JPMorgan Chase oepns new format branches to cater for affluent customers
JPMorganChase today announced it is expanding its affluent banking offering by opening 14 new J.P. Morgan Financial Centers across four states, bringing a uniquely tailored and high-touch experience to millions of potential clients.
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JPMorganChase leaders will officially open the new centers this week in California, Florida, Massachusetts and New York in local ribbon-cutting ceremonies. Combined with the two J.P. Morgan Financial Centers that opened in late 2024, the firm has a total of 16 locations, with plans to nearly double that by the end of next year.
'Through these Financial Centers, we are redefining how affluent clients are served, offering a highly personalized level of service that is backed by the global capabilities of JPMorganChase,' said Jennifer Roberts, CEO of Chase Consumer Banking.
J.P. Morgan Financial Centers are the newest branch format from the nation's largest bank, thoughtfully designed to cater to the needs of affluent clients. Each location features private meeting spaces and distinctive finishes, creating an environment of privacy, sophistication and comfort.
Clients who qualify for the J.P. Morgan Private Client offering will benefit from personalized support from a dedicated Senior Private Client Banker who brings the full breadth of JPMorganChase's expertise and extensive banking and wealth management offerings to each and every relationship.
'When we meet with clients, they consistently say they want a relationship that spans across banking, lending and investments, and provides a seamless experience as they navigate the complexities of managing and growing wealth,' Roberts said. 'These new Financial Centers offer a highly personalized service model, providing greater flexibility to meet clients' needs with exceptional attention and care.'
A New Standard in Affluent Banking
JPMorganChase has been steadily expanding its affluent offering to help clients build better futures for themselves and their families by continuing to offer best-in-class services, products and benefits, based on relationship value.
Chase Private Client is a relationship product designed for clients with $150,000 or more in qualifying deposit and investment balances. It is available in all 5,000 Chase branches nationwide.
J.P. Morgan Private Client introduces the next level of affluent relationship offerings for clients with more than $750,000 in qualifying deposit and investment balances. Clients receive highly personalized attention from a dedicated banker and a seasoned team of experts across personal banking, business banking, lending and planning. This dedicated partnership includes J.P. Morgan Wealth Management advisors, who deliver industry-leading investment advice and solutions.
J.P. Morgan Private Client services are available at the new Financial Centers, and in 14 remote offices nationwide. The office-based model, inspired by First Republic, caters to clients who may find it difficult to meet in person. Each office is led by a Relationship Manager, providing a single point of contact with dedicated support.
'The power of our coverage model means we can serve affluent clients according to their personal preferences,' said Stevie Baron, Head of Affluent Banking. 'Clients can visit a Financial Center, or work with a Relationship Manager in one of our office locations, if that is more convenient. We're excited to expand this new service model across our Financial Centers and remote offices to deliver highly personalized care and full access to the capabilities that JPMorganChase can offer in service of our clients' ambitions for their wealth and legacies.'
New Financial Centers Located in Prominent Locations
The new Financial Centers are primarily former First Republic locations that were acquired in May 2023. They include some of the most prominent locations in America, including Palm Beach, Florida; Napa, California; Madison Avenue, New York; and Cambridge, Massachusetts. Clients without a nearby Financial Center can still access all the benefits of a J.P. Morgan Private Client relationship through Relationship Managers in offices designed to support clients remotely.
To learn more and access a list of J.P. Morgan Financial Center locations, please visit jpmorgan.com/financialcenters.
JPMorganChase Tailors its Branch Network to Meet Client Needs
Chase branches operate in several different formats, depending on the specific needs of clients and the community. Some locations include meeting rooms and private spaces for personal conversations, while high-volume, full-service branches feature multiple transaction windows.
Chase also operates 19 Community Centers across the country as part of an overall effort to expand access to banking, tools and advice to people who might not otherwise have access to them. These Community Centers are part of Chase's community-inspired branch network, which includes 300 locations in underserved areas.
'We firmly believe that our strategy of an extensive branch network, combined with great digital capabilities, and a team of experts who can advise customers on a variety of topics, leaves us uniquely positioned to be the primary financial partner for our customers today, tomorrow and for many years to come,' Roberts said.
Chase has the largest branch network in the United States and is the only bank to have branches in all lower 48 states. Last year Chase opened more than 150 branches and is well on its way to meeting its goal of opening 500 new branches by the end of 2027.
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