
AB Fashion shares jump 3% after Jefferies maintains ‘Buy' rating with target price of Rs 100
By Aman Shukla Published on May 27, 2025, 09:54 IST
Aditya Birla Fashion & Retail Ltd (AB Fashion) shares surged over 3% after Jefferies reiterated a buy rating with a target price of ₹100, suggesting a potential upside of around 15% from the current ₹87.15 market price. As of 9:52 AM, the shares were trading 2.13% higher at Rs 88.60.
In its Q4FY25 update, Jefferies highlighted AB Fashion's solid performance backed by multiple positives. The Pantaloons brand demonstrated a strong margin improvement, while losses from TMRW, the company's digital-first portfolio, were reduced compared to prior quarters.
The ethnic wear segment, excluding TCNS, posted impressive growth of over 40%, coupled with better margins. This reflects AB Fashion's strategic focus on this high-growth category. Meanwhile, lifestyle brands showed healthy same-store sales (SSS), signaling stable consumer demand amid market challenges.
However, Jefferies noted a lower-than-expected net cash position, marking a key miss against their internal forecasts. Despite this, the brokerage remains confident in AB Fashion's fundamentals, expecting improved profitability in core business verticals to drive a valuation re-rating.
AB Fashion shares opened at ₹87.80 today, and, at the time of writing, reached a high of ₹90.00 and a low of ₹86.25. The stock remains volatile within its 52-week range of ₹77.25 to ₹121.71.
Disclaimer: The information provided is for informational purposes only and should not be considered financial or investment advice. Stock market investments are subject to market risks. Always conduct your own research or consult a financial advisor before making investment decisions. Author or Business Upturn is not liable for any losses arising from the use of this information.
Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at BusinessUpturn.com

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