Rare Beauty reveals Selena Gomez's favourite makeup products
Imagine having Selena Gomez as your boss. For Rare Beauty's Chief Product Officer, Joyce Kim, this is her day-to-day reality. And according to Joyce, even after six years of working together, the buzz of receiving FaceTime calls from the international superstar still feels 'bonkers.'
The LA-based businesswoman was recently in Sydney as the keynote speaker for the Vogue Codes 2025 summit and during her speech she revealed some surprising facts about the pop star.
For instance, Selena is so dedicated to her beauty brand, she often spends her weekends dressed in disguise and hanging out at her local Sephora.
'She sneaks into the store, usually wearing a mask, stands near the Rare Beauty gondola and just listens to what customers are saying,' Joyce told the audience.
While she was in town we got the chance to pick Joyce's brain on all things Rare Beauty - from Selena's favourite makeup hacks, her must-have beauty products and the one beauty item that was the most frustrating to perfect.
WHAT'S SELENA GOMEZ LIKE AS A BOSS?
'She's so dreamy, I don't know how else to describe it. Being in her physical presence is dreamy. She's so kind and so vulnerable. She makes you feel like you were the only person in the room… it's so romantical.'
WHAT'S THE ONE PRODUCT SELENA USES EVERYDAY?
'The Brow Harmony Flexible Lifting Gel, it's her go-to jam. She uses it every day. She needs to leave the house with her brows done and that's her little black dress of 'I feel put together'.'
Brow Harmony Flexible Lifting Gel, $34 at Sephora
WHAT OTHER PRODUCTS ARE IN SELENA'S MAKEUP ROUTINE?
'Her makeup artist, Hung Vanngo, is the best and he uses a lot of Hope and Happy on her - he likes a tonal look. So if it's Hope on the cheek, he'll do Hope on the lip in the soft pinch lip oil.'
Rare Beauty Soft Pinch Liquid Blush (Hope), $45 at Sephora
Rare Beauty Soft Pinch Luminous Powder Blush (Hope), $48 at Sephora
WHAT ARE YOUR THREE BEST BEAUTY HACKS?
'First one is layering liquid and powder blushes. I love blush. I love that it makes me look alive. I love a liquid blush and then a powder blush right on top of it to really hold it in and set it in place.'
Rare Beauty Soft Pinch Luminous Powder Blush (Happy), $48 at Sephora
'Second one is I like to use a fluffy eyeshadow brush for my concealer. I think it gives it more of an airbrushed look verse just a flat foundation brush.'
'And I love to use bronzer as a little hit of eyeshadow on the crease to give it a little bit of depth.'
WHAT'S YOUR CHEAPEST BEAUTY HACK?
'This is very questionable, but I love Johnson & Johnson Baby Lotion. I know it's crazy. I use it for my daily moisturiser. I also use it to remove eye makeup if I don't have an eye makeup remover with me, it really breaks down waterproof eye makeup. And also, this is kind of gross, but I also use it to shave.'
WHAT DO YOU THINK IS THE MOST COMMON MAKEUP MISHAP?
'Skip sunscreen. Oh my gosh, I meet so many people that don't use sunscreen. You've got to put the sunscreen on, from your forehead down to your shoulders.'
Always read the label and follow directions for use. Prolonged sun exposure should be avoided.
WHAT PRODUCTS ARE YOU IN YOUR MAKEUP ROUTINE?
'I'm a tinted moisturiser girl. Obviously I'm a little bias but I love our tinted moisturiser.'
'And for blush, I have Hope with a layering of Cheer on top in the luminous blush that has a little bit of shimmer.'
Rare Beauty Soft Pinch Luminous Powder Blush (Cheer), $48 at Sephora
THE ONE ITEM THAT'S ALWAYS IN YOUR HANDBAG?
'My lips are really dry all the time, so I have to have some sort of gloss balm. I love our Stay Vulnerable Glossy Lip Balm. It is like a dark horse. It's got that really lovely balmy, cushiony texture, hint of colour.'
'Hair. I use Pureology shampoo and conditioner. It is such a nice lather. It's so luxurious.'
Pureology Hydrate Sheer Shampoo, $44.25 (down from $59)
Pureology Hydrate Conditioner, $47.20 (down from $59) at Adore Beauty
'Kerastase hair masks are also really good. My hairdresser just told me to get the Kerastase men's thickening version.'
Genesis Homme Bain de Masse Épaississant Thickening Shampoo for Men, $60 at Kerastase Paris
WHAT PRODUCTS ARE IN YOUR SKINCARE ROUTINE?
'I use a lot of SkinCeuticals, especially their Blemish Defence because I still get adult acne.'
SkinCeuticals Blemish + Age Defense Serum, $116 (down from $145) at Adore Beauty
'I also use their CE Ferulic, which is like a vitamin C.'
'And I LOVE Tatcha.'
'I also love the Biodance collagen mask. I literally will sleep in it for eight hours, I'll wake up, peel it off and I feel younger.'
Biodance Bio Collagen Real Deep Mask, $29 at Amazon Australia
WHICH PRODUCT TOOK THE LONGEST TO PERFECT?
'Mascara. It's such a fine balance of formula, brush wiper and the type of lashes you have. It's so personal. For the development, we tried 30 iterations of different formulas and brushes.'
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ABC News
38 minutes ago
- ABC News
Raygun's Olympic breaking broke the internet and continues to polarise
Australia achieved its greatest-ever medal haul at the Paris Olympics, but 12 months on, the enduring memory is of a white, middle-class, 30-something B-girl in a cheap green-and-gold tracksuit crashing out of the breaking competition in the first round. Going by the name Raygun, Rachael Gunn seared herself into the collective imagination with a series of moves that failed to impress the judges but launched a torrent of memes, vitriol, and hot takes. Was she punking the Olympics? Was the routine, with its imitations of kangaroos and sprinklers, ironic – a playfully knowing appropriation of Australian iconography? Or was she simply having an off day? Whatever the case, Gunn's routine, the reaction to it, and how she subsequently carried herself, combined to create a confounding cultural moment. "To be honest, I get mental whiplash thinking about this topic," marketing strategist Christina Aventi tells Australian Story. "It's just a confusing mess. And it's hard to make sense of." There are so many strands to the Raygun phenomenon that it's hard to neatly untangle any of them. Even the initial responses to her routine were wildly varied and often contradictory. Back in Australia, some simply saw it as funny – something in the spirit of Roy and HG's The Dream – and didn't care if it was serious or a piss-take. But for others, the Olympics represent a rare opportunity for Australians to punch above their weight on the global stage, and thanks to Raygun, people all around the world were laughing at us. "It's clear that it really touched a nerve around our cultural, athletic identity," Aventi says. "It was our best performing Olympics yet, that was somewhat overshadowed by this routine that looked more eisteddfod than Olympics." There is, of course, a rich tradition of heroic Olympic failures — think Eddie the Eagle, Eric the Eel, the Jamaican bobsled team, even Australia's own Steven Bradbury, who speed-skated to victory, only because all his competitors crashed out. But as Aventi points out, Gunn does not fit neatly into that pantheon of losers. "They have backstories that people respond to really positively because they're hard-luck stories; they're against-all-the-odds stories," she says. "And in this case, we've got a uni professor who doesn't look like a breaker, who's wearing a green-and-gold tracksuit that looks like it's straight out of Lowes. "It just doesn't quite stack up to some of those other stories we love." Criticism of Raygun's routine did not just come from Australians with a bruised sense of national pride. For some in the international breaking community, her performance was insultingly amateurish. "The anger that came from Raygun's performance at the Olympics comes from a lot of different places," explains New York artist and breaking pioneer Michael Holman. "A slice of that pie came from people who knew what breaking was, saying, 'Wow, you know, that's not great breaking.'" But a bigger issue for Holman — and one that Gunn, an academic interested in the cultural politics of breaking, seemed oddly unprepared for — was that of cultural appropriation and insensitivity. "Part of the magic of hip hop culture is the fact that it was created by marginalised teenagers, poor and working-class black and Puerto Rican kids who came from nothing," Holman says. "So her being white and Australian and jumping around like a kangaroo, that's going to be a loaded gun. "Whether she intended it or not, the end result was mockery." She was ridiculed by US tonight show hosts, eviscerated by countless bloggers, and falsely accused of everything from gaming the system to being responsible for breaking not being part of the 2028 Olympics. There were concerns for her mental health in the days after the event. Australia's Olympic chef de mission Anna Meares defended Gunn publicly, calling out "trolls and keyboard warriors" for their misogyny and abuse. Even Prime Minister Anthony Albanese came to her defence, although "Raygun had a crack" was perhaps not the most ringing of prime ministerial endorsements. Initially, Gunn seemed to handle the situation well. Although the criticism clearly stung, she appeared willing to make fun of herself, breaking into an impromptu routine and throwing kangaroo poses as the Australian Olympic team prepared for the Closing Ceremony. "I think there was a sense that it was a cultural moment," says journalist Jordan Baker, who covered the Paris Olympics for The Sydney Morning Herald. "She gave an unusual performance. It was fun. We'll rally behind her." It was a musical, of all things, that changed all that. Comedian Stephanie Broadbridge didn't even watch Gunn's Olympic routine but became fascinated by how she handled herself in the aftermath. Broadbridge had been through her own social media pile-on in 2023 when a video of her trying not to laugh as a male comedian told a joke was viewed more than 150 million times, provoking a torrent of cruel and misogynistic comments. She was traumatised by the experience and found something admirable in Gunn's refusal to apologise for herself. "Raygun never backed down, and I was like, I love this. This is such an interesting thing from a woman," Broadbridge says. "Women don't usually behave like that publicly, and I was so excited that there was one around my age doing that." Broadbridge looked at the heightened emotion around the Raygun phenomenon and decided it had all the elements of a musical. 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