Kai Cenat and Drake to stream and collaborate on a music video
American streaming sensation Kai Cenat and Canadian rapper Drake will be on a live stream together on June 12.
They will be reviewing submissions for a contest the pair hosted to find concepts for Drake's, Somebody Loves Me music video.
Drake's latest album, $ome $exy $ongs 4 U , was created in collaboration with singer and songwriter PartyNextDoor. PartyNextDoor also happens to be the first artist Drake signed to his OVO Sound music label.
The trap soul duo invited up-and-coming directors to pitch their best motifs and concepts for the video. The talent search, launched by Drake and PartyNextDoor, invited aspiring directors to pitch ideas for the video, with 20 winners receiving $15 000 each (267 424.50 ZAR) to bring their concepts to life.
This whole thing first came to be when a sizeable portion of the live stream chat on Cenat's popular Twitch stream said they felt the last video Drake released was subpar.
The rapper then insisted they direct his next one. The 20 chosen creators will contribute a short clip ranging between 30 seconds to a minute each. These will be stitched together and curated by Cenat and his collective Any Means Possible (AMP).
Submissions for the contest closed on May 24, with both Cenat and Drake raving about some entries and critiquing others.
The rise of social media has meshed with the music industry, with TikTok challenges garnering artists critical acclaim in this era. A slightly more artful approach has been what streamers and YouTubers have been able to cultivate.
Drake has been making a point of joining streamers for sessions and locally we have even seen rappers like Cassper Nyovest and Nasty C embrace Twitch.
None more so than Cenat. He has become somewhat of an authority on newer music tastes because of his widely enjoyed reviews.
This collaboration surprises fans. Cenat was unexpectedly mentioned in Drake's lawsuit against Universal Music Group involving his globally recognised defeat to Kendrick Lamar, last year. So far, the mood between the two appears to be amicable.
Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 11.
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