Luke Littler launches new McDonald's burger as darts sensation, 18, adds fast food giants to lucrative brand deals
LUKE LITTLER has teamed up with McDonald's to launch a brand new burger.
The Nuke has created a wide-reaching portfolio to profit from his success in darts.
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And the 18-year-old's latest partnership has seen him swap his old fast-food treat kebabs for a signature burger.
Taking to Instagram, Littler shared a video of the ad campaign for the new "Big Arch".
The video starts out with Littler about to tuck into a burger with the caption: "POV: when you have Big McDonald's hunger there's only one thing that will suffice."
Littler is then seen walking into the Warrington McDonald's to a high-octane backing track and cheers and shock from customers and workers in the store.
The video plays on his darts acumen by showing him shape up in a darts-throwing posture, only for him to actually be hitting order on a self-order checkout machine.
Steps taken to prepare the burger are then shown before it is put on a tray and given to Littler, who collects following the call of "Order 180".
The reigning darts world champion then sits down and tucks into the burger.
It is one of five new additions to the McDonald's summer menu launched on Wednesday.
The never-before-seen Big Arch has two beef patties, topped with white cheddar cheese slices, crispy onions, fresh onions, shredded lettuce, crunchy pickles, and Big Arch sauce.
It will cost £7.99 for the burger on its own or £9.99 for a medium meal.
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Customers will also be able to get their hands on its Cheesy McCrispy burger from today.
Meanwhile, Halloumi Fries will also make a return alongside the Toffee Crisp McFlurry and the Toffee Apple Pie.
Littler has landed a number of lucrative brand deals since bursting on to the scene.
Among them are BoohooMAN, Target Darts and Xbox, while he previously teamed up with the Sidemen for a flavour on their Sides menu.
The teen has earned £1.3million in ranked PDC career earnings, not to mention his earnings from his last two outings in Premier League Darts where he has won it and been runner-up.
One team-up that didn't work for Littler came alongside World No.1 Luke Humphries as they crashed out in the first round of the World Cup of Darts - eventually won by Northern Ireland.
Littler's next major event will see him return to the oche at the US Darts Masters on June 27-28.
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