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Zaeden and the New Sound of Indian Pop

Zaeden and the New Sound of Indian Pop

SBS Australia30-05-2025

All eyes are on India right now. Music, fashion, food — this is the most exciting phase I've seen in ten years of making music. Zaeden on India's creative rise SBS Spice is your go-to for South Asian Australian culture, exploring what makes us tick—or ick. Catch us on your favourite podcast platforms: Spotify , Apple Podcasts , YouTube and the SBS Audio app. Or tap the audio player to listen to the full episode.
Looking for more music conversations? Explore these SBS Spice episodes:
SAHXL: The Hip-Hop and R&B Prince of Western Sydney SBS Audio
21/05/2025 18:31 Prateek Kuhad: In-between the lines and rhymes SBS Audio
09/09/2024 23:45 PANIA on R&B, Expectations and Refusing the Script SBS Audio
22/05/2025 09:27 New episodes drop every week. Follow SBS Spice on Instagram @SBSSpice and never miss an update.

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Fiston Baraka in a recording studio in Melbourne working on his new single. Source: SBS / Scott Cardwell At the mic in a small recording studio in Melbourne's north, Fiston Baraka is putting the finishing touches on his new single. "It's called Kumbuka, which means remember," said Baraka, 25. "It is about me looking back at times people told me to stop my music, that I was wasting my time. One line says, 'remember when they said I wouldn't make it'." "Making it" is something the artist is incredibly proud of. The rising hip-hop star from Geelong is among Victoria's hottest music acts. He even performed at the Australian Open tennis tournament earlier this year. "The Australian Open, yeah that was crazy, no way to describe it," he said. "It made me feel seen and at the same time accept that the work I am doing is not going to waste." The recording studio is a world away from the refugee camp where Baraka grew up, but the memories remain vivid and live on in his songs. Known to fans as Baraka the Kid, he sings in English and Swahili, and his rap music is finding an audience worldwide. "My biggest following is Nigeria, South Africa, and the United States," he said. "Australia sits at number four." Baraka is proud to contribute to the expanding Australian music industry, which grew in revenue by 6 per cent year-on-year in 2024, marking six consecutive annual gains, according to industry body ARIA. Overall, the Australian music industry generates revenues of $8.78 billion according to a recent report released by the federal government body Music Australia. It provides the first comprehensive measure of the economic contribution of Australia's music industry, and includes data from industry, government, and over 1,000 individuals and businesses working across the music industry. It found that streaming dominates the market, accounting for more than 70 per cent of all revenue. Industry growth provides opportunities for young artists, but music producer Ariel Blum said the playing field is far from level. "There are a lot of challenges for people that don't grow up with either the economic means or the social networks to access the decision makers," Blum said. "I have met many clients coming into the studio with a particular profile. They would typically come from privilege, economic privilege mainly, getting bills paid by mum and dad." It's one reason Blum co-founded a music mentoring project called GRID Series in 2013, to give artists from disadvantaged backgrounds a helping hand. "GRID is actually an acronym and stands for Grassroots in Development," he said. "Our main mission is to bring resources, access, and opportunities to artists from low socioeconomic backgrounds. "And in Australia, typically that means living in the outer suburbs or regional areas." Fiston Baraka is among the project's rising stars. Since being accepted into the project, he has received mentoring from Joel Ma, known as Joelistics, an Australian producer, multi-instrumentalist, and former member of the Melbourne-based Australian hip hop group TZU. "When Fiston and I first met, he was really open to exploring his refugee story," said Ma. "A lot of our conversation was about his family's story, coming from overseas and arriving in suburban Geelong, and how much of a cultural shock that was for Fiston and his family." Baraka arrived in Australia in 2010 and was born in 2000 in Lubumbashi, the second-largest city in the Democratic Republic of Congo (DRC). He later grew up in a refugee camp in Zambia. Zambia is home to more than 100,000 refugees, asylum seekers, and other displaced people. Many are exiles from the DRC. While Baraka has happy childhood memories of making friends there, he faced many hardships too. Food was short and illness rife. 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