Justin Bieber's SKYLRK debut gets roasted online, fans say he ‘raided Hailey's closet'

Justin Bieber is no stranger to bold fashion, but his latest attempt to tease his upcoming fashion label, SKYLRK, got dragged instead of hyped. On Friday, the 31-year-old dropped some 'soft launch' fits on Instagram, including a cobalt-blue matching ensemble complete with fuzzy socks and slides — and the internet is not feeling it.
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Justin Bieber drops SKYLRK sneak peek, internet says 'keep it, king'
What was meant to be a cool, candid sneak peek quickly spiralled into meme central. Why? Because the photos appeared to be shot in what fans believe is Hailey Bieber's walk-in wardrobe — complete with racks of women's designer dresses, stilettos, and a whole jewellery museum in the background. Naturally, fans did not hold back.
Fans react: 'Give Hailey her leggings back'
From Pilates comparisons to closet conspiracy theories, the roast fest took off fast. One of the top-liked comments read, 'Justin, stop playing and give Hailey her leggings back.' Another fan called it out bluntly: 'Get out of her closet, Biebs.'
The comments on his post | Credit: Instagram/justinbieber
Others joked about the fit looking like 'Pilates starter pack energy,' while one user posted a meme of Spongebob with skinny legs. Someone even zoomed into Bieber's lower half and asked, 'Not the little peepee stains, Justin, come on now.' Brutal? Absolutely. Iconic? Maybe.
Justin and Hailey Bieber | Credit: Instagram/haileybieber
SKYLRK remains a fashion mystery
Despite the online chaos, Bieber seems committed to his vision. SKYLRK — the name of the brand he has been teasing since 2023 — still has no official drops, no product reveals, and zero posts on its Instagram page. Its website? Locked behind a password. Suspiciously secretive or genius-level hype building?
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Reportedly, the line will include sweatsuits, beanies, slides, sunglasses, basketball gear, and trainers — a more elevated sibling to Drew House. And according to Page Six, Hailey Bieber herself had a hand in the design process. She previously hinted via a now-expired Instagram Story that she was 'helping out.'
With comparisons already flying between SKYLRK's promo items and Hailey's Rhode products (especially that phone case fans are calling a dupe of her Lip Case), some are wondering if this is a fashion crossover — or just a closet clash.

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