Mars Brings Top Tier Innovations to Sweets & Snacks Expo
Mars showcases how evolving treating behaviors and stretched seasons are shaping the future of snacking
NEWARK, N.J., May 8, 2025 /PRNewswire/ — Mars, the maker of some of the world's most beloved treats and snacks, will return to the 2025 Sweets & Snacks Expo in Indianapolis on May 13-15. Onsite, Mars will highlight and sample its latest innovations that are backed by evolving treating trends and discuss how seasonal occasions are positively impacting the category and retailers alike.
'Treating plays an important role in life's moments, big and small,' said Tim LeBel, President of Sales at Mars Wrigley North America. 'As a consumer-obsessed company committed to shaping the future of snacking, Mars is constantly innovating ways for our brands to deliver exciting experiences with our products. Through new and nostalgic flavors, festive shapes and playful textures, we help drive the category and empower retailers to deliver moments of everyday happiness for consumers.'
Insights-Backed Innovations from Iconic Brands
Across the Mars portfolio, there are several new offerings that deliver on evolving consumer preferences, from heightened demand for better-for-you options, to Gen Z's affinity for adventurous textures and formats, and chocolate's continued reign around seasonal moments. At booth #5202, Mars will showcase a range of its latest innovations including:
STARBURST® GOODIES: These new STARBURST® gummies are plant based with 4g of sugar per serving, and are an excellent source of fiber —no wonder why they're called GOODIES. Made with real fruit juice, STARBURST GOODIES are the sweet treat you've been waiting for.
M&M'S® Peanut Butter & Jelly: The latest star of the M&M'S® Peanut Butter portfolio features berry flavored bite-sized chocolate treats with a deliciously smooth peanut butter center that will transport fans to the delicious experience of a PB&J sandwich.
SKITTLES® POP'D Original & Sour: These new SKITTLES® innovations taps into the freeze-dried candy craze, featuring an unexpectedly crunchy, crispy way to enjoy the fruity SKITTLES Original and new Sour flavors.
SNICKERS® Pecan: A delicious twist on the candy bar you love, featuring the perfect blend of caramel, nougat and milk chocolate, now complemented by the savory-sweetness of pecans.
SNICKERS® Shapes: SNICKERS Shapes feature the same satisfying roasted peanuts, creamy caramel, smooth nougat and milk chocolate iconic to SNICKERS, but in festive seasonal shapes to maximize holiday joy from Easter to the holidays and every festive moment in between.
Leaning into Stretched Seasons
Consumers are using festive treats and the traditions around them as a way to extend the joy of seasons. This includes microseasons and new moments for celebration, such as Summerween and Augtober—early Halloween festivities that emerged across social media last year.
Seasonal moments are a key driver in how and when consumers plan, shop and treat themselves. With celebrations starting earlier and lasting longer, there is even more opportunity to engage shoppers and grow baskets.
To learn more and hear firsthand insight, join Tim LeBel on Tuesday, May 13 at 2 pm on the Gold Stage (booth #4359), in a can't-miss panel discussion around how leading companies are capitalizing on extended seasons to meet demand across the shopper journey and drive incremental growth.
For more information on the latest news from Mars, visit Mars.com or follow us on LinkedIn. If you're planning to be at the Sweets & Snacks Expo, stop by booth #5202.
ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M's®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles—Quality, Responsibility, Mutuality, Efficiency and Freedom—inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.
MEDIA CONTACTJoelle HutcheonMarsJoelle.hutcheon@effem.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Malaysian Reserve
a day ago
- Malaysian Reserve
Johnson Pope Expands Legal Talent with the Addition of Jessica Warwick and Samuel C. Craig to Its St. Petersburg Office
ST. PETERSBURG, Fla., June 20, 2025 /PRNewswire/ — Johnson, Pope, Bokor, Ruppel & Burns, LLP is proud to announce the addition of two new associate attorneys, Jessica Warwick and Samuel C. Craig, to its St. Petersburg office. These strategic hires reflect the firm's continued growth and commitment to serving clients with deep, specialized knowledge across key practice areas. Jessica Warwick Joins Healthcare Practice GroupJessica Warwick has joined Johnson Pope's Healthcare Practice Group, where she advises hospitals, health systems, and medical providers on a wide range of regulatory and compliance matters. Her areas of focus include telemedicine, the corporate practice of medicine, and Medicare/Medicaid compliance. Jessica holds both a Juris Doctor and a Master of Health Administration from Penn State. Her experience includes drafting and negotiating management and professional services agreements, conducting regulatory compliance reviews for digital health platforms, and supporting healthcare M&A transactions. Jessica is admitted to the Florida Bar and currently serves as the Health and Wellness Chair for the Pinellas County chapter of the Florida Association for Women Lawyers. Samuel C. Craig Joins Tax, Trusts & Estates Practice GroupsSamuel C. Craig has joined Johnson Pope as an associate in the Tax, Trusts & Estates and Business Transactions Practice Groups. Sam focuses his practice on estate planning, tax law, and business matters, providing practical, strategic counsel to individuals, families, and business owners. Sam earned his J.D. from Stetson University College of Law, where he was a research assistant, president of the Business Law Society, and a member of both the Dispute Resolution Board and Trial Team. He received multiple awards for oral advocacy, including a national mock trial championship and induction into the National Order of the Barristers. He later earned his LL.M. in Taxation from the University of Florida on a merit scholarship where he earned multiple CALI book awards, further honing his knowledge of federal and state tax law. Sam is dedicated to helping clients protect their legacies, minimize tax burdens, and navigate complex legal issues with clarity and care. About Johnson PopeJohnson, Pope, Bokor, Ruppel & Burns, LLP is a full-service Florida-based law firm with offices in Tampa, Clearwater, and St. Petersburg. The firm is known for its commitment to excellence, innovative legal solutions, and deep roots in the communities it serves. To learn more, visit
Malaysian Reserve
a day ago
- Malaysian Reserve
Outdated Inventory Systems Are Costing Retailers: Info-Tech Research Group Publishes Insights on How AI Can Make a Difference
Global research and advisory firm Info-Tech Research Group has published new research insights to help retailers leverage AI effectively amidst evolving supply chain and inventory management challenges. The firm's resource walks retail industry IT leaders through seven steps to develop AI strategies that optimize stock levels, streamline operations, and respond faster to market changes. TORONTO, June 20, 2025 /PRNewswire/ – Inventory has become one of retail's most expensive guessing games. As customer expectations evolve faster than supply chains can respond, retailers are often stuck choosing between empty shelves and excess stock, both of which erode margins. In response to these growing industry challenges for organizations and their IT teams, Info-Tech Research Group has published Build Your AI Strategy for Retail Inventory Management, a practical blueprint that helps retailers transition from outdated inventory methods to intelligent, data-driven operations. The global research and advisory firm's new resource outlines how industry IT leaders can apply AI to improve forecasting, optimize stock levels, and deliver measurable performance gains. Adoption Challenges Are Slowing AI Integration in Retail Inventory Systems Info-Tech reports in its recently published resource that despite the clear benefits of AI in transforming retail inventory management, many organizations face significant challenges in adoption. The firm's research insights highlight that aligning the business stakeholders to develop a cohesive AI strategy remains a common hurdle, especially when it involves addressing existing inventory limitations and identifying critical gaps. Additionally, realizing AI's full potential often requires mature data infrastructure and advanced system capabilities that not all retailers have in place. 'Inventory management applications that are AI-driven can deliver where traditional inventory management falls short,' says Donnafay MacDonald, research director at Info-Tech Research Group. 'By providing real-time insights backed by big data, these applications enable retailers to respond to market changes through predictive forecasts that reduce waste, improve operational efficiency, and enhance customer satisfaction.' Info-Tech Recommends a Seven-Step AI Implementation Framework for Retail IT Leaders To support IT and business leaders in overcoming these barriers, Info-Tech offers a clear, step-by-step framework featuring a practical use-case library. The blueprint outlines seven key steps to guide retail IT leaders in developing and executing an AI strategy tailored to their inventory needs. These include: Formulating an AI strategy aligned to business goals. Define how AI will drive key objectives such as boosting customer satisfaction, cutting costs, or increasing agility and set clear success metrics. Establishing responsible AI principles. Put ethical, privacy, and governance guardrails in place to ensure transparent, fair, and secure AI solutions. Launching targeted AI initiatives. Start with pilots such as demand forecasting or automated replenishment to prove value and build momentum. Building a use case library. Catalog specific applications such as dynamic pricing or shelf space optimization with defined benefits, data needs, and technical requirements. Evaluating value and feasibility. Estimate ROI, resource demands, and risks for each use case to spotlight quick wins and flag longer term projects. Prioritizing projects. Rank initiatives by impact, effort, and risk so teams invest where they will see the fastest, biggest returns. Mapping out an AI roadmap. Sequence pilots and rollouts with clear milestones for data readiness, model validation, and performance reviews. InfoTech advises that by addressing longstanding challenges in inventory management, retailers have an opportunity to adopt smarter, more resilient systems that reflect the realities of today's retail environment. With competitors already incorporating AI into their everyday operations, the pressure to evolve is intensifying for IT leaders. The firm's blueprint provides retailers with straightforward, actionable guidance to implement AI in a way that supports business goals without adding unnecessary complexity. Info-Tech explains that with the right tools and direction, retailers can improve product availability, streamline operations, and respond to demand shifts with greater confidence and control. For exclusive and timely commentary from Donnafay MacDonald, an expert in the retail sector, and access to the complete Build Your AI Strategy for Retail Inventory Management blueprint, please contact pr@ About Info-Tech Research GroupInfo-Tech Research Group is one of the world's leading research and advisory firms, serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations. To learn more about Info-Tech's divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software buying insights. Media professionals can register for unrestricted access to research across IT, HR, and software and hundreds of industry analysts through the firm's Media Insiders program. To gain access, contact pr@ For information about Info-Tech Research Group or to access the latest research, visit and connect via LinkedIn and X.
Malaysian Reserve
a day ago
- Malaysian Reserve
123Invent Inventor Develops Flexible Accessory to Support Growing Plants (LBT-3519)
PITTSBURGH , June 20, 2025 /PRNewswire/ — 'I thought there should be a way to support the height and width of a plant as it grows,' said an inventor, from Rochester, N.Y., 'so I invented MCKINNON FARMING. My design helps uplift the plant for strong and healthy growth.' The invention provides an effective way to support the height and thickness of a growing plant. In doing so, it helps strengthen the plant. As a result, it prevents plants from hanging and looking sloppy. The invention features a flexible design that is easy to use so it is ideal for individuals who grow various types of plants, gardeners, farmers, etc. MCKINNON FARMING is currently available for licensing or sale to manufacturers or marketers. For more information, visit Or contact Al Mc Kinnon at 585-622-2814 or email info@
