My favourite room: ‘The graduations, the TY parties, everything is held here. This is the party house' – the beautifully renovated home of the brains behind Diamond Furniture

William and Aoife Diamond seem like opposites — he's entrepreneurial, she's academic — but they make a great team, whether it's navigating a turbulent business world, rearing their four kids or renovating their lovely home
Diamonds are forever, Shirley Bassey says repeatedly in the song of the same name — driving home the point that the sparkling stones are indestructible. And Dubliner William Diamond lives up to his name. He took his furniture business — once a chain of five massive furniture stores in Dublin — from the ashes of the crash in 2008, when he lost everything, and built up a new, equally successful and more customer-friendly type of furniture business.
Along the way, he has won many accolades, including the hotly contested National Retailer of the Year Award 2024/2025. 'I'm really proud of that award,' says William. 'Everyone competes. We won the best home interiors and furniture store in Ireland three years in a row and then this year the biggest award. Brown Thomas has won it, Arnotts, the Guinness Storehouse and now us.'

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Conor McGregor linked with shock takeover bid of English football club

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The Irish Sun

7 days ago

• The Irish Sun

Lucky Irish Lotto player becomes latest punter to land huge EuroDreams cash prize of €2k per month for 5 years

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