals transition towards a 100 per cent electric and hydrogen-powered public bus fleet by 2050. Deliveries are scheduled for 2025 and 2026, and also includes 40 electric buses, marking the country's "largest and first-of-its-kind order". The authority also signed a Memorandum of Understanding (MoU) with Chinese electric vehicle manufacturer Build Your Dreams (BYD) to trial electric buses in the city. The e-buses will feature the latest battery systems and technologies developed by BYD.
Sharjah 24
9 hours ago
- Sharjah 24
Sharjah shines light on experience as World Book Capital
The authority's participation in the largest event of its kind in Latin America, which runs until June 22, comes as part of Brazil's celebration of World Book Capitals following the selection of Rio de Janeiro as the World Book Capital for 2025. This prestigious title, which Sharjah held in 2019, recognises the emirate's global standing in supporting culture and the publishing industry. Through its pavilion, SBA shed light on the diversity of the cultural movement in the UAE and the wider Arab world, highlighting major achievements in knowledge, literature and publishing. The authority actively engaged in panel discussions and held meetings with publishers, translators and cultural organisations, to strengthen knowledge exchange and expand opportunities for translating works to and from Arabic. As part of its efforts to build lasting partnerships, SBA invited key players in the publishing industry to take part in the emirate's leading international initiatives, including the Sharjah International Book Fair, the Sharjah Children's Reading Festival, the Sharjah Publishers Conference, the Sharjah International Library Conference and other prominent global events held throughout the year. Commitment to cultural dialogue His Highness Ahmed bin Rakkad Al Ameri, CEO of SBA, affirmed that the authority's participation in the Rio International Book Fair reflects the vision of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, who places culture at the heart of development strategies and views books as a powerful tool for building bridges of dialogue with the world. Al Ameri said: 'Sharjah's presence in Rio highlights the central role of Emirati and Arab culture on the global knowledge map. Today, we are not only sharing our Emirati identity but also fostering a vibrant dialogue between Latin America, with its rich intellectual and cultural heritage, and the Arab world in all its expressions of thought, literature, art, and creativity. The selection of Rio as World Book Capital for 2025 offers us an opportunity to renew and strengthen our partnerships with the cultural community in Latin America.' He added: 'Under the guidance of Sheikha Bodour bint Sultan Al Qasimi, Chairperson of the Sharjah Book Authority, we are committed to empowering Emirati and Arab publishers and authors to reach new markets and to developing sustainable support systems that enhance their presence on the global publishing stage.' The Sharjah-led new literary movement As part of the cultural programme at the book fair, SBA organised a panel discussion titled "The heritage of Arab literature and Sharjah-led new literary movement", which explored the evolution of the Emirati literary landscape and the emirate's vital contribution to nurturing writers and advancing cultural initiatives. The session featured renowned Emirati authors whose works have been translated into Portuguese by SBA, including Abdul Hamid Ahmad, author of 'On the edge of the day'; Lulwah Al Mansouri, author of 'We came out of the rib of a mountain'; and Nasser Al Dhaheri, author of 'Wearing salt and his palms are ash'. On the sidelines of the event, SBA organised a special book signing ceremony for the translated titles, underscoring the authority's commitment to deepening cultural exchange and strengthening the international presence of Emirati literature. Showcasing Sharjah's publishing initiatives During its participation, SBA highlighted several of its leading initiatives in publishing and knowledge exchange. These include the Sharjah International Book Fair, the Sharjah Children's Reading Festival, and the Sharjah Publishing City Free Zone. The authority also introduced the Sharjah Publishing Sustainability Fund (Onshur), an initiative designed to support publishing industries in emerging markets, and the Sharjah Literary Agency, which works to protect the rights of Arab authors and publishers while expanding their international presence. The authority has also drawn attention to the role of Sharjah Public Libraries, one of the region's oldest cultural institutions, which has been promoting knowledge for more than a century. Publishers have been briefed on the specialist international conferences hosted annually in the emirate, including the Sharjah Publishers Conference, the Sharjah International Library Conference, the Booksellers Conference and the Sharjah Animation Conference. The Sharjah pavilion also hosted the PublisHer initiative, the global platform founded by Sheikha Bodour Al Qasimi to champion the role of women in publishing and create meaningful opportunities for female publishers to connect, collaborate and exchange knowledge. The pavilion also showcased a curated selection of titles from Al Qasimi Publications, alongside a diverse range of works from the Department of Culture that highlight the depth and richness of Sharjah's cultural landscape. First held in 1983, the Rio International Book Fair has grown into Brazil's largest literary festival. Organised by the National Union of Book Publishers (SNEL) in collaboration with major publishing houses, the fair attracts hundreds of writers and more than 600,000 visitors each year, serving as a key platform for cultural exchange and the sharing of ideas.
