Exclusive Interview: Ladun Real Estate Expands into Hospitality at RFF
Mohammed Abdul-Latif Hajar, Director of Studies and Design at Ladun, emphasized the company's deep-rooted presence in Saudi Arabia's real estate sector. Speaking at the Real Estate Future Forum 2025, he highlighted Ladun's 50-year legacy in property development across multiple sectors. Diverse Real Estate Portfolio
Ladun operates in three key sectors, focusing on affordable housing, raw land development, and real estate asset management. 'We engage in affordable housing projects in partnership with the National Housing Company and the Ministry of Housing,' Hajar said. 'Our largest projects, Jawharat Al-Rusaifah and Fenan in Makkah, include approximately 2,700 residential units.'
The company is also active in raw land development. 'We developed Al-Aseeli suburb in Makkah, covering three million square meters, and Al-Rimal in Riyadh, spanning 500,000 square meters,' he explained. The third sector involves managing residential compounds, each containing around 70 to 80 villas. 'We expanded into comprehensive development, selling 22 fully finished villas last year,' he added. Hospitality Expansion with Cheval Ladun Living
Ladun is entering the hospitality sector with Cheval Ladun Living, a luxury residential tower on King Fahd Road. 'This marks Cheval's debut in Saudi Arabia, introducing a five-star luxury serviced apartment concept,' Hajar revealed. The tower will house 124 premium units, offering one-, two-, and three-bedroom apartments.
'What sets this project apart is its spacious design, starting at 100 square meters for a one-bedroom unit,' he emphasized. 'Each unit is fully furnished with a complete kitchen, providing a permanent residence experience in an exclusive setting.' Ladun aims to complete the project by 2027, targeting long-term rentals. 'Every unit includes at least one balcony, enhancing quality of life and aligning with Saudi Vision 2030,' Hajar noted. Supporting Saudi Vision 2030
Ladun's hospitality expansion aligns with the Kingdom's vision for economic diversification and tourism growth. 'Our participation in RFF 2025 reaffirms our commitment to Saudi Arabia's development goals,' Hajar stated. 'With Expo 2030 and the FIFA World Cup 2034 approaching, we are preparing to expand this model nationwide.'
Ladun continues contributing to Vision 2030's objectives, transitioning from affordable housing to tourism-driven developments. 'We have long supported Saudi Arabia's progress, and now we are entering hospitality to further enhance the nation's economic transformation,' Hajar concluded.
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