Hive empowers hotels to compete with OTAs data dominance
Hive is aimed at helping hotels reclaim control, optimize performance, and fight back against the data asymmetry that has long favored powerful intermediaries such as OTAs.
LONDON – The roomangel Foundation, a pioneering nonprofit organization dedicated to advancing transparency and fairness in the hospitality industry, announces the launch of Hive, an AI-powered, platform-agnostic tool designed to improve collaboration and data sharing across the industry. Hive provides a chat-based interface that helps hotels access real-time insights and make more informed decisions aims to help hotels reclaim control, optimize performance, and fight back against the data asymmetry that has long favored powerful intermediaries such as OTAs.
Brian Reeves, founder and CEO at roomangel Foundation said: 'The truth is, most of us have been trying to out-analyze the competition with only fragments of the full picture. We rely on rate parity snapshots, Google Analytics dashboards, or ad-hoc reports from revenue managers – trying to make sense of a complex market with incomplete data. But too many critical pieces are still missing. Meanwhile, OTAs are leveraging their dominance by controlling hotel data and knowing more about our guests than we do. That's the core issue: data hoarding is quietly undermining hotel performance.'
Hive addresses this challenge by enabling hotels to securely and anonymously exchange insights within a growing network of high-value industry players.Leveraging AI, the platform delivers real-time answers to complex questions, turning disconnected data, that has long characterized the hospitality industry into actionable insights. By creating a shared intelligence ecosystem, Hive offers hotels an unprecedented view of market dynamics, empowering them to counter the data advantage long held by OTAs, who have traditionally used their insight to squeeze margins, control guest relationships, and dictate performance strategies.
Rethinking hotel intelligence, from siloed to synergetic
Hive transforms traditional hotel intelligence, which is often fragmented, by enabling hotel partners to securely share data within a growing collaborative network. Powered by AI, the platform analyzes over 1.6 billion rates and 20 billion dynamic data points across 100 markets turning dispersed information into clear, real-time insights, helping hotels make smarter decisions on complex challenges.
Built by hoteliers for hoteliers, Hive goes beyond a typical dashboard. It's a strategic tool that replaces guesswork with reliable, anonymized data – uncovering valuable insights many hotels didn't even realize they were missing. Participation is voluntary, and the network's value grows as more hotels join, creating stronger collective intelligence for all.
'The next five years will favor those who embrace collaboration – not because it's a trend, but because it's the only effective response to the dominance of platforms that thrive on information asymmetry. Intelligent collaboration isn't optional; it's essential to reclaiming performance and independence. The tools are here. The technology exists. It's time to stop hoarding data and start sharing intelligence – to build a stronger, fairer future for hospitality, one insight at a time.' concludes Brian Reeves.
Hive is a solution developed by the roomangel Foundation, whose mission is to eliminate unnecessary intermediaries and restore efficiency, fairness, and function to the hotel booking market. By empowering hotels and securing better deals for guests, roomangel stands at the forefront of the fight against scams and the dominance of OTAs.
In an industry long shaped by intermediaries profiting from asymmetry, Hive and roomangel mark the start of a new era – one defined by transparent commerce and collective strength.
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