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Britain's retail tough guy, Mike Ashley, sets his sights on Australia

Britain's retail tough guy, Mike Ashley, sets his sights on Australia

Mike Ashley is always spoiling for a fight. And the teenage squash coach turned sports shop owner turned British retailing tycoon has plenty of experience. He's been in boardroom brawls, sued the Newcastle United Football Club, which he once owned, and accused Morgan Stanley of 'snobbery' over a $1.4 billion margin call on his position in Hugo Boss.
Now Ashley, the majority owner of London-listed Frasers Group, one of the biggest retailers in the United Kingdom, has set his sights on Australia's sporting goods market. In front of him is an $8.4 billion sector in a sports-mad country that has been long dominated by Rebel Sport.

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"We went in there and got a feed, and then we were heading back to the hotel. And then these guys took the photo and they put it in the paper. "I thought we were doing a good thing, saying 'G'day'. These lads were full of alcohol and sent it into the paper. And here we are. "I mean, looking at it now, I don't really see anything of it really." Nor did Beale's teammates. "I was vice-captain at the time and I didn't think about it as being a big deal," halfback Will Genia told AAP. "They just had Burger King on a Tuesday night and we had Wednesday off. "The biggest thing was probably that they were out late. If they were going to be up late, they probably would have been better off being in their rooms. "But at the end of the day, I thought that was blown out of proportion. "Those sorts of things happen. Like players are in their room til three o'clock in the morning playing PlayStation or whatever the games are called these days. 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