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Wavelink partners with Honeywell to expand mobility solutions

Wavelink partners with Honeywell to expand mobility solutions

Techday NZ06-05-2025

Wavelink, a distributor of technology solutions across Australia and New Zealand, has announced a new partnership with global automation leader Honeywell to deliver its Productivity Solutions and Services (PSS) portfolio to the Australian channel.
The agreement marks a strategic expansion of Wavelink's mobility portfolio, introducing Honeywell's automatic identification and data capture (AIDC) solutions to its partners. These tools will support a range of industries including retail, manufacturing, transportation, logistics, healthcare and utilities.
"Honeywell's portfolio complements and expands Wavelink's existing mobility solutions," said Mark McDonald, general manager of mobility at Wavelink. "It provides our partners access to proven, industry-grade technology that addresses real-world challenges in environments where accuracy, speed and reliability are critical. Honeywell is an exciting addition to Wavelink's mobility portfolio suitable for a range of sectors where Wavelink already has a well-established presence."
Wavelink will offer Honeywell comprehensive channel support services including marketing, pre- and post-sales expertise, training, staging, implementation and lifecycle management. This support structure is intended to drive adoption and integration of Honeywell's solutions among Wavelink's partner network.
"This partnership is about more than just adding a globally recognised brand to our portfolio," said Ilan Rubin, chief executive officer of Wavelink. "It's about delivering value for our partners by combining Honeywell's world-class mobility solutions with Wavelink's deep vertical expertise and strong channel enablement and development capabilities. Honeywell gains access to a dedicated team that understands the nuances of local markets, backed by more than 25 years of experience creating demand and supporting partners to deliver on complex customer needs."
A key objective of the collaboration is to connect Honeywell with specialist partners who have experience and customer reach in aligned verticals. Wavelink also plans to pair Honeywell's offerings with complementary vendor technologies to enhance customer value.
As part of its broader operational technology (OT) strategy, Wavelink will incorporate Honeywell's solutions into cross-domain initiatives involving cybersecurity, infrastructure and data visibility. This integrated approach underscores the distributor's commitment to technology partnerships that deliver business outcomes.
Bartek Krajewski, Asia Pacific sales leader at Honeywell Productivity Solutions and Services, highlighted the benefits of working with Wavelink. "Honeywell's collaboration with Wavelink will extend the reach of our portfolio in Australia. We value their proven track record in mobility, deep understanding of customer pain points and ability to build and support a thriving partner ecosystem. Together, we're confident in delivering exceptional outcomes across key verticals."
The announcement reflects Wavelink's ongoing investment in its partner ecosystem and strengthens its role as a key distribution partner for global technology providers in the region.
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