Elijah Craig Bourbon to Serve as Official Bourbon of the 2025 PGA Championship, Celebrates with Limited-Edition Commemorative Bottle Release
Award-winning Bourbon marks its continued commitment to golf with a special 94-Proof Small Batch Bourbon honoring the 2025 PGA Championship at Quail Hollow Club
LOUISVILE, Ky., April 2, 2025 /PRNewswire/ -- Elijah Craig, one of America's premier Bourbon brands, is proud to announce its designation as the 'Official Bourbon' of the 2025 PGA Championship, taking place at Quail Hollow Club in Charlotte, North Carolina, from Monday, May 12 through Sunday, May 18. To mark this prestigious partnership and celebrate the championship, Elijah Craig will release a special commemorative bottle of its iconic 94-Proof Small Batch Bourbon.
The limited-edition release features a unique design, including special labels that proudly display both the 'Official Bourbon' designation and the official 2025 PGA Championship logo. Each bottle is sealed with a gold coin cork, further highlighting the special nature of this release. Additionally, the commemorative bottles are crafted from carefully selected barrels from Heaven Hill Distillery's Q and H1 rickhouses, paying homage to the PGA Championship's return to Quail Hollow Club.
'The partnership between Elijah Craig and the PGA Championship underscores our shared commitment to excellence,' said Max Stefka, AVP, Global Whiskey Brands at Heaven Hill. 'We're thrilled to honor this prestigious event and its iconic venue, Quail Hollow Club, with a special limited-edition release that celebrates the spirit of golf and the legacy of Elijah Craig Bourbon.'
In addition to the limited-edition release, Elijah Craig will host on-course activations throughout the championship, providing attendees with exclusive opportunities to experience the rich, full-bodied flavor of this award-winning Bourbon. These activations, including the Elijah Craig Speakeasy will offer fans the chance to enjoy Elijah Craig craft cocktails, interactive experiences, and learn more about the brand's legacy as the First to Char Oak Barrels to make Bourbon. Furthermore, Elijah Craig has invested in many out-of-home advertising outlets across the greater Charlotte area.
'Elijah Craig remains an integral element of the onsite experience at the PGA Championship,' said Jessica Burdett, Director of Corporate Partnerships at the PGA of America. 'We are confident that spectators will enjoy Elijah Craig's award-winning bourbon and premium activation experiences while watching the strongest field in golf compete at Quail Hollow Club this May.'
Elijah Craig continues to leave its mark on the golf world through its partnerships with PGA TOUR® professionals, including Max Homa and newly announced team members Robert MacIntyre and J.T. Poston, along with professional sports broadcaster Amanda Balionis, who all proudly represent Elijah Craig. The brand is also recognized as the Official Bourbon and Whiskey Supplier of the PGA of America, the Ryder Cup, KPMG Women's PGA Championship, and as an Official Partner of the PGA National Club Championship. These partnerships further emphasize Elijah Craig's deep connection to the sport and its dedication to supporting golfers who embody the same values of craftsmanship and excellence that define Elijah Craig Bourbon.
The commemorative 2025 PGA Championship Elijah Craig edition will be available in limited quantities, nationally, with each bottle displaying specific information about the Major Championship and the special barrels used to craft it. The product will begin shipping in March with a suggested retail price of $36.99.
ABOUT ELIJAH CRAIG BOURBON: Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as 'The Father of Bourbon,' who established his distillery in 1789 on the banks of Elkhorn Creek in modern day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn liquor became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Produced by Heaven Hill Distillery, the family of whiskeys includes Elijah Craig Small Batch, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Bourbon and Elijah Craig Toasted Barrel Rye, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig Single Barrel Kentucky Straight Bourbon Whiskey. First brought to market in 1986, Heaven Hill Distillery's Master Distillers were selecting a small number of barrels of the finest Bourbon to make Elijah Craig Small Batch long before the term 'small batch' even existed. It is this attention to detail and superb craftsmanship that give Elijah Craig an ideal balance of age, robust body, and rich flavor. Elijah Craig accolades have included Whisky Advocate's Whisky of the Year, Best Small Batch Bourbon, Best Single Barrel Bourbon (aged 11+ years) and Best Straight Bourbon at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com
ABOUT THE PGA OF AMERICA: The PGA of America is one of the world's largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world's foremost sporting events. For more information, visit PGA.com and follow us on X, Instagram and Facebook.
Kaitlynn West
(502) 413-0230
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
12 hours ago
- Yahoo
Cyberway Product Innovation Platform: Empowering Enterprise Innovation Processes and Building Exceptional Product Strength
GUANGZHOU , June 22, 2025 /PRNewswire/ -- In the fiercely competitive FMCG market, only efficient innovation can create a true competitive edge. As consumer preferences change rapidly and the market environment remains uncertain, how can companies precisely identify needs, execute efficiently, and continuously optimize their strategies? The Cyberway Product Innovation Platform empowers FMCG enterprises to achieve sustainable growth by providing powerful capabilities in pre-planning insight, in-process control, and post-launch analytics—ultimately enabling the development of exceptional product strength. Before: AI-Powered Foresight for Accurate Market Opportunity Detection AI Opportunity Discovery: Real-time industry data, user behavior, and competitor insights are captured to automatically identify blue ocean markets and unmet needs—fueling inspiration for new product planning. Accelerate Opportunity Capture: Shorten market research cycles and improve speed and accuracy of opportunity identification. AI-Driven Product Definition: Using opportunity and competitor analysis, combined with internal product knowledge bases, the system intelligently generates product concepts, optimizes configurations, and refines packaging and formulas. Agile Response: Ensure product design closely aligns with market needs and competition, allowing rapid focus on core value and improving product-market fit. End-to-End User Demand Management: A comprehensive demand management framework tracks records, statuses, and feedback, aggregating omnichannel voice of customer with AI to identify high-value & Accurate: By realizing and verifying demand in closed-loop cycles, continuously refine product performance, minimize resource waste, and pave the way for the next breakout product. During: Efficient Execution to Deliver Outstanding Products Scientific Project Management System: Integrates visual dashboards, all-in-one workbenches, and real-time notifications via Feishu, WeCom, and DingTalk for full project transparency and synchronized decision-making across teams. Core Value: Reduce communication overhead, improve collaboration efficiency, and prevent project delays. Standardized Project Workflow: Based on industry templates and task libraries, enabling tiered and structured project management tailored to channel requirements. Flexible Control: Guarantees high-quality delivery while allowing adaptive workflows, ensuring key tasks succeed the first time. Cross-Functional Online Collaboration: Integrates marketing, go-to-market, and product workflows to shorten timelines. Interlocked nodes require mutual confirmation to ensure stability and avoid cost waste. Key Feature: Enables synergistic cooperation across departments for performance greater than the sum of its parts. AI Marketing: Tracks competitor strategies and social trends in real time, dynamically generating targeted content and pricing strategies using internal knowledge. Efficient & Agile: Accelerates creative production and drives an integrated "strategy-content-pricing" engine for rapid market response. Online Knowledge Repository: A dedicated enterprise R&D knowledge base aggregating key data such as risk warnings, solutions, and technical documentation. Significant Boost: Empowers faster troubleshooting and prevents redundant errors in R&D. Comprehensive Quality Control System: Embeds IPD checkpoints and technical reviews to govern key milestones; incorporates risk management for prevention, monitoring, and post-analysis. Ultimate Goal: Ensure high-quality project delivery while minimizing potential risks. After: Data-Driven Innovation Strategy Optimization Project Review: Compare project baselines with actual execution to deeply analyze quality, timeline, and cost performance. Deeper Insights: Identify key factors that influence project success. Go-to-Market Tracking: Monitor GMV trends across e-commerce platforms, VOC on social media, and promotional campaign outcomes to pinpoint growth opportunities and risks, driving agile strategy iteration. Advanced Capabilities: Fuel product iteration and innovation, providing a core foundation for the next-generation breakout product. Data Asset Management: Leverages delivery data and gate review points to auto-update master product data, creating a unified view with field supplementation and relationship validation. Long-Term Value: Enables full-lifecycle product data management, enhancing both data quality and business utility. The Cyberway Product Innovation Collaboration Platform is a powerful enabler for FMCG enterprises to enhance product innovation with AI, reduce waste, shorten R&D cycles, and create market bestsellers. From ideation to launch and ongoing optimization, the platform empowers excellence at every stage—allowing businesses to stand out in an intensely competitive landscape. We look forward to partnering with more brands to explore new ways of innovation and co-create the next market blockbuster! Website: Email：Marketing@ View original content: SOURCE Cyberway Information Technology Co., Ltd. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Forbes
15 hours ago
- Forbes
10 Great Bourbons Under $50 That Don't Taste Cheap
Bourbon Flight with selective focus on four samples There's something oddly satisfying about finding a bourbon that tastes like a splurge but costs less than your Saturday DoorDash bill. Bourbon fans know the mid-shelf is where value magic happens: small-batch flavor, balanced heat, and enough character to sip neat or pour generously over a single ice cube — all without you squinting at your credit card statement the next morning. Ready to upgrade your bar cart without downgrading your rent? Here are ten well-loved bourbons under $50 that punch above their price point, with tasting notes so you know exactly what you're signing up for. Evan Williams Evan Williams Single Barrel Approx. $30 Evan Williams is a name you'll see on every bourbon shelf — but their Single Barrel edition is where things get interesting. Expect warm caramel, sweet oak, and a touch of toasted nut. It's mellow enough for a newbie but complex enough to sip slowly. Tasting Notes: Vanilla custard, caramel drizzle, gentle charred oak, and a hint of cinnamon spice. Four Roses Small Batch Four Roses Small Batch Approx. $40 A darling among bartenders, this bottle is a blend of Four Roses' distinct recipes, balancing fruitiness with gentle spice. It's soft, inviting, and won't overwhelm your palate — a great pick for those stepping up from standard bottom-shelf pours. Tasting Notes: Ripe red berries, light caramel, baking spice, and a clean, floral finish. Wild Turkey 101 Wild Turkey 101 Approx. $25 Proof that you don't need a big budget for a bold pour. Wild Turkey 101 is high-proof but well-behaved: robust caramel and vanilla wrapped in a peppery backbone. Makes an old fashioned with backbone or stands tall neat. Tasting Notes: Sweet corn, vanilla bean, toasted oak, and a lingering pepper warmth. Elijah Craig Small Batch Elijah Craig Small Batch Approx. $35 A staple in bourbon circles, Elijah Craig Small Batch offers that classic Kentucky hug at a fraction of the cost. It's a balanced, crowd-pleasing sipper with enough depth for whiskey nerds. Tasting Notes: Toasted marshmallow, caramel apple, gentle oak smoke, and a kiss of nutmeg. Approx. $30 Beloved by bartenders and over-ordered everywhere for good reason: it's reliable, smooth, and tastes like it should cost more. It's a solid starter bourbon that works equally well in cocktails or straight up. Tasting Notes: Brown sugar, vanilla fudge, sweet spice, with a touch of anise and dried fruit. Old Forester 100 Proof Old Forester 100 Proof Approx. $30 Old Forester 100 is classic and confident: it's spicy, robust, and a value gem for whiskey drinkers who like a little backbone. Perfect for an affordable yet serious Manhattan. Tasting Notes: Rich oak, dark cherry, baking chocolate, and a peppery finish. Bulleit Bourbon Bulleit Bourbon Approx. $35 Bulleit is known for its high-rye mash bill, which gives it a peppery zing you don't always find in sweeter bourbons. It's crisp, versatile, and widely available — a safe bet at parties. Tasting Notes: Bright orange zest, nutmeg, vanilla bean, and rye spice. Maker's Mark Maker's Mark Approx. $30 A wheated bourbon that's gentle on the palate but not boring. Maker's Mark is soft, sweet, and great for drinkers who shy away from heavy oak and spice. Tasting Notes: Honey, buttered toffee, soft vanilla, and a touch of almond. 1792 Small Batch 1792 Small Batch Approx. $40 1792 Small Batch is for drinkers who want a step up in character. It's a bit bolder, with deeper oak and spice — a 'bourbon drinker's bourbon' that still stays wallet-friendly. Tasting Notes: Caramel toffee, allspice, dark fruit, and charred oak. Henry McKenna Kentucky Straight Bourbon Henry McKenna Kentucky Straight Bourbon (Non-Bottled in Bond) Approx. $45 Not to be confused with its Bottled-in-Bond sibling (which costs a bit more and is often hard to find), the standard Henry McKenna is still a hidden gem. It's smooth, approachable, and a reminder that good bourbon doesn't need hype. Tasting Notes: Brown sugar sweetness, vanilla cream, gentle baking spice, and a whisper of oak. Finding great bourbon under $50 isn't about hunting unicorn bottles — it's about smart picks, reliable flavor, and having a pour you're proud to share (or hoard for yourself). The next time you're bourbon shopping, remember that big flavor doesn't require a big budget. These ten bourbons under $50 offer the kind of balance, complexity and warmth that make them just as satisfying as pricier pours—sometimes even more so.
Forbes
2 days ago
- Forbes
Icons Of Whiskey: Jacob Beam's Bourbon Dynasty
The Beam range of American whiskeys Photo, courtesy James B Beam Distilling Company Jacob Beam, the founder of what eventually became the James B. Beam Distilling Company, stands as a legendary figure in American whiskey history. His spirit of persistence and craftsmanship continues to shape the bourbon industry today. Now owned by Suntory Global Spirits, Jim Beam remains one of the most recognized names in whiskey worldwide. Below is a closer look at Jacob Beam, an Icon of Whiskey, and the distilling empire he built. Jacob Beam, founder of the Beam whiskey dynasty Photo, courtesy James B Beam Distilling Company Jacob Beam was born on February 9, 1760, to Nicolaus and Margaretha Boehm in Bucks County, Pennsylvania. The Boehms were German immigrants with deep farming roots who later anglicized their name to Beam. Growing up on the family farm, Jacob developed a strong work ethic and a keen understanding of farming—skills that would serve him well when he began making whiskey. In the 1780s, Jacob moved to Kentucky, settling near Hardin's Creek in what is now Hardin County. There, he set up a farm and a gristmill. Kentucky's fertile soil, plentiful corn, and easy access to the Ohio River made it a perfect place to distill whiskey. Jacob later moved to Bardstown, which was fast becoming a center for distilling—a reputation it still holds today. Although the Beam family lived in Bardstown, they never operated a distillery there. In 1854, the original distillery was relocated to nearby Nelson County, capitalizing on new railroad connections. After Prohibition, the distillery was rebuilt in Clermont, where it remains to this day. Jacob Beam began distilling whiskey in 1795. His early product—a corn-based whiskey—laid the groundwork for what would become bourbon. Initially, the whiskey was for local sale, but demand quickly grew as its quality was recognized. By the early 1800s, he was selling his whiskey as "Old Jake Beam Sour Mash." That brand would eventually evolve into the Jim Beam known today. Jacob Beam's Impact on Bourbon Jacob's success rested on careful craftsmanship. He blended corn, rye, and barley malt to produce whiskey that was smoother and sweeter than many local spirits of the time. That mash bill eventually became the template for bourbon. He aged it in charred oak barrels—a practice that would become standard for bourbon makers everywhere. His focus on refining recipes and scaling up production while maintaining high quality set the Beam family on a steady path to success. Some of Beam's Master Distillers over the company's history Photo, courtesy Jim Beam/Whiskey University Generations of Beam Distillers When Jacob Beam died in 1834, his son David Beam took over. David expanded operations and eventually handed the reins to his son, David B. Beam, who moved the distillery to Nelson County to benefit from rail shipping. That move helped Old Tub, a Beam whiskey, become one of the first nationally known bourbon brands. Eventually, David B. Beam's son, James Beauregard Beam—Jacob's great-grandson—rebranded the whiskey under his name, 'Jim Beam,' honoring the family legacy and ushering in a new era of recognition. When Prohibition struck in 1920, production halted, although limited sales of 'medicinal whiskey' were allowed to continue. Although the Beam distillery didn't have one of the original medicinal whiskey permits, the government later granted a license as supplies dwindled. Operating under the American Medicinal Spirits name, the Beam family continued limited production, preserving their whiskey-making know-how through the dry years. After Prohibition ended in 1933, James B. Beam rebuilt the distillery in Clermont, not far from his Bardstown home. By the 1940s, the brand had experienced rapid growth and established a global presence. In 1945, the company was acquired by Harry Blum, a Chicago-based spirits merchant. It was later sold, in 1967, to American Tobacco, which subsequently changed its name to American Brands in 1969 and later to Fortune Brands. In 1987, the Jim Beam acquired National Distillers, In 2011, Fortune Brands spun off its spirits business as a separate publicly traded company called Beam Inc. The company focused entirely on the whiskey and spirits portfolio, including Jim Beam, Maker's Mark, Knob Creek, and other brands. In 2014, Beam Inc. was acquired by Japan's Suntory Holdings for $16 billion—one of the biggest deals in spirits industry history. The company has had nine Master Distillers over its history: Jacob Beam (1795–1834), David Beam (1834–1854), David M. Beam (1854–1894), James B. Beam (1894–1947), T. Jeremiah Beam (1946–1977), Fred Booker Noe II 1960s–1992, Jerry Dalton (1998–2007), Fred Noe (2007–present), and Freddie Noe (2022–present, as co-Master Distillers). The James B Beam Distilling Company Photo, courtesy James B Beam Distilling Company The Role of the Noe Family The Noes are an old Kentucky family with deep roots in the same region where the Beam family settled. They were farmers and distillers, and over generations, they intermarried with the Beam family. The most famous Noe connection is through Booker Noe (Frederick Booker Noe II), one of the legendary master distillers in modern bourbon history. Jim Beam's daughter, Margaret Beam Noe, married into the Noe family. Her son, Booker Noe, was Jim Beam's grandson. He carried both family lines and became the 6th-generation master distiller. Booker's son, Fred Noe, and his grandson Freddie Noe are the current master distillers at Jim Beam. As Beam descendants, they've continued the family's role in running and shaping Jim Beam's distilling operations for the past century. The Noe name is as central to Beam's distilling legacy as the Beam name itself. Booker's Bourbon, named for Booker Noe, is part of this family's innovative imprint on the modern bourbon world. Beam Distilling Today Now under Suntory Global Spirits, the company still honors the values Jacob Beam instilled: quality, innovation, and true bourbon craftsmanship. Beam Suntory owns a portfolio that includes Jim Beam, Maker's Mark, Knob Creek, and other iconic names. Today, Jim Beam remains one of the best-selling bourbons in the world—a testament to the vision Jacob Beam sparked in the late 1700s along Hardin's Creek. Jacob Beam's legacy as a trailblazer of American bourbon endures, making him a true Icon of Whiskey. Though ownership has changed hands over the years, the commitment to craft, quality, and family tradition he began remains the backbone of Beam's success and a cornerstone of the whiskey world. The Icons of Whiskey is an ongoing series that highlights the leading historical personalities in the whiskey industry worldwide. More From Forbes Forbes America's Top Bourbon, According To The International Wine & Spirit Competition By Joseph V Micallef Forbes America's Best Bourbon, According To The American Distilling Institute By Joseph V Micallef Forbes The Top Bourbons From The 2025 San Francisco World Spirits Competition By Joseph V Micallef
