LuLu launches British Food Week across all its outlets in Qatar
Tribune News Network
Doha
LuLu Group, the region's leading hypermarket chain, has officially launched British Food Week across its stores in Qatar. Running until May 21, the promotion showcases a diverse selection of premium food products imported directly from the United Kingdom—bringing the finest of British culinary excellence to shoppers in Qatar.
The much-anticipated event was inaugurated at LuLu Mall, Giardino – The Pearl-Qatar, by Duncan Hill, deputy head of Mission at the British Embassy in Qatar.
Speaking at the event, Duncan Hill said, 'LuLu works closely with our excellent UK suppliers, and through such partnerships and their distribution networks, they support UK-based businesses in reaching global markets. This aligns with one of our embassy's core missions: to facilitate UK exports, support the British community abroad, and encourage Qatari investments intothe UK.'
He said, 'This is a wonderful tradition that not only promotes culinary and cultural exchange but also reinforces the strong and enduring ties between the United Kingdom and Qatar. LuLu's British Food Week is a living testament to the thriving relationship between our twonations.'
Hill also highlighted that Qatar currently plays a positive role in the UK economy, contributing to the creation or sustenance of approximately 600,000 jobs—equivalent to one in every 44 jobs in the UK.
'Our British community here in Qatar has grown from 21,000 to over 23,000 in the past year and a half. This reflects the expanding opportunities for professionals seeking global experience and contributing to international development. Schools, families, and children are key pillars of this vibrant growth,'he added.
Director of LuLu Group International Dr Mohamed Althaf also addressed the gathering, noting: 'This festival has been a longstanding initiative that signifies a strong and strategic partnership between LuLu, the UK, and Qatar. Our journey began in Birmingham 12 years ago in a modest rented space. Today, we operate from a cutting-edge, 170,000 sq. m. facility in the Smart Manufacturing Zone in the Midlands—Europe's leading distribution centre.'
He proudly added, 'Our facility is the first net-positive distribution centre, fully powered by renewable energy and built on sustainable principles. We're proud to have received the prestigious Queen's Award for International Trade within the first five years of our UK operations.'
Dr. Althaf emphasised that LuLu is setting a new standard in international retail logistics, ensuring the consistent availability of high-quality, safety-tested food products across the region.
Shoppers can enjoy the best of British summer delights during the promotion—from a wide array of cheeses, freeze-packed berries, and teas to organic milk, rich yogurts, and specialty breads. The event is live across all LuLu Hypermarket branches in Qatar.
As part of Lulu's annual events calendar, Lulu Hypermarkets across the region are proud to host the British Food Festival once again. Lulu Group has been organized this festival over a decade. This event aims to celebrate the rich culinary traditions and food culture of the Western world, introducing them to the local population and the diverse expatriate communities we serve.
As one of the region's leading retailers, Lulu Group has consistently championed global food cultures through vibrant and innovative festivals. The British Food Festival has become a much-anticipated annual event, drawing enthusiastic participation and appreciation from customers year after year.
Shoppers can look forward to a comprehensive showcase of British-made products across categories such as groceries, fresh fruits and vegetables, dairy, frozen foods, bakery items, delicatessen, fish, hot meals, household goods, and health & beauty products.
More than just a food festival, this event is a celebration of cultural exchange—offering our customers a chance to discover, enjoy, and connect with British culinary heritage in an inclusive and welcomingenvironment.
Adding vibrance to the event, students from King's College Doha performed live musical pieces during the inauguration ceremony. The store was decorated with British flags and iconic visuals, creating an authentic ambiance that celebrated British culture, architecture, andtradition.
The success of this promotion is backed by LuLu's award-winning logistics and warehousing facility in Birmingham, which supplies a wide range of high-quality British products to their stores at affordable prices—further reinforcing LuLu Group's commitment to excellence in global retail.
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