LG Ad Solutions Partners with Akkio to Unlock Real-Time Intelligence from ACR Data

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in advanced advertising for Connected TV and cross-screen devices, today announced a strategic partnership with Akkio, the AI-first platform built for media companies, to radically modernize how its customers interact with LG Ad Solutions industry-leading ACR (automatic content recognition) data—enabling faster, deeper insights into real consumer behavior at scale.
ACR data, captured directly from LG's Smart TV glass, provides one of the most powerful views into genuine human behavior in media. ACR is commonly acknowledged as one of the most important datasets for the future of television. It reflects what viewers are actually watching, skipping, or engaging with—moment by moment.
However, the size and complexity of ACR data has historically made it difficult to access and interpret quickly. With Akkio, that barrier disappears. LG Ad Solutions clients can now process 1.45 terabytes of ACR data in minutes, not days—transforming what used to be a manual, time-intensive process into a real-time intelligence layer accessible to all.
'We built this partnership around a core belief: that what happens at the glass is a real-time window into consumer behavior—and ACR is our conduit to that,' said Julian Zilberbrand, Global Head of Data Solutions at LG Ad Solutions. 'But with a dataset this massive, it's not just about having access—it's about making it usable. Akkio allows our customers to ask questions of the data in natural, intuitive ways and get immediate answers. It's how we modernize access to one of the richest behavioral datasets in the media.'
Akkio's AI infrastructure allows advertisers to chat across all of LG Ad Solutions' vast consumer data sets instantly, in an intuitive, conversational way—shifting the dynamic from tactical reporting to strategic insight.
This evolution delivers tailored client instances for each brand, built on cloud infrastructure with enterprise-grade privacy and security. It empowers brands to make real-time, data-driven decisions, optimize campaigns with greater agility, and drive performance on the largest screen in the home.
"This partnership isn't just about making data easier to access–we're fundamentally changing who gets to participate in data-driven decision making," said Jon Reilly, Co-Founder and CEO of Akkio. "We've designed Akkio so that anyone can have a natural conversation with massive datasets and get actionable answers in minutes, not days. This is more than a technology integration; by combining deep, insightful data with consumer-grade ease of access, we're enabling LG clients to move at the speed of business."
Akkio's AI-first platform enables LG Ads Solutions customers to explore data conversationally without any technical expertise, prompt engineering, or AI knowledge. This democratization transforms entire teams and organizations, allowing anyone to gain strategic insights from AI-enabled data regardless of their technical background. This partnership is not just a leap in processing speed—it's a fundamental shift in how ACR data is experienced, understood, and applied.
About LG Ad Solutions
LG Ad Solutions is a global leader in Connected TV and cross-screen advertising, helping brands reach millions of viewers with engaging, data-driven campaigns on the largest screen in the home. Powered by LG's award-winning Smart TVs and proprietary ACR data, LG Ad Solutions enables advertisers to target, measure, and optimize their efforts with precision, creativity, and scale.
About Akkio
Akkio is the AI platform that empowers media companies to lead the market with AI. By partnering with cutting-edge AI agents, media teams streamline the entire campaign lifecycle, delivering tailored results for every brand. Built on an AI-first foundation with an intuitive interface, Akkio equips every team member with powerful intelligence, helping companies grow, teams thrive, and brands win.

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USA Today

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• USA Today

Save up to 48% on early Prime Day TV deals happening right now 📺

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Tom's Guide

21 hours ago

• Tom's Guide

I review gaming monitors, but I prefer playing games on my LG OLED TV — here's why

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Digital Trends

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• Digital Trends

LG 2025 TV buying guide: New lineup and models explained

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LG QNED82A LED TV Starting with the QNED82A, this LED model offers a better picture in terms of color and clarity thanks to LG's 'dynamic QNED color' and a feature called Dimming Pro, which does a better job controlling light and showing better contrast. While it's a fine TV starting at $600 for a 55-inch model and $750 for 65 inches, there's more to be had in the QNED lineup a little bit higher up. LG QNED85A mini-LED TV The QNED85A is a little more expensive, starting at $850 for the 55-inch version, but the improvements are significant, especially for gamers. The upgraded Alpha 8 AI Processor Gen 2 provides an even better picture and sound quality experience. Still, like the 82A, this is an edge-lit LED TV and a step below the full array local dimming found further up the lineup. However, for gamers that need more from their TVs, this is the model where 120 Hz refresh rates start to appear. 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With the best backlight technology in the 92A, you'll get darker blacks and brighter highlights than anything else previously listed. In terms of audio, it sets itself apart as the only QNED TV in the lineup that supports Dolby Atmos. That means if you're streaming Dolby Atmos-compatible content from the TV operating system, webOS, you'll get Atmos in your speaker setup as long as they support it. In the lower-tier QNED85A, you'll need an external device that supports Dolby Atmos since that model only supports Dolby Atmos pass-through to your audio system. LG QNED9M wireless mini-LED TV Also in this section is the QNED9M, which adds the wireless connect box. Previously, this was exclusive to the OLED M series that introduced this box a few years ago. Adding this to the QNED lineup really reiterates LG's commitment to bolstering its mini-LED TVs, especially as competitors like Sony, Samsung, Hisense, and TCL continue to make big improvements in that department every year. Essentially, the QNED9M packs many of the same features as the 92A, including local dimming, Dolby Vision, and Dolby Atmos support. The wireless connect box means the only cord running from the TV is for power. It's offered in similar sizes too, starting at 65 inches for $1,800. OLED TVs Moving on to the OLED TVs — a little bit simpler. There are the B, C, and G series OLED TVs, ascending in that order. There's also the M series, which features the wireless connect box. In general, these are some of the best-looking TVs on the market thanks to OLED's superior contrast levels. LG B5 OLED TV Starting with the LG B5, it's offered at 48, 55, 65, 77, and 83 inches, which is great for getting into extra-large OLED sizes without spending quite as much. It's still not as inexpensive as some of LG's mini-LED options, but for example, the 83-inch B5 comes in at $4,500, while the 77-inch follows at $3,000. Pricing for the 55 and 65-inch models hasn't been announced yet but will be updated once available. As far as features, even what's considered entry-level OLED still comes pretty stacked. The B5 supports Dolby Vision and Dolby Atmos. With its quick response time, it's a great TV for gaming too, complete with variable refresh rate up to 120 Hz. Four HDMI 2.1 ports don't hurt either, especially for entry-level OLED. Sansui's OLED offerings add a little more competition for the B series TVs in the budget OLED tier, but for those who want to purchase from a more familiar brand, the B5 is tough to beat. Final pricing will confirm if that holds up. LG C5 OLED TV The C series takes a moderate but still significant step up, mainly improving brightness and picture processing. The LG C5 uses the Alpha 9 Gen 8 processor — a step up from the Alpha 8 in the B series — and its refresh rate tops out at 144 Hz compared to 120 on the B5. One of the biggest differences separating the C5 from the B5 is the EVO panel. When you see OLED Evo, that's the panel with brightness booster tech, giving the C5 panel more brightness and more vibrant color. Along with the more advanced processor, this makes the C5 the better choice if image quality is a priority. The C5 also comes in a 42-inch size, unlike the B5 and the next TV. It's a great option for a monitor or a smaller gaming setup on a desk. LG G5 OLED TV The G5 is truly special and stands out among the TVs listed here. The G4, last year's model, was already closing the gap with its MLA (Micro Lens Array) panel, drawing closer to QD-OLED rivals from Samsung and Sony. This year, LG has taken the flagship G5 to new heights. The new four-stack OLED panel further enhances brightness — LG claims up to 45% better than the G4, which is impressive if you saw that magnificent G4 screen. When talking about brightness, it's not just for the sake of being bright and blinding. Overall brightness helps with daytime viewing or rooms with lots of ambient light, but brightness mainly benefits HDR viewing and how much the brightest objects on screen stand out from darker areas. Think of the twinkle of stars in a night sky or bright fire or sun that's meant to pop in a movie scene. The G5 has all the bells and whistles mentioned with the previous OLED models but improves in the gaming category with variable refresh rate up to 165 Hz. It comes in sizes ranging from 55 to 97 inches, with the 55-inch model starting at $2,500 and the 97-inch model sitting at a whopping $25,000. Note that the four-stack OLED panel is not available in the 97-inch version. Also, the G5 comes with LG's 5-year warranty, adding peace of mind for such a big investment. LG M5 wireless OLED TV Finally, though pricing isn't available yet, the LG M5 OLED was announced via press release back at CES and is expected to feature the same four-stack OLED panel as the G5. What makes it special is the wireless connect box. This allows you to set the wireless box out of sight and get lossless audio and video quality sent to the TV. It's especially convenient when mounting or placing the TV where running cables is tricky or if you want extra tidy cable management. From previous testing with an M series OLED, the wireless connectivity worked well with only occasional performance dips depending on obstructions between the wireless box and TV. The M5 is currently listed for pre-order in 65, 77, 83, and 97-inch sizes.