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Mercedes-Benz Egypt Hosts the 6th round of MercedesMasters Golf Tournament at Katameya Dunes on May 24

Mercedes-Benz Egypt Hosts the 6th round of MercedesMasters Golf Tournament at Katameya Dunes on May 24

Economic Key27-05-2025

Mercedes-Benz Egypt brought together customers, golf enthusiasts and brand loyalists for a memorable day on Saturday, May 24th, for the 6th edition of the MercedesMasters Golf Tournament, held at the scenic Westin Cairo Golf Resort & Spa, Katameya Dunes. The annual tournament has become a highlight on the local sporting calendar, blending athletic excellence with the refined elegance that defines the Mercedes-Benz brand.
Guests were treated to more than just a day of golf. From the opening tee-off to the closing awards ceremony, the atmosphere reflected Mercedes-Benz's ongoing commitment to creating exceptional customer experiences. A stunning showcase of the latest models was on display, featuring our main stars—the all-new AMG GT 63 Coupé and the Mercedes-Maybach EQS SUV Night Series—alongside other standout vehicles such as the AMG SL 55, AMG G 63 Grand Edition, CLE 200 Cabriolet, and the Mercedes-Maybach S 580, offering attendees a first-hand look at the brand's newest innovations and designs.
'MercedesMasters reflects who we are as a brand—committed to creating moments that bring people together around shared passions,' said Stefanie Volz, CEO of Mercedes-Benz Egypt during Prize-giving ceremony. 'It's always a pleasure to spend time with our golfers community, and this tournament is a celebration of the values we stand for: performance, elegance, and genuine connection.'
The day concluded with a celebratory dinner and prize distribution, where the winning players were honored. Lively conversation, music, and a warm ambiance carried the evening into a festive close. The tournament once again provided an ideal setting for connecting with the brand's valued community of partners, customers, and media friends in a relaxed and inspiring environment.
With each edition, the MercedesMasters continues to grow—not just in scale, but in meaning. It has become a reflection of what Mercedes-Benz Egypt stands for: timeless quality, performance, and a spirit of togetherness.
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