Myntra launches M-Now in Delhi-NCR, Mumbai

E-commerce platform Myntra has expanded its M-Now delivery service to Delhi-NCR and Mumbai after its successful launch in Bengaluru.
With this, M-Now offers services across all three major metros backed by its growing network of over 40 dark stores.
Myntra claims that in the last quarter, M-Now has grown to 2X in terms of orders per day with fashion categories growing faster.
Commenting on the expansion, Sharon Pais, chief business officer at Myntra in a statement said, 'Speed is one of the core principles of the best-in-class customer experience that Myntra is renowned for. With M-Now, we're redefining what convenience means in fashion by marrying speed with the width of selection and platform experience.'
'The expansion of M-Now to Mumbai and Delhi is a natural progression of our commitment to delivering exceptional customer experiences, especially for those moments where immediacy matters most, as we continue to delight customers with unparalleled speed in e-lifestyle,' she added.
Myntra claims that currently around 50 percent of its total orders are fulfilled in under 48 hours across 600 cities in India.

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