Vivek Soni on Aap Jaisa Koi: ‘Any story told through the personal lens will touch people's heart'

Exuding old-school charm, the upcoming 'Aap Jaisa Koi' is a modern love story in which 'a buttoned-up older man falls for a feisty young woman'. Directed by Vivek Soni, it follows the story of Shrirenu (R Madhavan), a reserved Sanskrit teacher, and Madhu (Fatima Sana Shaikh), a spirited French instructor as they navigate layered family ties.
The film produced by Dharmatic Entertainment will premiere on Netflix on July 11. Soni, who has earlier helmed 'Meenakshi Sundareshwar' (2021), featuring Sanya Malhotra and Abhimanyu Dassani, and is set to direct Ananya Panday's 'Chand Mera Dil', talks about directing R Madhavan and his creative process. Excerpts:
Tell us about your journey from making social drama 'Bawdi' (2012) to directing a rom-com feature.
I made 'Bawdi', a short film, as part of my film direction course from Whistling Woods International. I co-wrote 'Meenakshi Sundareshwar' with my friend Aarsh Vora. We developed it with Dharma and later Netflix came on board. In the case of 'Aap Jaisa Koi', Netflix approached Dharma with the story that's written by Radhika Anand and Jehan Handa. When they shared it with me, it was a 10-page-long story; I loved it. Both my feature films are love stories at heart and speak about different aspects of life.
R Madhavan returns as a romantic hero after a gap. How did he come on board?
After we finished writing the screenplay, we approached him and he liked the story. He is an actor who balances warmth and nuance in his performance. He also fits into the age bracket of the character — above 40.
Have you done the de-aging for him?
No. He just shaved his beard.
Did you do any workshops for Madhavan and Fatima?
We did readings together. I follow the process of meeting the actors individually first, going through the script, scenes and character graph. I did that separately with Maddy Sir and Fatima. Then we sat together and went over the script and details. It might come across as a cliché but the entire 36-day shoot with them was memorable.
Your films 'Meenakshi Sundareshwar' and 'Love Storiyaan's Love on Air' (2024) episode, as well as 'Aap Jaisa Koi' are set in different parts of the country.
The location is one of the most crucial aspects of the story. Before starting any project, I take into account the kind of landscape I am getting to explore through the story. This determines the costumes, sounds and visuals. With 'Meenakshi Sundareshwar', I explored Tamil Nadu. When I did 'Love Storiyaan', I got a chance to shoot in Meghalaya. For 'Aap Jaisa Koi', I wanted to explore Kolkata.
Do you think romance as a genre lacks freshness today?
There are good romantic stories told in Malayalam and Tamil cinema. When people go to a theatre, they want a spectacle. It is also about what's being consumed. However, I believe any story that's told through a personal lens is going to touch people's hearts.
What are the things on top of your mind while you are writing or developing a project?
One thumb rule is to give it a personal touch. For example, if it's the scene of a man proposing to a woman, the act should not come across as generic. Their individuality should reflect in that scene.
From growing up in Rajasthan to making films in Mumbai, how did you make that journey?
I'm from Rajasthan's Bhilwara. After I finished my schooling there, I lived in Kota to prepare for engineering. From 2004 to 2008, I studied at Hyderabad's ICFAI Foundation for Higher Education. After that I moved to Mumbai and worked in advertising. Later, I joined Whistling Woods International to study direction for two years.
Are you inspired by any particular filmmakers?
Since my childhood I have been a movie-buff. While preparing for this film, I revisited the works of filmmakers such as Satyajit Ray, Rituparno Ghosh, Aki Kaurismäki, Wes Anderson, Billy Wilder, Wong Kar-wai and Paul Thomas Anderson. It was an intuitive decision.

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