From Obscure To Iconic: Dennis Olympios And Emily Pappas On Using A.I. To Get Noticed Now
Let's cut to the chase. A.I. has changed our lives, whether we want to admit it or not.
A former colleague of mine recently called me. He had been laid off. And, he wanted advice. Okay…
'It's a new world out there,' my friend told me. 'I just keep applying to all these jobs on LinkedIn, and I don't get any responses. Seriously, most employers don't even send me rejection letters. I think I'm being filtered by A.I.'
Another friend of mine owns a small business. He's a consultant, a public speaker, and an author. 'Todd, I'm trying to grow my LinkedIn presence, and I'm getting quite a bit of traffic, but very little of it converts into new customers,' he told me. 'I didn't struggle online like this before A.I.'
What's happening right now? Is there something I could, or should, know that could help these people? Is A.I. changing everything about how we build online reputation? And, if we're not using A.I. properly, will our online reputations suffer?
I literally thought about my friend's situations for a couple weeks. I thought, 'If these people are struggling—two highly-accomplished individuals—then, I'm guessing this issue is much bigger than I understand.'
Curious, I wanted to ask the experts. Seriously, what do I know? Let's find the experts who truly know how to help. This is why I reached out to Dennis Olympios and Emily Pappas. Who are they? They're the backbone, and masterminds behind a company called LinkedSuperPowers. If you want to understand LinkedIn, from any angle, these are the experts—because they've been studying it, and making a business from it, for more than 20 years. These two founders are literally the go-to experts in online reputation building.
How to use A.I., LinkedIn, and other platforms to boost your online reputation.
I called the power couple to find out their secrets. With more than five million social media followers, they must be doing something right.
'The world has dramatically changed,' said LinkedSuperPowers Co-Founder Dennis Olympios. 'And, it's about to start changing even more rapidly.'
Olympios explained the back-story of the company. He explained how when the company was first founded, their primary focus was on helping individuals improve their LinkedIn profiles.
'When we started, I guess we were really in the business of helping people improve their online resume. And, that was great. We've helped tens of thousands of people improve their profile so they were noticed by recruiters. But, we quickly realized there was so much more we could do…'
Olympios then began telling me about the evolution of the company. He said, 'We started studying why people were truly using LinkedIn. And, although I could break that down into countless detailed categories, it's easier simplify it down to four.'
Online Reputation and A.I.
'What about A.I.?' I asked. 'How can we leverage A.I. to improve our online reputation? Doesn't it just make us more generic?'
'Yes, and No,' Olympios replied. 'It depends on how you use it, and/or how much thought, experience, and insight your A.I. provider has invested.'
'What does that mean?' I asked.
'Most people don't realize this…' replied Dennis. 'You can feed ChatGPT the smartest prompt in the world—and still end up with something that sounds like everyone else. That's the problem with generic AI.'
'You did something different,' I asked.
'We did something totally different,' he responded. 'We took 11 years of hands-on experience optimizing LinkedIn profiles—working with C-level execs, entrepreneurs, coaches, job seekers, founders, consultants—and we poured it all into one custom-built AI tool called LinkedIn Profile Optimizer 2.0. This isn't just another AI gimmick. It knows what works—because we taught it.'
'It's all your expertise in one tool,' I asked.
'Yes, my friend. And, it's 100% free for everyone,' said Dennis. 'And, our results have been mind-blowing.'
I finally asked the question you all are probably curious about. 'If you're giving away all your experience, knowledge, and insight through a FREE A.I. tool, how are you making money?'
'This is where we need to revisit the concept of 'online reputation.' At LinkedSuperPowers, we're not just focused on LinkedIn anymore. Yes, it's a start. It's a phenomenal start. But, we can build an online brand and identity for people that is much bigger. Forbes, CBS, Inc., CNN, Entrepreneur, Fortune, Harvard Business Review, FOX, Us Weekly, USA Today, The New York Times, TED, and People are only few of the outlets we've assisted our clients to get featured in through our exclusive PR services. We help people and companies build stronger online reputations. Yes, we created a free online A.I. tool. It's impressive. But, reputation is the key. Trust is the key. Transparency is the key. A.I. should be used to make us all a little smarter, and us all a little more transparent.'
'So, for someone (from any of the four categories) who wants to get noticed NOW, what's your advice?'
'Start with our free tool,' said Olympios. 'Start with LinkedIn. It's the anchor of any online reputation. If you want to go bigger, contact us.'
By the way, I tried the tool myself. And, it was extremely impressive.
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