Rapid Delivery's in Fashion at Ecomm, New-age Apparel Cos
HighlightsNew direct-to-consumer brand Snitch has launched a pilot project for its quick fashion delivery service in Bengaluru, joining other brands like Newme, Slikk, and ecommerce platforms such as Myntra, Ajio, and Nykaa in exploring ultra-fast delivery for fashion and apparel. Slikk, which offers delivery within 60 minutes, recently raised $10 million in funding led by Nexus Venture Partners, while Snitch has secured $40 million from 360 One Asset to expand its offline retail presence and enter the quick commerce segment. Industry experts caution that the rush towards rapid fashion delivery may be an overhyped extension of the quick commerce trend, noting that the supply chain for fashion is significantly more complex than that of grocery delivery.
New-age brands like Newme, Slikk and Blipp, as well as ecommerce platforms such as Myntra, Ajio and Nykaa are all exploring
ultra-fast delivery
for fashion and apparel. The latest to join the race is Bengaluru-based D2C brand Snitch. Its founder Siddharth Dungarwal told ET that the company has launched a pilot project for its own
quick fashion delivery
service in Bengaluru last week.
Seeing the rush, venture capitalists are betting on the segment. Slikk, which promises delivery within 60 minutes, recently raised $10 million (about Rs 85 crore) in a round led by Nexus Venture Partners. Snitch has raised as much as $40 million from 360 One Asset, with the proceeds to be used for expanding its offline retail presence to more than 100 stores by the end of 2025 and entering quick commerce.
Some industry insiders believe this may be another overhyped extension of the quick commerce narrative.
The model is new and comes with its own set of challenges.
The push towards rapid delivery began with quick commerce platforms like Zepto, Swiggy Instamart and Blinkit expanding the categories of products they deliver. These platforms, which were initially focusing on grocery delivery, partnered with brands like Jockey, Manyavar, Puma and Adidas to offer apparel and accessories, although limited to essentials such as innerwear, socks, gym wear, basic tees and track pants. This opened up a gap for fashion-first players to offer broader selections with quick fulfilment.
"Fashion is an experiential category. The supply chain required for fashion and lifestyle is far more complex than grocery," said Akshay Gulati, cofounder and chief executive of Slikk.
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