UAE gears up for surge in online flower sales ahead of Valentine's Day
The UAE's affection for Valentine's Day flowers appears to be blooming as shoppers pivot to e-commerce platforms for more variety and convenience in planning their special day.
Last year, online transactions from UAE flower shops during the week of Valentine's Day soared by 120% year-on-year, according to newly released data from global digital payments company Checkout.com .
With the Valentine's season underway, one of the busiest times of the year for flower purchase, the UAE is already experiencing a surge in online flower orders. According to Checkout.com's processing data, total transaction volumes on February 10, 11, and 12 have already doubled compared to the same period in 2024.
In addition to the growing popularity and reliance on digital commerce in the UAE which saw a 140%[1] increase in monthly online shoppers between 2020 and 2024, this surge may also be driven by consumers planning their Valentine's purchases earlier and shifting more spending online. With convenience and reliability top of mind, more shoppers are opting for digital transactions over in-store purchases.
In Checkout.com's recent report The State of Digital Commerce in MENA 2024: A tale of rapid, sustained growth , nearly half 49% of UAE shoppers anticipated increasing their online shopping last year. The data is a testament to the UAE's accelerated adoption of digital commerce, fuelled in part by the opportunities for merchants to achieve greater performance from their digital payments.
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