House of Hype: Why everyone you know can't stop talking about it
You've done the malls. You've brunched. You've beach-clubbed. Now it's time for something wildly unexpected. Welcome to House of Hype – Dubai's coolest immersive experience and the newest mega-wonderland taking over Dubai Mall. Cancel your plans. We've got better ones.
Spanning 100,000 square feet, this isn't your average attraction. It's a City of Dreams, packed with 18 mind-bending immersive worlds with over 100 epic experiences, each designed to blow your mind.
What to expect?
Dubbed Dubai's best-kept secret, step through the doors and you're teleported into a whole new world. One moment you're wandering through a glowing garden that seems to breathe with you… The next? You're exploring a robotic palace, stumbling upon a glowing garden, or dancing with a flash mob under alien flowers. This place doesn't play by the rules of reality. Snap-worthy? Absolutely. It's social media gold.
There's so much to see, from the hidden chandelier room to the emoji walkway and the digital graffiti wall. Every corner at House of Hype is full of interesting little details, built to break your algorithm and light up your feed.
From glitching realities and melting cities to secret portals and floating dreams. Surreal landscapes and surprise performances make it impossible not to stop and stare.
Hungry? Food here is as Insta-worthy as it is delicious. Grab top-notch handrolls made by the Time Out Award-winning and Michelin-recognised chef Reif Othman. Or pick up delicious matcha lattes made with the best Japanese green tea at Eleven7 or try out wildly imaginative ice creams disguised as fried chicken at Al Faik.
Shopping? Get ready to drop dirhams on limited edition fashion and must-have collectibles.
If you're a 90s kid, you'll love the nostalgic display of old-school toys and gadgets like Furbies, Beanie Babies, Care Bears and My Little Pony figurines, all set to a soundtrack of iconic Y2K pop hits.
The experience is designed for everyone, so whether you're here solo, with the whole fam or with your besties, there's heaps to see, eat, do and be blown away by.
Pricing
Single entry tickets: Dhs149
Squad pass: 4 tickets for Dhs449
Discover pass: House of Hype + AYA Universe Combo ticket for Dhs225
The experience is open between 10am and 10pm from Sunday to Thursday, and until midnight on Fridays and Saturdays, with the last entry an hour before close.
How to get there?
If you're reaching by cab, it's easily accessible from the Boulevard side near the Social Distrikt entrance. There's free parking near the Fountain Views side, or you can also park by the Dubai Ice Rink and Reel Cinemas.
So, if you're looking to swap the same old for something strange, surprising and seriously fun, give House of Hype a go. You'll be talking about it long after you leave.
Book tickets now: house-of-hype.com
Catch them on TikTok and Instagram.
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