You can now get baked goods straight from London (sort of) on Careem

Abu Dhabi carb-lovers, rejoice: the UAE's delivery game just got a major glow-up.
The cult London-born Marcel Bakery – known for its buttery viennoiseries, crusty sourdoughs and patisserie perfection – is now available exclusively on Careem Groceries.
And the best part? It arrives at your door in under 20 minutes.
If you've ever dined in an award-winning restaurant in London, LA or Vegas, chances are you've already tasted Marcel's artisanal bakes. But now, thanks to Careem's new partnership with Marcel Bakery by Boulangeries de Paris, you don't need a reservation or a plane ticket to get your hands on the goods.
The line-up includes freshly baked breads, croissants that flake just right and desserts that belong in a glass cabinet under soft lighting. Whether you're hosting a fancy dinner or just want to level up your weekday breakfast, these are the kind of baked goods that will make your kitchen feel like a French bistro.
To order, simply open the Careem app, tap 'Groceries' and start adding to your cart. If you're a Careem Plus member, you'll score free delivery and sweet discounts across food, groceries, money transfers, rides and even Careem Bike.
Chase Lario, VP of Carem Groceries, said: 'We're excited to bring exceptional bakery goods directly to customers' doorsteps with unmatched convenience. Through our partnership with Marcel Bakery, customers can now enjoy chef-quality baked goods delivered oven-fresh in under 20 minutes – whether it's a warm sourdough loaf for breakfast or an elegant dessert to elevate a dinner party at home.'
Chef Fouhade Belaid, founder and CEO of Marcel Bakery, added: 'For years, our sourdough has been served in the kitchens of Michelin-starred chefs and luxury hotels around the world. We've always been about quality, not quantity – but this partnership with Careem lets us do something special. We're now able to bring our bread straight to homes across the UAE, without compromising on what makes it unique. It's the same dough, the same care – just a shorter journey from our ovens to your table.'
careem.com.
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