Cell C wraps up Comrades 2025
11 June 2025, Durban, South Africa – The 2025 Comrades Marathon reached the finish line, and Cell C is proud to reflect on a week marked by purpose, partnership, and powerful impact, on and off the road.
As a Tier 1 partner of the Comrades Marathon, Cell C not only stood proudly in support of this iconic event but also contributed meaningfully through community upliftment and recognition of the champions who give the race its soul.
Turning speed into support: R350,000 raised for charity
At the Comrades Expo, Cell C turned speed into social good through its interactive #RunForGood challenge. This high-energy activation invited visitors to run on a smart treadmill, with each sprint converting into a donation. Participants selected one of five partner NGOs to support, and Cell C donated based on the distance covered. The initiative raised a total of R350,000, equally benefiting the following organisations:
iNkanyezi Creche and Community Centre – Offering early learning, nutrition and support services to children and families in need.
– Offering early learning, nutrition and support services to children and families in need. Ethembeni Crisis Care Centre – Providing shelter, safety and empowerment to women and children affected by abuse.
– Providing shelter, safety and empowerment to women and children affected by abuse. Humanity South Africa (Khidmatul Khalq Foundation) – Supporting humanitarian relief efforts across vulnerable communities.
– Supporting humanitarian relief efforts across vulnerable communities. Summerhill House Orphanage– Creating a nurturing, structured home for orphaned and abandoned children.
Cell C's Managing Executive: Corporate Affairs, Lethiwe Hlatshwayo said: 'This handover marks more than the end of a campaign; it's a celebration of purpose in motion. It reflects Cell C's belief that nothing should stop you from making a difference and that collective effort has a positive impact. Through Cell C's Treadmill #RunForGood Challenge at the Comrades Expo, every kilometre ran was a commitment to something bigger, with heart and intent.'
Recognising champions: R2.5 Million in prizes awarded
Building on its ongoing commitment to recognising champions of the Comrades Marathon, Cell C once again sponsored several key prize categories for the 2025 race. The total prize value exceeded R2.5 million. These awards honour the grit, determination, and endurance of the runners – qualities that reflect Cell C's own values and belief that nothing should stop you.
As Cell C continues its partnership with the Comrades Marathon Association, the focus remains clear: to champion the people who give the race its soul and uplift the broader community of KwaZulu-Natal.
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