Fanfix Hits $170M Creator Payout Milestone; Proves Direct-to-Fan Monetization Model with Brand-Safe Content
LOS ANGELES--(BUSINESS WIRE)-- Fanfix, the leading brand-safe creator monetization platform, announced today it has paid out over $170 million to creators, marking a major milestone in its mission to enable direct-to-fan, sustainable income without relying on advertising or brand partnerships.
With more than 270 creators earning over $100,000 annually, many of them crossing the $1 million lifetime earnings threshold, Fanfix continues to demonstrate that brand-friendly content drives real value and revenue. The platform's model, centered on paid direct messages, tiered memberships, and exclusive content perks, now has over 15 million active users.
Creators Turn Influence into Independent Income
Rosalie 'Allycxt' Parker, widely recognized as the face of Call of Duty, recently moved to her dream high-rise in the center of Chicago using her Fanfix earnings of over $300,000. She has built a community of over 4,000 subscribers while maintaining over 21,000 followers across the platform.
'When I started streaming, most people saw gaming as just a hobby. Now, I'm living with one of the best views of the city thanks to the support from my Fanfix community," said Parker. 'One of the best parts is how direct it is — no middleman, no brand deals, just my audience supporting what I love to do.'
More than 60% of creator revenue comes from video and photo content shared through direct messaging – a Fanfix feature that drives meaningful one-on-one engagement between creators and their audiences. Creators using messaging features see significantly higher retention rates and subscriber lifetime value than traditional subscription-only models.
Lifestyle creator Trinity Morisette, who is putting her earnings towards medical school, uses Fanfix to document her day-to-day life and connect with a loyal audience who supports her creative and academic pursuits, helping her earn in the high six figures in under two years.
'I'm using Fanfix to help pay for medical school – something I never thought content creation could support,' said Morisette. 'Thanks to Fanfix and its community, I can focus on medical school without worrying about student loans while connecting with people who care about my journey, not just the highlight reel.'
Recent platform updates, including Apple Pay integration, unlockable content experiences, and tiered membership perks, have strengthened Fanfix's ability to help creators monetize consistently while building deeper relationships with their audiences.
Fanfix Expands Strategic Leadership to Scale Creator Success
As Fanfix prepares for its next growth phase, the company has expanded its executive leadership team, appointing Robert Graham as Chief Strategy Officer. Formerly Chief Talent Officer at Afterparty, Graham brings extensive experience in proven community-building and creator monetization strategy.
'The creator economy has faced structural challenges – platforms take significant cuts, algorithms control reach, and brand partnerships are unpredictable,' said Graham. 'Fanfix is focused on giving creators exactly what they've been missing – direct fan revenue that provides sustainable, monthly income they can finally control. I couldn't be more excited to join the team at this inflection point.'
The company has also promoted Dylan Harari to co-CEO, recognizing his role in helping Fanfix achieve 100x revenue growth over the past two years. Harari will continue serving as Global Head of Creators at parent company SuperOrdinary while leading Fanfix's creator-first initiatives and platform scale.
'Our mission has always been simple – build a platform where creators can earn on their terms, with no compromise,' said Simon Pompan, co-founder and co-CEO of Fanfix. 'Surpassing $170 million in payouts is just the beginning. We're scaling fast, staying creator-first, and proving there's a better way to monetize brand-safe content in the digital economy.'
Fanfix projects it will exceed $250 million in total creator payouts by early 2026, positioning the company to reach its target of $1 billion in creator payouts by 2027. The platform plans continued investment in product development, creator education programs, and hands-on support services.
To learn more about Fanfix, visit fanfix.io.
About Fanfix
Fanfix is the brand-friendly platform where creators share exclusive content and build sustainable businesses without relying on ads or brand deals. Designed for authenticity and creative control, Fanfix empowers creators to monetize directly and connect with their fans through clean, non-explicit content. Since its 2021 launch and 2022 acquisition by global brand accelerator SuperOrdinary, Fanfix has grown to over 15 million users and paid out more than $170 million to creators. Headquartered in Los Angeles, CA, the platform continues to expand into new verticals including fashion, art, and culture. Learn more at fanfix.io.
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