Zain Bahrain honours Loyalty Champion
TDT| Manama
Aaya Ahmed Abdulla Mansoor Mahfoodh Hujair, a retail sales employee at Zain Bahrain, has become the company's first winner under the Kingdom's new national 'Loyalty Rewards' initiative, marking a milestone in Bahrain's drive to boost employee recognition and workplace belonging.
Aaya, who has worked with Zain Bahrain for two years, was named among the first cohort of recipients in the programme and received a BD 300 reward. The award celebrates dedication and service, with Aaya expressing her gratitude and saying the recognition made her feel valued and encouraged.
Recognition leadership
Zain Bahrain is the first telecommunications company in the Kingdom to participate in the Loyalty Rewards programme, which was launched in partnership with Hope Talents. The company said the initiative aligns with its broader internal culture that prioritises appreciation, motivation, and talent development.
The Loyalty Rewards programme is designed to promote a sense of purpose and belonging across Bahrain's workplaces by rewarding long-term commitment and performance. It complements Zain's existing employee recognition strategy, which includes regular internal acknowledgements of innovation, excellence, and service.
Shaping culture
The initiative reflects a growing trend among leading companies in Bahrain to create more engaging and human-centred work environments. Zain's participation underlines the role of the private sector in national efforts to improve workforce satisfaction and reduce turnover.
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